Technologies are Innovating and Enabling a New Kind of Creativity
We are in the era of brand experience and customers’ demands are rapidly changing. There has been a seismic shift from campaign-based value to customer-based value, measured largely through the customer experience, and consumers are now exercising control over their data, content they want to consume, and the brands they wish to engage with.
The future is cloud and, for many, the migration to cloud technology is already well underway. Marketers need to think about how they federate their data to create great customer experiences, as the time to align and comply with customers’ needs is more prominent than ever.
Key facts
ONE-DAY EVENT
30 EXCLUSIVE PRESENTATIONS
ROUNDTABLE SESSIONS
CASE STUDY PRESENTATIONS
NETWORK WITH PEERS
1-2-1 MEETINGS
WHAT TO EXPECT






TOPIC STREAMS
Maximising Growth through Marketing Technology
The buyer journey is evolving and marketers need sophisticated tech stacks in order to grow. Technology is enabling marketers to create a self-guided journey that involves numerous personas on accounts to cater for increasingly expanding buying teams.
Marketing Analytics
Tools available to marketers allow them to delve deep into the data of our campaigns to analyse their performance. This stream will look at how you can use technology to understand what drives consumer actions, which of your campaigns need refining, and how to optimise ROI.
Sophisticated Content Experiences
Experiences are not new in content marketing, but due to new technologies and ways of doing things will become significantly more sophisticated in the coming years. Gamification components will increase levels of engagement, and brands will make their audiences feel more immersed with their storytelling.
Zero-Party Data and Customer Privacy
The use of third-party data is in decline, as is second-party data provided from other businesses. We are now looking at a future of first-party data or even zero-party data, where customers explicitly and deliberately give you information about themselves with the expectation that they will get a benefit in return. Benefits include personalised content, better user experiences, conversations and building long lasting relationships.
Advertising and Promotion
Distributed Marketing
Marketing teams are often working remotely, kickstarting the age of distributed marketing. Marketers are increasingly adopting cloud-based collaboration tools, helping to localise, customise and publish marketing material on demand across all channels from a single web interface.
Social Media Marketing and Relationships
Aligning Marketing and Sales Teams
Sales and marketing have always been closely linked, although typically separate and often operating in silos. This is not how modern business works, so the natural connection between sales and marketing is being forged by technology. Those organisations with aligned sales and marketing teams are outperforming those that don't - join this stream to learn how to break down silos to achieve unified success.
Contextual Intelligence in Marketing
Knowing how consumers engage with content reveals deep insights into user behaviour that can be utilised to deliver more relevant campaigns, resulting in a better experience and higher engagement.
Marketing Innovation
Marketing strategies need to continually evolve in line with both buyer expectations and the channels available in order to keep ahead of the game. Join this topic stream to learn from those at the forefront of innovative marketing.
Scalable MarTech Stack
The world of SaaS marketing is more tech-driven than ever, with organisations of all sizes adopting new technologies to enable them to achieve their goals. This stream will look at how to scale your martech stack to ease the burden of complex processes and drive business growth.
Enhancing the Digital Experience
As the need to create remarkable customer experiences continues to explode, marketing teams are continually revising their Digital Experience (DX) strategies in order to outshine the competition. This stream will provide examples of how best to strategise your digital experience campaigns to reach your organisation's full potential.
Data-driven personalised marketing strategies
Marketing technology allows organisations to get a 360-degree view of their customers and to create a data-driven personalised marketing strategy. This topic stream will look at how organisations can optimise the planning, execution and measurement of marketing campaigns so that customers can be more efficiently managed.
The role of marketing in enhancing the customer journey
As the line between customer experience and marketing continues to blur, organisations are presented with an opportunity to provide omnichannel customer journeys that satisfy the demands of hyper-connected customers. High-touch offline interactions have been replaced by digital experiences across a multitude of channels - this stream will look at how this shift has naturally fallen onto marketing teams, who have both a deep understanding of the customer and command over an array of channels.

Duarte Garrido
Coca Cola HBC Head of Social Media
Pamella Barotti
Microsoft UK Head of Customer Advocacy
Yolanda Valery
Ocado Group Head of Digital Engagement
Dave Robinson
Boots UK Head of Customer Engagement Development
Nicholas Hodder
Imperial War Museums Director of Digital Transformation
Athar Abidi
British Heart Foundation Charity Digital Specialist
Robbie McCawley
Electronic Arts (EA) Director, Global Marketing Strategy
Joanna Edwards
Financial Times Marketing & Communications Director, FT Specialist
Lynzi Ashworth
Aon Head Of Digital Marketing
Tom Rainsford
Beavertown Brewery Marketing Director
Anna Fenten
Searcys Marketing Director
Mike Borrelli
Henkel Global Head of Marketing Technology
David Hicks
TribeCX CEO“Easy to register and access presentations. Very well organised and chaired. Great case studies focused on current affairs”Attendee, HSBC Plc


Momentive is an agile experience management company built for what’s next
We deliver intuitive, people-centric solutions that help industry leaders quickly and confidently make important decisions, take action, and achieve tangible results.
Our AI-powered platform is built with a purposeful balance of humanity and technology, weaving together over 20 years of experience with data derived from billions of real questions and responses. Today, we offer enterprise solutions for agile experience management and insights by our three product brands: Momentive, GetFeedback, and SurveyMonkey


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Despite significant investments in MarTech, operational marketing hasn’t really evolved. Plans, budgets and projects still reside in disconnected spreadsheets and documents. Activity is not linked to strategy. Budgeting is a black hole.
To address this, Uptempo delivers marketing business acceleration, a new operating model that gives CMOs clarity on the financial and business impact of marketing campaigns and and the ability to course-correct, capture new opportunities, and fund innovation.
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Webeo is the number one B2B website personalisation platform. Their software helps B2B organisations increase website leads by delivering a highly relevant, personalized experience to the B2B buyer as soon as they hit the website and tailoring that journey as they move through the funnel.
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Guided by our customer-first principles enshrined in the DMA Code, we champion a rich fusion of technology, diverse talent, creativity, research and insight to set standards for the UK’s data and marketing community to meet in order to thrive.
We deliver this mission through a fully integrated, classroom-to boardroom approach that supports you, your team and your business at every stage of your development.
Through DMA Talent we create pathways for the next generation of marketers to emerge; our world-class training institute, the Institute of Data & Marketing (IDM), delivers learning at corporate and individual levels, championing micro-upskilling; and through the DMA we deliver advocacy, legal and compliance support, research, insight and a packed events calendar.
And with over 1,000 corporate Members, we are Europe’s largest community of data-driven marketers.
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VENUE DETAILS
The Brewery
52 Chiswell Street, London, EC1Y 4SD





HOW TO GET HERE
Take the Northern Line towards Morden on the London Underground
Depart at Moorgate Station
Walk north on Moorgate/A501 for 7 minutes
Turn left on to Chiswell St
The Brewery will be on your left

Take the Heathrow Express to Paddington Station
Take the Elizabeth Line on the London Underground towards Abbey Wood
Depart at Liverpool Street Station
Walk West on Liverpool Street
Turn left onto Eldon St
Continue straight on South Pl, Ropemaker St and Moor Ln
Turn left onto Chiswell St
The Brewery will be on your left

Take the Thames Link towards Cambridge
Depart at London Bridge
Take the Northern Line on the London Underground towards High Barnet
Depart at Moorgate
Walk North on Moorgate/A501
Turn left onto Chiswell St
The Brewery will be on your left

Take the Stansted Express to Liverpool Street Station
Head South toward Liverpool St
Turn right onto Liverpool St
Turn right onto Broad St
Turn left onto Eldon St
Continue onto South Pl, Ropemaker St and Moor Ln
Turn left onto Chiswell St
The Brewery will be on your left

TICKET OPTIONS
Single Ticket
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Single Ticket
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Free Ticket Applicable for Senior Individuals Working in Marketing
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Not Relevant to Suppliers/Vendors to the Industry
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3 Halls of Case Study Content
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Event Networking
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Interviews
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Panel Debates
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1-2-1 Meetings
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Focus Groups
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Lunch Provided
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After-Event Drinks
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Registrations are subject to approval
Free
Group Ticket
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Bring your Marketing team
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Not Relevant to Suppliers/Vendors to the Industry
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3 Halls of Case Study Content
-
Event Networking
-
Interviews
-
Panel Debates
-
1-2-1 Debates
-
Focus Groups
-
Lunch Provided
-
After-Event Drinks
-
Registrations are subject to approval
Free
Supplier Ticket
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For Suppliers
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3 Halls of Case Study Content
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Networking and Commercial Opportunity
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Event Networking
-
Interviews
-
Panel Debates
-
Lunch Provided
-
After-Event Drinks
-
Registrations are subject to approval