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Upcoming Event

Future of MarTech Conference

Martech originally comprised of marketing software such as marketing automation platforms, social media management and monitoring tools, website, and SEO analytics.

  • In-person Conference
  • The Brewery
  • Thursday 9th March 2023
Register

Technologies are Innovating and Enabling a New Kind of Creativity

We are in the era of brand experience and customers’ demands are rapidly changing. There has been a seismic shift from campaign-based value to customer-based value, measured largely through the customer experience, and consumers are now exercising control over their data, content they want to consume, and the brands they wish to engage with.

The future is cloud and, for many, the migration to cloud technology is already well underway. Marketers need to think about how they federate their data to create great customer experiences, as the time to align and comply with customers’ needs is more prominent than ever.

SEE EVENT INFO

HubSpot Video

Key facts

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ONE-DAY EVENT
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30 EXCLUSIVE PRESENTATIONS
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ROUNDTABLE SESSIONS
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CASE STUDY PRESENTATIONS
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NETWORK WITH PEERS
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1-2-1 MEETINGS

WHAT TO EXPECT

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TOPIC STREAMS

Sophisticated Content Experiences

Experiences are not new in content marketing, but due to new technologies and ways of doing things will become significantly more sophisticated in the coming years. Gamification components will increase levels of engagement, and brands will make their audiences feel more immersed with their storytelling.

Social Media Marketing and Relationships
Social media has evolved into a key tool for marketing, the social landscape is evolving at a rapid pace. Fostering relationships and engaging with people in a more personal manner online is crucial. Influencer marketing has become popular very quickly, followers can leverage their audiences and collaborate with brands.
Zero-Party Data and Privacy

The use of third-party data is in decline, as is second-party data provided from other businesses. We are now looking at a future of first-party data or even zero-party data, where customers explicitly and deliberately give you information about themselves with the expectation that they will get a benefit in return. Benefits include personalised content, better user experiences, conversations and building long lasting relationships.

Advertising and Promotion
Distributed Marketing

Marketing teams due to the pandemic have been forced to work remotely although was already a growing trend and will likely stay dominant for the foreseeable future, kickstarting the age of distributed marketing. Marketers are increasingly adopting cloud-based collaboration tools, helping to localise, customise and publish marketing material on demand across all channels from a single web interface.

Commerce and Sales

Sales and marketing have always been closely linked, although typically separate and often operating in silos, this is not how modern business works, the natural connection between sales and marketing is being forged by technology.

Contextual Intelligence in Marketing

Since the implementation of GDPR businesses cannot rely on user-behavioural, third-party data and information to personalise marketing campaigns, this is an issue because personalisation drives engagement and conversions and without it won’t win customers. Google has announced that it will depreciate third-party cookies, and Apple’s new Safari update already blocks third-party data collectors, the need to find alternatives us crucial.

Marketing Innovation

Marketing strategies need to continually evolve in line with both buyer expectations and the channels available in order to keep ahead of the game. Join this topic stream to learn from those at the forefront of innovative marketing.

David Hicks

David Hicks

TribeCX CEO
A practical “Customer Experience” practitioner and strategist combining blue chip strategic marketing and customer experience management in main board roles with a proven record of transforming large-scale customer management operations.
“Easy to register and access presentations. Very well organised and chaired. Great case studies focused on current affairs”
Attendee, HSBC Plc HSBC-Logo-1983
“One of the most insightful CX events I've been to. Go with a capacity to absorb and utilise the information to your advantage”
Attendee, John Lewis John-Lewis.png
“A fabulous opportunity to learn and exchange ideas with diverse companies, i found it inspired me to bring about changes in my organisation ”
Attendee, VistaJet VistaJet-Logo
“I can't commend you enough on the quality of speakers. Excellent to hear from world class brands all in one place.”
Attendee, Marks & Spencer MarksAndSpencer1884_logo-e1592282525710
“I rarely go to conferences because it's usually the same repeated content, but this event brings the customer to the forefront on various levels.”
Attendee, Bupa
“It's a great CX insights day and for changing the way you think about CX.”
Attendee, Oxfam

Looking for speaker and sponsor opportunities?

FIND OUT MORE

VENUE DETAILS

The Brewery

52 Chiswell Street, London, EC1Y 4SD

HOW TO GET HERE

Take the Northern Line towards Morden on the London Underground

Depart at Moorgate Station

Walk north on Moorgate/A501  for 7 minutes

Turn left on to Chiswell St

The Brewery will be on your left

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TICKET OPTIONS

Group Ticket

  • Bring the team
  • 3 Halls of Case Study Content
  • Event Networking
  • Interviews

  • Panel Debates
  • 1-2-1 Debates
  • Focus Groups
  • Lunch Provided
  • After-Event Drinks
  • Registrations are subject to approval

Supplier Ticket

  • For Suppliers
  • 3 Halls of Case Study Content
  • Networking and Commercial Opportunity 
  • Event Networking
  • Interviews
  • Panel Debates
  • Lunch Provided
  • After-Event Drinks
  • Registrations are subject to approval

Ready to build a better
customer experience?

Register to attend this event.

Register Now