FUTURE OF MARKETING CONFERENCE

The Brewery, London – Thursday 7th March 2024

Technologies Are Innovating and Enabling a New Kind of Creativity

400+ ATTENDEES

30+ PRESENTATIONS

ONE-DAY EVENT

ROUNDTABLE SESSIONS

Technologies are Innovating and Enabling a New Kind of Creativity

We are in the era of brand experience and customers’ demands are rapidly changing. There has been a seismic shift from campaign-based value to customer-based value, measured largely through the customer experience, and consumers are now exercising control over their data, content they want to consume, and the brands they wish to engage with.

The future is cloud and, for many, the migration to cloud technology is already well underway. Marketers need to think about how they federate their data to create great customer experiences, as the time to align and comply with customers’ needs is more prominent than ever.

Key facts

ONE-DAY EVENT

30 EXCLUSIVE PRESENTATIONS

ROUNDTABLE SESSIONS

CASE STUDY PRESENTATIONS

400+ ATTENDEES

1-2-1 MEETINGS

WHAT TO EXPECT

Maximising Growth through Marketing Technology

The buyer journey is evolving and marketers need sophisticated tech stacks in order to grow. Technology is enabling marketers to create a self-guided journey that involves numerous personas on accounts to cater for increasingly expanding buying teams.

Marketing Analytics

Tools available to marketers allow them to delve deep into the data of our campaigns to analyse their performance. This stream will look at how you can use technology to understand what drives consumer actions, which of your campaigns need refining, and how to optimise ROI.

Sophisticated Content Experiences

Experiences are not new in content marketing, but due to new technologies and ways of doing things will become significantly more sophisticated in the coming years. Gamification components will increase levels of engagement, and brands will make their audiences feel more immersed with their storytelling.

Zero-Party Data and Customer Privacy

The use of third-party data is in decline, as is second-party data provided from other businesses. We are now looking at a future of first-party data or even zero-party data, where customers explicitly and deliberately give you information about themselves with the expectation that they will get a benefit in return. Benefits include personalised content, better user experiences, conversations and building long lasting relationships.

Advertising and Promotion

Technologies available to us are allowing marketers to enhance their advertising and promotional strategies through enhanced and smarter targeting through data and analytics and the creation of interactive and dynamic designs. Join this stream to learn how technology can transform your advertising/promotion performance.

Distributed Marketing

Marketing teams are often working remotely, kickstarting the age of distributed marketing. Marketers are increasingly adopting cloud-based collaboration tools, helping to localise, customise and publish marketing material on demand across all channels from a single web interface.

Social Media Marketing and Relationships

Social media has evolved into a key tool for marketing as the social landscape evolves at a rapid pace. Fostering relationships and engaging with people in a more personal manner online is crucial. Influencer marketing has become popular very quickly as individuals can leverage their audiences and collaborate with brands.

Aligning Marketing and Sales Teams

Sales and marketing have always been closely linked, although typically separate and often operating in silos. This is not how modern business works, so the natural connection between sales and marketing is being forged by technology. Those organisations with aligned sales and marketing teams are outperforming those that don't - join this stream to learn how to break down silos to achieve unified success.

Contextual Intelligence in Marketing

Knowing how consumers engage with content reveals deep insights into user behaviour that can be utilised to deliver more relevant campaigns, resulting in a better experience and higher engagement.

Marketing Innovation

Marketing strategies need to continually evolve in line with both buyer expectations and the channels available in order to keep ahead of the game. Join this topic stream to learn from those at the forefront of innovative marketing.

Scalable MarTech Stack

The world of SaaS marketing is more tech-driven than ever, with organisations of all sizes adopting new technologies to enable them to achieve their goals. This stream will look at how to scale your martech stack to ease the burden of complex processes and drive business growth.

Enhancing the Digital Experience

As the need to create remarkable customer experiences continues to explode, marketing teams are continually revising their Digital Experience (DX) strategies in order to outshine the competition. This stream will provide examples of how best to strategise your digital experience campaigns to reach your organisation's full potential.

Data-driven personalised marketing strategies

Marketing technology allows organisations to get a 360-degree view of their customers and to create a data-driven personalised marketing strategy. This topic stream will look at how organisations can optimise the planning, execution and measurement of marketing campaigns so that customers can be more efficiently managed.

The role of marketing in enhancing the customer journey

As the line between customer experience and marketing continues to blur, organisations are presented with an opportunity to provide omnichannel customer journeys that satisfy the demands of hyper-connected customers. High-touch offline interactions have been replaced by digital experiences across a multitude of channels - this stream will look at how this shift has naturally fallen onto marketing teams, who have both a deep understanding of the customer and command over an array of channels.

Rachel Aldighieri

DMA Managing Director

A business leader and marketing specialist with a passion for authenticity and diversity. As managing director of the DMA I work closely with many of the UK’s most forward thinking agencies, brands and tech companies to promote a truly customer-centric approach to marketing. I'm responsible for leading the DMA's key industry initiatives – including the Value of Data, the DMA Awards, the Campaign for great British creativity and Responsible Marketing campaign.

Michael Pawlyn

Lead Eden Project Designer

Michael Pawlyn was one of the lead architects behind the Eden Project in Cornwall. Treating nature as a blueprint, he believes there are huge gains to be made by learning from how the natural world works.

For every problem we face, from generating energy to manufacturing materials, there are examples from nature to give us inspiration. Importantly, these solutions are often more profitable than traditional approaches, as well as radically reducing the impact on the environment. In his book Flourish: Design Paradigms for Our Planetary Emergency, he and his co-writer explore what is needed to make the essential shift from ‘sustainable’ (which often involves little more than mitigating negatives) to ‘regenerative’ design (which aims for net positive impacts).

Michael’s work includes a carbon-neutral method for regenerating waste and the revolutionary Sahara Forest Project which mimics the Namibian fog-basking beetle’s ability to create its own fresh water. The scheme has the potential to reverse the process of desertification in the Sahara and other desert regions as well as generating large amounts of renewable solar energy.

As well as advances in architecture, design, engineering and materials, Michael takes a broader look at innovation and the future. Given the fundamental importance of everything from office design to manufacturing technologies to transport for any business, Michael also considers the changes specific industries might face.

Michael Pawlyn represented Grimshaw as a Founder Member of the UK Green Building Council, advises national governments and companies on future policy and counsels the World Economic Forum on biodiverse cities. He has also founded his own architectural practice specialising in sustainable and biomimicry projects and started a global petition which commits all strands of the construction industry to take positive action in response to climate breakdown and biodiversity collapse.

Karina Battaglia

Microsoft Sales and Marketing Enablement Lead

Karina Battaglia leads strategic connected marketing and sales enablement initiatives at Microsoft’s Western Europe HQ. Her work seats at the intersection between marketing and sales impacting the ways of work of thousands of field sellers and marketers. With 15 years of experience in field and HQ roles along the customer journey, in marketing, sales, and customer success in Europe, the US and Latam, Karina has a track record of building high-impact initiatives that scale and last beyond her tenure. Her entrepreneurial and collaborative mindset allows her to gain support from a variety of stakeholders, build consensus and drive results. Karina is an active sponsor of Diversity and Inclusion programs and an avid learner of high-performance and high-productivity habits.

Katy Lambert

LinkedIn Growth Marketing Lead

Kate has worked at LinkedIn for over three years now, having previously worked at Amazon and awarded the Microsoft scholarship for Social Media Week.

Anna Opochinskaya

Perkbox Head of Product Marketing

Anna is Head of Product Marketing at Perkbox, responsible for go to market, product positioning and enablement. She has been working cross-functionally in a variety of industries for the past 10 years, aligning teams and individuals to achieve company goals. Her expertise in revenue enablement allows sales and product perspectives to come closer together, from building out go to market strategies and delivering these with enablement tools. She believes that the key to cross-functional success is in creating room for open collaboration, encouraging healthy confrontation, and driving clear communication between teams. In her current role, Anna has evolved from building the enablement function from ground up to shaping a Product Marketing team, highlighting the importance of cohesion between the two departments and how their alignment is crucial to the delivery of the commercial teams.

Shankar Narayanan

UBS Head of Digital Platforms

Shankar Narayanan has more than 20 years of experience in the Digital Platforms financial sector as well as in consulting. He currently works at UBS as the head of digital platforms.

Francesco Federico

JLL Executive Director of Global Marketing

Over the past 15+ years, Francesco has held several leadership positions as CMO and CDO at leading Fortune 200 companies, across different industries and has lived and worked in Europe, Asia and the US building and motivating large, high-performing multi-national teams.
Entrepreneur turned corporate innovator, modern marketing and technology leader, Francesco has dedicated his career to helping brands at their inflection points, by driving sustainable business transformation programmes focussed on customer and business outcomes.
A few years ago, Francesco accepted the challenge to disrupt sales and marketing at JLL, the largest tech-enabled Real Estate leader. Since then, JLL has grown from an $8 billion company to a $16 billion dollar company, also thanks to an aggressive growth and demand generation strategy he brought to life in EMEA as CDO, in the UK as CMO and now at Global level, leading Global Marketing Technology.
A strong believer in education, Francesco sits on the board of one of the UK’s largest academy trusts, provides pro-bono mentorship to young founders and regularly publishes articles in peer-reviewed journals.
Born and bred in Milan, Francesco now lives in West London having previously worked and lived in Taiwan, Switzerland and Italy.

Lauren Sudworth

PhotoRoom Head of Brand and Content

Skills: Brand Marketing · Content Marketing · Product Marketing · Brand Strategy · Leadership

Alex Hall

The Happiness Index Sales and Marketing Operations Manager

10+ years experience in all things data, strategy, marketing, sales and operations within SAAS, digital publishing, digital subscription and recruitment businesses.

Specific expertise in CRM, web analytics, tag management, databases, marketing/sales automation, email marketing, paid media, data visualisation, systems integration and data strategy.

Noa Dekel

Harris Associates Head of Marketing

Noa is a world-class marketing and brand strategist with over a decade of experience building powerhouse brands and driving exponential growth for B2B and B2C enterprises. She honed her skills studying advertising at Miami Ad School in the US and holds an MBA from the Berlin School of Creative Leadership.

Noa's award-winning campaigns have earned her industry accolades, including recognition from the prestigious Cannes Lions and Effies. She has worked for some of the world's top creative agencies and tech platforms, including Publicis Italy, Ogilvy Singapore, Facebook, and Instagram.

As a strategic thinker and skilled relationship builder, Noa is highly sought after by her clients and team for her unparalleled ability to provide actionable insights and creative solutions that remove barriers to growth. She has thrived in complex, multicultural environments, gaining valuable experience as the daughter of a diplomat.

Noa recently joined a leading a high- profile UK property investment agency and asset manager to head up their international marketing, where she brings her extensive global experience in data-driven marketing and creative brand building to elevate the industry to new heights with her awesome team.

Ali Lowry

Plum Guide Chief Brand Officer

Ali Lowry is Chief Brand Officer at Plum Guide – a booking platform for the world’s best holiday rentals. He has swiftly built a reputation for a bold and innovative approach to marketing the brand, not least introducing a campaign reminding people of their own mortality under the tagline ‘No Time For Average Stays’. Previously he worked within the fashion and lifestyle space. He has held senior brand marketing roles in-house at Hunter and Armani. Ali has also worked agency-side leading brand strategy for clients as diverse as Converse, Versace and Abercrombie & Fitch.

Paz Patraglia

Uber Senior Manager - Sales Enablement & Ops (Uber Eats)

Paz is an ambitious & detail oriented women in tech with extensive experience building global teams across LATAM & Europe. Industry experience includes data, sales enablement, product growth, A/B Testing & experimentation.

Karan Premi

New Statesman Media Group Head of Marketing Technology

Market Automation / New Customer Engagement / Brand Development

Accomplished, results-oriented, and conscientious leader with substantial experience designing and optimising marketing/business processes while overseeing marketing activities across multiple industries such as FinTech, Luxury and Healthcare.

Special talent for enhancing lead generation and corporate marketability using digital and marketing automated tools. Adept at leading multiple high-budget marketing campaigns for global companies and brands. Demonstrated expertise in turning brand strategy into operational activities. Skilled at generating global revenue and improving inbounds leads through global re-brand & marketing strategy.

Altaf Jasnaik

Oasis Investment Company Head of Strategy, Marketing & Transformation

Altaf is Head of Strategy, Marketing & Transformation at Oasis Investment Company.

Andy Milton

Hitachi Head of Sales and Marketing

I am an experienced sales leader, working in Networking and Security. Developing sales and marketing strategies and delivering business growth. Adapting to change and keep the sales teams moving and adjusting to make the most of the opportunities that are in front of us.

For over 20 years I've lead sales and marketing in businesses like Hitachi, T-Systems, Axial, Integralis and NTT.

Ian Gibbs

DMA Director of Insight and Planning

With nearly two decades of experience in media and advertising measurement taking in stints at Kantar and The Guardian, Ian divides his time between the DMA as their Director of Insight and JICMAIL as their Director of Data Leadership and Learning.

Luba Reynolds

Adobe GTM & Sales Enablement Manager, EMEA&APAC

Luba Reynolds has impressive multi-decade experience in Tech Industry spread across Consulting, Sales, Go-To-Market strategies and Sales Enablement. She had multiple Lead Sales Enablement and GTM roles with Big5 Consulting, Large Tech Corporations (IBM, Adobe) and supported sales growth and strategy development for innovative tech startups as NED and via her Sales Expand company, collaborating with Government-supported business development Catapults. For the last 15 years, she has been focusing on effectives sales approaches, innovative sales strategies, effective sales enablement, sales technologies and the best ways of bringing new tech products on the market and improving enterprise sales growth levels.

Rebecca Love

Sabio Head of Sales Enablement

Agile and creative Head of Sales Enablement with expert knowledge of cloud technologies. Experienced in collaborating with senior leadership to develop, execute, optimise and assess enablement strategies from the ground up for international sales teams. Enablement expert with a passion for teaching and coaching sales professionals.

Penny Meade

Virgin Active Head of Central Sales

Penny is passionate about coaching, supporting and enabling Sales People to connect and build lasting relationships with new and current members.

Kate Philpot

Getty Images Senior Director, Global Sales Enablement

Kate Philpot is Senior Director of Global Sales Enablement at Getty Images. She leads a team based across three continents and is responsible for Sales, Customer Success and Service training, coaching and enablement programmes, which support development of employee professional skills, product knowledge and systems understanding, as well as for function-level knowledge management.

Kate joined Getty Images in 2015 as Sales Training Manager for EMEA, after 15 years of sales, sales leadership and HR experience at Mars, Glaxo Smith Kline and Shell UK. She also spent several years in consulting, delivering commercial negotiation, sales skills, leadership and management training across Europe. She is a regular speaker at industry events and, as well as a passion for enabling sellers and sales leaders, has a passion for all things diversity, equity and inclusion, being current Co-Chair of the Getty Images Multi-Culture Network ERG.

Arup Chakravarti

Equifax Director of Sales Excellence

I’ve been fortunate to build a career located at the confluence of people, process, technology and data. There's never been a better time to be right here, right now. The fourth industrial revolution? It's where the magic lies. Ever exciting and challenging, creating the opportunities for a better social fabric.

Georgina Beard

SEON Head of Sales Enablement

George is Head of Sales Enablement at SEON, who help protect businesses from online fraud. Her background in sales for various tech startups supports her work to make commercial teams more effective and efficient without them feeling like they’re learning. With an ultimate goal to give every seller an ‘I did that’ moment, she is dedicated to making enablement efforts accessible to everyone and cutting out the noise of jargon, complexity and siloed content. Currently supporting a global team, her focus is on building a sustainable, happy and empowered team to help the business hit and exceed their targets. Her current focuses include skill levelling, effective onboarding and creating a certification programme.

Neil Hirst-Williams

SplitMetrics Head of Sales Enablement

Neil has worked in commercial organisations in the tech industry for over 10 years his main focuses are: team structuring and communication, moving sales teams to enterprise sales, leading GTM initiatives and sales training programs.

Paul Gilhooly

6Sense VP, EMEA Sales

Paul Gilhooly is the VP, Sales, EMEA at 6sense, a Revenue AI platform that transforms the way companies create, manage and convert pipeline to revenue. Paul has almost 20 years experience in the Martech and Salestech space having held various leadership positions, scaling highly productive commercial teams to deliver revenue growth.

Peter Lämmer

Uptempo VP Sales EMEA

Peter Lämmer has more than 20 years of experience in marketing innovative software solutions as well as in consulting and supporting global key accounts. His career includes management positions at international global software companies as well as start-up companies. He was responsible for direct and indirect sales across multiple regions and successfully scaled revenue, growth and customer base. He helped Microsoft gain a foothold in the SMB and corporate account segment as Business Development Director with O365/ Azure. At SAP he played a key role in the success of new and innovative cloud solutions.

Winnie Palmer

Seismic Head of Marketing, EMEA

Winnie Palmer is the EMEA Head of Marketing at Seismic, the number 1 global sales enablement leader. An innovator and strategic marketer known for achieving exceptional business results, Winnie has led and transformed go-to-market functions across a number of the industry’s most prominent technology brands. She is also an avid investor in tech startups and a board member of a UK regulator.

Rich Smith

Allego VP Sales

Rich fell into the profession after leaving University with an underwhelming Computer Science degree. He has performed all sales roles from lead generation to revenue contributor, and now leads a growing team. He is passionate about coaching and developing others, particularly those just starting their career.

Katie Miles

Outreach Senior Sales Execution Expert

Katie is Senior Sales Execution Expert at Outreach.

Peter Kelly

Crimtan Commercial Director (EMEA)

Peter Kelly is Commercial Director (EMEA) at Crimtan. He has previously held senior roles at RTB House and Adara and has considerable knowledge of the programmatic industry, as well as experience in executing high-impact initiatives to generate revenue growth for media, data, adtech, digital start ups and global corporations.

Radhika Shah

Momentive Experience Management Consultant EMEA

Radhika is Experience Management Consultant at Momentive.ai (Founders of SurveyMonkey and GetFeedback).

09:00-09:10 Event Welcome