As a society, we are facing a crisis of trust.
In institutions, in the media, and in corporations.
According to the Edelman trust Barometer, ‘we are witnessing a failing trust ecosystem unable to confront the rampant infodemic, leaving the four institutions—business, government, NGOs and media—in an environment of information bankruptcy and a mandate to rebuild trust and chart a new path forward’.
Increasingly, companies see social media as a marketplace for lead generation, D2C, and Pay-to-Play.
But in a world where reputation trumps product, and companies rise and fall by their actions, how can we use social media to gain (and regain) trust?
In this talk, Duarte Garrido will use his experience running social media departments for Fortune100 companies and the mainstream media, to discuss how building trust in online communities is the key to sustainable growth.