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Mars Case Study

  • Marketing Engagement Summit
  • Senior Director Consumer Insight, Mars

In today’s cluttered media space, with rapidly changing audience behaviours, how can you build famous brands? What is the secret sauce that Mars used to build billion-dollar brands that appeal to billions of people? Good old advertising but done right. Neurosciences taught us that understanding attention, provoking emotions, and building memory structures work hand in hand. Join my session to find out more about how you can inspire your brands to grow inside consumer minds.

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