Skip to content

FUTURE OF MARKETING CONFERENCE

The Brewery, London – Thursday 7th March 2024

Register

It's Time to Re-Write the marketing playbook

group-icon-martech
400+ ATTENDEES
director-icon-martech
30+ PRESENTATIONS
person-icon-martech
ONE-DAY EVENT
top-level-icon-martech
ROUNDTABLE SESSIONS

future innovations promise a New Kind of Creativity

B2B marketing has transitioned from a product-centric approach to a customer-centric one, which has paved the way for more personalised and engaging marketing strategies powered by an increase in available technology.

It's no longer enough to just sell products or services - those marketers at the forefront of success are building relationships and providing genuine insights that stand out and resonate with depth and clarity amid the digital era.

Join us on 7th March to discover what the future holds for B2B marketing.

Key facts

person-icon-martech
ONE-DAY EVENT
director-icon-martech
30 EXCLUSIVE PRESENTATIONS
top-level-icon-martech
ROUNDTABLE SESSIONS
engagement-icon-martech
CASE STUDY PRESENTATIONS
group-icon-martech
400+ ATTENDEES
meeting-icon-martech
1-2-1 MEETINGS

WHAT TO EXPECT

Future Of Martech 2023-025
Future Of Martech 2023-111
Future Of Martech 2023-095
Future Of Martech 2023-008
Future Of Martech 2023-105
Future Of Martech 2023-153
Future Of Martech 2023-141
Future Of Martech 2023-154
Future Of Martech 2023-176
Future Of Martech 2023-074
Future Of Martech 2023-106

TOPIC STREAMS

Maximising Growth through Marketing Technology

The buyer journey is evolving and marketers need sophisticated tech stacks in order to grow. Technology is enabling marketers to create a self-guided journey that involves numerous personas on accounts to cater for increasingly expanding buying teams. 

Marketing Analytics - Beyond the Numbers

Marketing analytics has long been dominated by an obsession with numbers, metrics and measurable outcomes. It’s understandable. ROI is important, but the future will belong to those who can translate these numbers into genuine insights and stories.

Content Marketing

Brands must reimagine their content strategies, prioritising the delivery of richer experiences, genuine narratives, and stories that deeply connect. Those adhering solely to the current noise may discover their messages lost in the void.





Taking Advantage of AI in Marketing

The rise of AI has been nothing short of monumental and continues to integrate into various aspects of business operations. Marketing is no exception.

Personalisation at Scale

One of the B2B digital marketing trends that continues to persist through the years is personalisation. Decision-makers have more options than ever, so they don’t have to settle for companies that deliver generic advertising materials.

Hyper-personalisation promises brands a way to reach their customers with unparalleled precision.

Zero-Party Data and Customer Privacy

The use of third-party data is in decline, as is second-party data provided from other businesses. We are now looking at a future of first-party data or even zero-party data, where customers explicitly and deliberately give you information about themselves with the expectation that they will get a benefit in return. Benefits include personalised content, better user experiences, conversations and building long lasting relationships.

Social Media Marketing and Relationships
Social media has evolved into a key tool for marketing as the social landscape evolves at a rapid pace. Fostering relationships and engaging with people in a more personal manner online is crucial. Influencer marketing in the B2B world has become popular very quickly as individuals can leverage their audiences and collaborate with brands.
Aligning Marketing and Sales Teams

Sales and marketing have always been closely linked, although typically separate and often operating in silos. This is not how modern business works, so the natural connection between sales and marketing is being forged by technology. Those organisations with aligned sales and marketing teams are outperforming those that don't - join this stream to learn how to break down silos to achieve unified success.

Account-Based Marketing

ABM involves creating highly-personalised campaigns targeted at specific clients or accounts. So, if you don’t have an ABM strategy, you’ll want to create one. If you do, you’ll want to start spending more time developing your strategy and identifying new accounts to target.



Value Proposition

Learn to articulate the unique value your products or services bring to businesses, creating a powerful narrative that resonates with your target audience. Understand how a well-crafted value proposition can influence decision-makers, enhance customer loyalty, and carve out a distinct market position. Gain practical insights into tailoring your messaging for maximum impact, transforming your B2B marketing strategy into a compelling force that drives meaningful engagement and sustainable business growth. 

Marketing Innovation

Marketing strategies need to continually evolve in line with both buyer expectations and the channels available in order to keep ahead of the game. Join this topic stream to learn from those at the forefront of innovative marketing.

Scalable MarTech Stack

The world of SaaS marketing is more tech-driven than ever, with organisations of all sizes adopting new technologies to enable them to achieve their goals. This stream will look at how to scale your martech stack to ease the burden of complex processes and drive business growth.

Enhancing the Digital Experience

As the need to create remarkable customer experiences continues to explode, marketing teams are continually revising their Digital Experience (DX) strategies in order to outshine the competition. This stream will provide examples of how best to strategise your digital experience campaigns to reach your organisation's full potential.

The role of marketing in enhancing the customer journey

As the line between customer experience and marketing continues to blur, organisations are presented with an opportunity to provide omnichannel customer journeys that satisfy the demands of hyper-connected customers. High-touch offline interactions have been replaced by digital experiences across a multitude of channels - this stream will look at how this shift has naturally fallen onto marketing teams, who have both a deep understanding of the customer and command over an array of channels. 

Sustainability Marketing

A big upcoming B2B marketing trend is focusing on sustainability. At least 71% of Millennials and over 67% of Gen Zers believe that focusing on sustainability should be a top priority. So, it’s crucial that, when marketing your company, you highlight the aspects that surround sustainability as a selling point to your audience.



Video Marketing

This year, you’ll want to focus on your video marketing efforts. Video content continues to dominate with its versatility and ability to present users with a lot of information in a short period.

Marketing Automation

In this stream, we'll look at how marketing automation can streamline processes, enhance targeting precision, and drive results. 

Thought Leadership

Establishing thought leadership in B2B is crucial. Companies are investing in content and strategies to position themselves as industry leaders and authorities in their respective niches.

Digital Transformation

In B2B marketing, digital transformation is allowing organisations to achieve up to 5x the revenue growth of their competitors (McKinsey). What does it take to create value from digitisation in B2B? Join this stream to crack the digital growth code.

Ruth Oakey

Ruth Oakey

Eckoh Global Marketing Director

Ruth has over 25 years’ global B2B marketing experience, working across both the public and private sectors.  She has extensive experience directing global marketing operations, leading cross-functional teams, and delivering strategic marketing plans aligned to business success. She is well-versed in insight-led demand generation, account-based marketing, and global go-to-market planning to achieve business objectives.

Olga de Giovanni

Olga de Giovanni

Ebiquity Head of Marketing
Olga is Head of Marketing at Ebiquity, the world leader in media investment analysis. In her role, Olga leads the global marketing team driving growth and generating demand through multi-channel marketing programmes. She is a passionate advocate for collaboration. In her perspective, success hinges on the fusion of people, insights, data, and technology. Beyond her role at Ebiquity, Olga's dedication to responsible and ethical marketing practices is exemplified by her service on the board of the Conscious Advertising Network (CAN) as an external marketing consultant. Her involvement in CAN underscores her commitment to elevating industry standards and promoting conscious marketing principles on a global scale. 
Josela Renardson

Josela Renardson

BioCote Head of Marketing
Josela, Head of Marketing at BioCote, draws upon over 16 years of global experience, demonstrating leadership excellence across profit centre management and marketing. In roles spanning TIC, biotechnology, pharmaceuticals, and more, she has consistently risen to increasing responsibilities.

Josela's impactful leadership extends beyond her individual contributions; she has been instrumental in cultivating successful, high-functioning teams across diverse sectors. Her approach involves steering functions towards innovation, ensuring seamless integration of strategies with overarching company goals.

Her leadership philosophy extends beyond marketing, emphasising collaboration across stakeholders. In crafting marketing functions, Josela not only champions technological facilitation but actively fosters an environment where sales and marketing collaboratively thrive. Rooted in acknowledging the distinctive characteristics of both specialisms, she steers away from a one-size-fits-all mentality
Ingrid Sierra

Ingrid Sierra

Finfare Marketing Director
Ingrid is an experienced strategic marketing leader with over two decades of experience in various industries and global markets. She blends her French and British heritage to create dynamic marketing initiatives that drive acquisition, foster loyalty, and amplify brand resonance. 

Currently, Ingrid is a Senior Director of Global Marketing at Finfare, where she leads data-driven strategies that drive revenue growth and deepen customer relationships. In the past, she worked as a Vice President at Tenerity, where she pioneered immersive loyalty experiences and spearheaded a wide range of marketing programs in retail, banking, and telecommunications.

In addition to her traditional marketing expertise, Ingrid is well-versed in customer experience design, web 3.0 innovations, and emerging tech landscapes. She navigates effortlessly across B2B, B2C, and B2B2C domains, launching impactful campaigns that resonate globally.
Sarah Sahyoun

Sarah Sahyoun

Payoneer Global Director of Product Marketing, B2B Payments
A marketing leader, energized by out-of-the-box thinking, creative growth campaigns, helping others tap into their innate talents, and doing work with meaningful impact. 
Well versed in working across tech start ups, scale ups and matrix organisations to deliver high impact product launches, campaigns and initiatives, globally. 
An experienced 'builder', storyteller and strategic thinker with strong stakeholder management across all levels of the business, including c-suite. 
Andrew Keating

Andrew Keating

Beamery VP Product Marketing
Andrew began my career pursuing a PhD in History. He simultaneously worked in IT and technology strategy roles while honing my analytical and writing skills in his PhD program. This combination gives him a unique skillset that has delivered success in his career as a go-to-market strategist and marketer in the tech industry. His ability to synthesize information quickly and gain expertise in new verticals has allowed him to implement tech strategy for a wide range of businesses: non-profits, universities, and world-class tech companies such as Apple, Box, and Splunk. He's currently VP Product Marketing at Beamery, where him and his team drive GTM for the talent lifecycle management platform.
Alex Sladen

Alex Sladen

PwC Global Marketing Director
Alex has 20 years of sales and marketing experience, holding senior roles in multiple industries including travel, technology, finance and professional services. He has led global teams across many marketing disciplines including brand, product, media, CRM and has also established significant performance analytics and data management functions. An award-winning marketer, Alex and his teams have been recognised for developing industry leading tech-enabled search strategies and activating best in class global campaigns, most recently in his current role at PwC.
Ben Lee

Ben Lee

Bidwells Senior Communications Manager
With 24 years of experience, Ben has held many roles focusing on communications whether it's internal or external, making him A communications expert. He has been been leading PR & content at Bidwells across the Oxford-Cambridge Arc for 6 years now, allowing him to follow his passion in news, tech, politics, and trying to predict the future!
David Keene

David Keene

Wipro Chief Marketing Officer, Europe
David is a marketing leader with a deep passion for technology and innovation. He is the Chief Marketing Officer at Wipro Europe, where he leads marketing strategy and operations across industries and geographies. Beginning his career as an apprentice developer, he progressed to marketing leadership roles through technology industry experience in consulting, product management, and product marketing. David is now recognised for his full-stack marketing leadership capabilities in fast-growth environments. He combines deep technical product knowledge with an agile approach to brand, communications, and demand generation strategies.

At his core he is adept at building teams that craft and implement powerful marketing strategies that drive rapid business growth and flex with changing market trends and technology developments.

His track record of leading marketing impact at companies like Google, Salesforce, SAP, and Oracle, is complemented with significant achievements in the entrepreneurial startup world, particularly with AI and Fintech. His extensive experience makes him a key figure in technology marketing, offering valuable insights to both established and emerging companies.
Ian Gibbs

Ian Gibbs

DMA Director of Insight and Planning
With twenty years experience in media and marketing measurement Ian Gibbs is the chief architect of the DMA's Effectiveness Databank - an advertising effectiveness database of over a thousand campaigns. He divides his time between the DMA as their Director of Insight and Planning, JICMAIL as their Director of Data Leadership and Learning, and a diverse range of independent consultancy projects for clients including The Guardian, Comcast Freewheel and Twinings Ovaltine for whom he runs measurement projects, and trains teams on how to harness the power of effective measurement frameworks.
Simon Daniels

Simon Daniels

Forrester Principal Analyst
Widely experienced business-to-business marketing operations specialist, with an extensive track record in deploying and optimising marketing technology, data and process, driving and facilitating go-to-market strategy, execution and measurement. Client-side and consulting highlights include marketing automation implementation, audience data enhancement, campaign and lead process improvement and analytics delivery across Europe, North America and the Asia Pacific regions in technology and other sectors.

Now making use of this deep background researching, writing and speaking on wide ranging aspects of Marketing Operations to guide marketing leaders on best practices and winning strategies for their businesses.
Dr. Jeremy Noad

Dr. Jeremy Noad

Linde Global Director Growth Productivity
Dr Jeremy Noad brings over 30 years of experience in sales and marketing, with a specialised focus on digital technology and enhancing sales productivity. He has been pivotal in steering sales organisations across over 50 countries towards revenue growth, profit increase, and heightened productivity and effectiveness. 
A recognised leader in sales enablement. His commitment to elevating the sales profession is clear through his membership in the Institute of Sales Professionals and the Sales Enablement Society and his ongoing advocacy for sales professionalism.
Besides his corporate achievements, Jeremy is dedicated to fostering growth in small and medium enterprises (SMEs) as an advisory board member for three organisations. His academic background includes a doctorate from the University of Portsmouth on benchmarking sales performance and his eight years as research editor for the International Journal of Sales Transformation. In 2020, he published his first book with Dr Beth Rogers - "Selling Professionally, A Guide to Becoming a World-class Sales Executive," which stayed on the business book bestseller listing for over 18 months.
Arup Chakravarti

Arup Chakravarti

Equifax Director of Sales Excellence
I’ve been fortunate to build a career located at the confluence of people, process, technology and data. There's never been a better time to be right here, right now. The fourth industrial revolution? It's where the magic lies. Ever exciting and challenging, creating the opportunities for a better social fabric.
Alina Spatariu

Alina Spatariu

RingCentral Sales Enablement Manager
Alina SPATARIU is currently a Sales Enablement Manager at RingCentral, supporting different fields and regions. Specialising in Sales Processes, Sales Velocity and Pipeline Generation, uses that experience to train, coach and support the Sales Teams to achieve the highest targets.
Celine Grey

Celine Grey

Personio Sales Enablement Leader

Celine is very passionate about enabling people to be successful on their professional journey and can back this up with 25 years of sales, leadership and enablement experience. At the heart of my enablement practice is a customer-centric approach that supports value-added interactions. When looking at enablement at a high level, she looks at what it takes for a particular role to be successful, in particular, these 4 key elements: Skills & competencies, activity & mindset, tools & processes, and data points.

Bana Kawar

Bana Kawar

Amazon Web Services Sr. Sales Enablement Programme Lead

Bana Kawar puts her passion for data and strategy into practice at Amazon Web Services and runs Enablement for the UK Public Sector. She advises sales leaders how to transform their sales missions and delight their customers. Aligned with her mission to empower people to thrive in an inclusive, diverse and equitable environment she co-founded the EMEA Inclusion, Diversity and Equity chapter reaching 1,400+ Amazonian ambassadors across 35+ countries on top of her day job. She is passionate about hiring the next bench of talent globally and is an Amazon Bar Raiser. Outside work she volunteers at The Prince Trust’s foundation to support the next generation of leaders.

Gurjinder Dhaliwal

Gurjinder Dhaliwal

AutogenAI Head of Growth

Growth business management expert with extensive experience in scaling businesses from seed. Mr Dhaliwal is the Head of Growth at AutogenAI, a successful AI startup that works with Fortune 500 companies, international government agencies, and many other nonprofit organizations to revolutionize the time-consuming bidding process. Mr. Dhaliwal enabled unprecedented company growth for AutogenAI, bringing a total investment of $65.3 million in four months from renowned VC investors of the likes of Salesforce Ventures, Spark Capital, and Blossom Capital.

Previously, as part of the founding team for award-winning news website Tortoise Media, Mr Dhaliwal successfully created and developed the Tortoise Network, which pioneered a membership model that made journalism accessible to underrepresented voices. This led to his recognition on Forbes' 30 Under 30 entrepreneurial leadership list for his contributions to media and marketing.

Stuart Nicholls

Stuart Nicholls

Columbia Threadneedle Investments Head of Client Enablement
Stuart is Managing Director, Head of Client Enablement at Columbia Threadneedle Investments.
He Leads delivery of Columbia Threadneedle Investments commercial strategy & asset raising via a more tech enabled, insight led approach to marketing, sales and client management.
Prior to his current role, Stuart spent 11 years at BlackRock most recently with responsibly for Sales Platform innovation and the Insight Selling programme across EMEA & APAC covering >$2tr of client assets. 
Stuart started his career as an investment portfolio risk analyst before moving to investment strategy & proposition design with offshore Private Banking for Barclays Wealth.
Outside of work he can be found mountain biking in the Surrey Hills or trying to coax his young family up the nearest mountain.
Kieran Smith

Kieran Smith

Staffbase GTM Enablement & Productivity Lead -EMEA & APAC
Kieran is an award winning and passionate enablement leader who has a keen focus on the impact and measurability of strategic and effective enablement programs that drive revenue performance. Kieran is also a thought leader in the conversation intelligence space and that comes from his passion for coaching and sales as a profession. Kieran is also the host of the Enablement Evolved Podcast.
Duncan Clark

Duncan Clark

Canva Europe Lead
Duncan Clark is the Europe Lead at Canva, an online visual communication and collaboration platform. He joined Canva as the co-founder of Flourish, a data storytelling platform that became part of the Canva family in 2022. Duncan oversees Canva in Europe and focuses on data visualization products. Before venturing in the tech industry, he was a data journalist at The Guardian, specialising in climate change, data visualisation, and interactive storytelling. He co-authored “The Burning Question”, a fascinating data-driven analysis of climate change.
Rob Cook

Rob Cook

Salesloft VP Enterprise Sales, EMEA
Rob is responsible for driving sales & marketing transformation within the Enterprise space for Salesloft EMEA.

Rob supports the GTM teams that partner with customers to increase pipeline and market coverage, improve deal velocity, win rates and uplift sales team productivity and performance.

Over the last 15 years, with his experience at Adobe, Oracle and Dell EMC, he has developed a deep understanding and passion towards client support to redefine workflows and business processes, driving an enhanced customer experience and revenue outcomes.
Robin Hoyle

Robin Hoyle

Huthwaite International Head of Learning Innovation
Robin has spent almost three decades as a strategic L&D leader, trainer and consultant. As a writer and blogger he focuses on workforce development policies, learning strategies, tools and techniques. He has written two books, ‘Informal Learning in Organizations: How to Create a Continuous Learning Culture’ and ‘Complete Training: From Recruitment to Retirement’. Robin is a Fellow of the Learning and Performance Institute and the Chair of the World of Learning Conference. In his role as Head of Learning Innovation at Huthwaite International, he is exploring routes to enhancing the learning experience and the impact of all Huthwaite’s sales, communication and negotiation training and learning interventions.
Scott Monroe

Scott Monroe

SurveyMonkey Director of Product Marketing
Scott Monroe is the Director of Product Marketing at SurveyMonkey. He has spent most of his career in SaaS product marketing, with previous roles at Adobe and 3M.
Rachel Aldighieri

Rachel Aldighieri

DMA Managing Director

Andrew Hough

Andrew Hough

Institute of Sales Professionals CEO and Founder
Andrew has spent all of his working life in sales. Starting in financial services in Lloyds, then Barclays Asset Finance initially in Manchester, then London. The foundations gained in selling externally and internally, the need for asset finance loans (externally) and the . acceptable risk (internally), have never been lost on him. From there he moved to GE Capital and ran their joint venture with Sun Microsystems Ltd, and from there to EMC2 Inc (now part of Dell). He held roles from need of customer financial services (UK and EMEA levels), through to Director EMEA Sales enablement. In that role understanding sales learning and tool needs and developing programs for growth, were critical and Andrew’s relationship with Cranfield began there. He also held roles in specialist sales and core storage group sales with 2000 sellers under leadership. Leaving after 16 years he founded the Association of Professional Sales, focused on developing sales into a recognised profession and placing it on parity with other professions. Following a merger with the ISM the Institute of Professional Sales was formed with 8000 members world-wide. As founder Andrew stays actively involved with thought leadership and research which links to his role as researcher in sales at Cranfield University. Passionate about sales at every level Andy supports organisations embrace you learning methodologies and frameworks for sales ecosystems. He lives in Highgate, with wife Alison (his personal CEO and Managing Partner of EY), their two children, and mad working cocker (who has never worked in her life).
9.00 - 9.10 Opening Remarks
Our Main stage Host Rachel Aldighieri sets the scene for the day.
Speaker:

Rachel Aldighieri
Rachel Aldighieri
DMA
Managing Director

9.10 - 9.30 Opening Keynote: Accelerating The “Goodbye MQL” Transformation to Opportunities and Buying Groups
Many businesses are moving from marketing qualified leads to buying groups and opportunities. It’s increasingly a reality and no longer just an interesting idea. In this session learn why now is the time to ditch leads, how to address the top concerns when making this transformation, and the benefits that buying groups deliver.
Speaker:

Simon Daniels
Simon Daniels
Forrester
Principal Analyst
Widely experienced business-to-business marketing operations specialist, with an extensive track record in deploying and optimising marketing technology, data and process, driving and facilitating go-to-market strategy, execution and measurement. Client-side and consulting highlights include marketing automation implementation, audience data enhancement, campaign and lead process improvement and analytics delivery across Europe, North America and the Asia Pacific regions in technology and other sectors.

Now making use of this deep background researching, writing and speaking on wide ranging aspects of Marketing Operations to guide marketing leaders on best practices and winning strategies for their businesses.
9.50 - 10.10 Building A Successful Go To Market Strategy

Bana will share insights into how Amazon Web Services are aligning sales and marketing strategies in order to build a competitive GTM strategy that drives customer-focused success.

Speaker:

Bana Kawar
Bana Kawar
Amazon Web Services
Sr. Sales Enablement Programme Lead

Bana Kawar puts her passion for data and strategy into practice at Amazon Web Services and runs Enablement for the UK Public Sector. She advises sales leaders how to transform their sales missions and delight their customers. Aligned with her mission to empower people to thrive in an inclusive, diverse and equitable environment she co-founded the EMEA Inclusion, Diversity and Equity chapter reaching 1,400+ Amazonian ambassadors across 35+ countries on top of her day job. She is passionate about hiring the next bench of talent globally and is an Amazon Bar Raiser. Outside work she volunteers at The Prince Trust’s foundation to support the next generation of leaders.

10.10 - 10.30 Navigating the Visual Economy
Duncan Clark introduces four "superpowers" for leaders to harness in the visual economy. From fostering visual literacy to embracing data storytelling, learn how Canva and Flourish empower businesses worldwide to communicate effectively and innovate. Gain exclusive insights from the Visual Economy Report and learn why adopting a visual communication strategy is crucial for staying relevant and competitive in the digital age.
Speaker:

Duncan Clark
Duncan Clark
Canva
Europe Lead
Duncan Clark is the Europe Lead at Canva, an online visual communication and collaboration platform. He joined Canva as the co-founder of Flourish, a data storytelling platform that became part of the Canva family in 2022. Duncan oversees Canva in Europe and focuses on data visualization products. Before venturing in the tech industry, he was a data journalist at The Guardian, specialising in climate change, data visualisation, and interactive storytelling. He co-authored “The Burning Question”, a fascinating data-driven analysis of climate change.
10.30 - 11.00 Coffee Break
Head to the Expo Hall to meet our sponsors, network with industry peers and enjoy a coffee with a delicious snack prepared by ex-Nobu chef Tom Gore.
10.55 - 11.00 Future of Marketing Conference Remarks
Our Future of Marketing Conference host,  Rachel Aldighieri sets the scene for learning what the future holds for B2B marketing.
Speaker:

Rachel Aldighieri
Rachel Aldighieri
DMA
Managing Director