Technologies are Innovating and Enabling a New Kind of Creativity
We are in the era of brand experience and customers’ demands are rapidly changing. There has been a seismic shift from campaign-based value to customer-based value, measured largely through the customer experience, and consumers are now exercising control over their data, content they want to consume, and the brands they wish to engage with.
The future is cloud and, for many, the migration to cloud technology is already well underway. Marketers need to think about how they federate their data to create great customer experiences, as the time to align and comply with customers’ needs is more prominent than ever.
Key facts
ONE-DAY EVENT
30 EXCLUSIVE PRESENTATIONS
ROUNDTABLE SESSIONS
CASE STUDY PRESENTATIONS
400+ ATTENDEES
1-2-1 MEETINGS
WHAT TO EXPECT











TOPIC STREAMS
Maximising Growth through Marketing Technology
The buyer journey is evolving and marketers need sophisticated tech stacks in order to grow. Technology is enabling marketers to create a self-guided journey that involves numerous personas on accounts to cater for increasingly expanding buying teams.
Marketing Analytics
Tools available to marketers allow them to delve deep into the data of our campaigns to analyse their performance. This stream will look at how you can use technology to understand what drives consumer actions, which of your campaigns need refining, and how to optimise ROI.
Sophisticated Content Experiences
Experiences are not new in content marketing, but due to new technologies and ways of doing things will become significantly more sophisticated in the coming years. Gamification components will increase levels of engagement, and brands will make their audiences feel more immersed with their storytelling.
Zero-Party Data and Customer Privacy
The use of third-party data is in decline, as is second-party data provided from other businesses. We are now looking at a future of first-party data or even zero-party data, where customers explicitly and deliberately give you information about themselves with the expectation that they will get a benefit in return. Benefits include personalised content, better user experiences, conversations and building long lasting relationships.
Advertising and Promotion
Distributed Marketing
Marketing teams are often working remotely, kickstarting the age of distributed marketing. Marketers are increasingly adopting cloud-based collaboration tools, helping to localise, customise and publish marketing material on demand across all channels from a single web interface.
Social Media Marketing and Relationships
Aligning Marketing and Sales Teams
Sales and marketing have always been closely linked, although typically separate and often operating in silos. This is not how modern business works, so the natural connection between sales and marketing is being forged by technology. Those organisations with aligned sales and marketing teams are outperforming those that don't - join this stream to learn how to break down silos to achieve unified success.
Contextual Intelligence in Marketing
Knowing how consumers engage with content reveals deep insights into user behaviour that can be utilised to deliver more relevant campaigns, resulting in a better experience and higher engagement.
Marketing Innovation
Marketing strategies need to continually evolve in line with both buyer expectations and the channels available in order to keep ahead of the game. Join this topic stream to learn from those at the forefront of innovative marketing.
Scalable MarTech Stack
The world of SaaS marketing is more tech-driven than ever, with organisations of all sizes adopting new technologies to enable them to achieve their goals. This stream will look at how to scale your martech stack to ease the burden of complex processes and drive business growth.
Enhancing the Digital Experience
As the need to create remarkable customer experiences continues to explode, marketing teams are continually revising their Digital Experience (DX) strategies in order to outshine the competition. This stream will provide examples of how best to strategise your digital experience campaigns to reach your organisation's full potential.
Data-driven personalised marketing strategies
Marketing technology allows organisations to get a 360-degree view of their customers and to create a data-driven personalised marketing strategy. This topic stream will look at how organisations can optimise the planning, execution and measurement of marketing campaigns so that customers can be more efficiently managed.
The role of marketing in enhancing the customer journey
As the line between customer experience and marketing continues to blur, organisations are presented with an opportunity to provide omnichannel customer journeys that satisfy the demands of hyper-connected customers. High-touch offline interactions have been replaced by digital experiences across a multitude of channels - this stream will look at how this shift has naturally fallen onto marketing teams, who have both a deep understanding of the customer and command over an array of channels.
.png?width=400&name=Rachel%20Aldighieri%20(2).png)
Rachel Aldighieri
DMA Managing DirectorA business leader and marketing specialist with a passion for authenticity and diversity. As managing director of the DMA I work closely with many of the UK’s most forward thinking agencies, brands and tech companies to promote a truly customer-centric approach to marketing. I'm responsible for leading the DMA's key industry initiatives – including the Value of Data, the DMA Awards, the Campaign for great British creativity and Responsible Marketing campaign.

Michael Pawlyn
Lead Eden Project DesignerFor every problem we face, from generating energy to manufacturing materials, there are examples from nature to give us inspiration. Importantly, these solutions are often more profitable than traditional approaches, as well as radically reducing the impact on the environment. In his book Flourish: Design Paradigms for Our Planetary Emergency, he and his co-writer explore what is needed to make the essential shift from ‘sustainable’ (which often involves little more than mitigating negatives) to ‘regenerative’ design (which aims for net positive impacts).
Michael’s work includes a carbon-neutral method for regenerating waste and the revolutionary Sahara Forest Project which mimics the Namibian fog-basking beetle’s ability to create its own fresh water. The scheme has the potential to reverse the process of desertification in the Sahara and other desert regions as well as generating large amounts of renewable solar energy.
As well as advances in architecture, design, engineering and materials, Michael takes a broader look at innovation and the future. Given the fundamental importance of everything from office design to manufacturing technologies to transport for any business, Michael also considers the changes specific industries might face.
Michael Pawlyn represented Grimshaw as a Founder Member of the UK Green Building Council, advises national governments and companies on future policy and counsels the World Economic Forum on biodiverse cities. He has also founded his own architectural practice specialising in sustainable and biomimicry projects and started a global petition which commits all strands of the construction industry to take positive action in response to climate breakdown and biodiversity collapse.

Karina Battaglia
Microsoft Sales and Marketing Enablement Lead
Katy Lambert
LinkedIn Growth Marketing Lead
Anna Opochinskaya
Perkbox Head of Product Marketing
Shankar Narayanan
UBS Head of Digital Platforms
Francesco Federico
JLL Executive Director of Global MarketingEntrepreneur turned corporate innovator, modern marketing and technology leader, Francesco has dedicated his career to helping brands at their inflection points, by driving sustainable business transformation programmes focussed on customer and business outcomes.
A few years ago, Francesco accepted the challenge to disrupt sales and marketing at JLL, the largest tech-enabled Real Estate leader. Since then, JLL has grown from an $8 billion company to a $16 billion dollar company, also thanks to an aggressive growth and demand generation strategy he brought to life in EMEA as CDO, in the UK as CMO and now at Global level, leading Global Marketing Technology.
A strong believer in education, Francesco sits on the board of one of the UK’s largest academy trusts, provides pro-bono mentorship to young founders and regularly publishes articles in peer-reviewed journals.
Born and bred in Milan, Francesco now lives in West London having previously worked and lived in Taiwan, Switzerland and Italy.

Lauren Sudworth
PhotoRoom Head of Brand and Content
Alex Hall
The Happiness Index Sales and Marketing Operations Manager10+ years experience in all things data, strategy, marketing, sales and operations within SAAS, digital publishing, digital subscription and recruitment businesses.
Specific expertise in CRM, web analytics, tag management, databases, marketing/sales automation, email marketing, paid media, data visualisation, systems integration and data strategy.

Noa Dekel
Harris Associates Head of MarketingNoa is a world-class marketing and brand strategist with over a decade of experience building powerhouse brands and driving exponential growth for B2B and B2C enterprises. She honed her skills studying advertising at Miami Ad School in the US and holds an MBA from the Berlin School of Creative Leadership.
Noa's award-winning campaigns have earned her industry accolades, including recognition from the prestigious Cannes Lions and Effies. She has worked for some of the world's top creative agencies and tech platforms, including Publicis Italy, Ogilvy Singapore, Facebook, and Instagram.
As a strategic thinker and skilled relationship builder, Noa is highly sought after by her clients and team for her unparalleled ability to provide actionable insights and creative solutions that remove barriers to growth. She has thrived in complex, multicultural environments, gaining valuable experience as the daughter of a diplomat.
Noa recently joined a leading a high- profile UK property investment agency and asset manager to head up their international marketing, where she brings her extensive global experience in data-driven marketing and creative brand building to elevate the industry to new heights with her awesome team.

Ali Lowry
Plum Guide Chief Brand Officer
Paz Patraglia
Uber Senior Manager - Sales Enablement & Ops (Uber Eats)
Karan Premi
New Statesman Media Group Head of Marketing TechnologyMarket Automation / New Customer Engagement / Brand Development
Accomplished, results-oriented, and conscientious leader with substantial experience designing and optimising marketing/business processes while overseeing marketing activities across multiple industries such as FinTech, Luxury and Healthcare.
Special talent for enhancing lead generation and corporate marketability using digital and marketing automated tools. Adept at leading multiple high-budget marketing campaigns for global companies and brands. Demonstrated expertise in turning brand strategy into operational activities. Skilled at generating global revenue and improving inbounds leads through global re-brand & marketing strategy.

Altaf Jasnaik
Oasis Investment Company Head of Strategy, Marketing & Transformation
Andy Milton
Hitachi Head of Sales and MarketingFor over 20 years I've lead sales and marketing in businesses like Hitachi, T-Systems, Axial, Integralis and NTT.

Ian Gibbs
DMA Director of Insight and Planning
Luba Reynolds
Adobe GTM & Sales Enablement Manager, EMEA&APACLuba Reynolds has impressive multi-decade experience in Tech Industry spread across Consulting, Sales, Go-To-Market strategies and Sales Enablement. She had multiple Lead Sales Enablement and GTM roles with Big5 Consulting, Large Tech Corporations (IBM, Adobe) and supported sales growth and strategy development for innovative tech startups as NED and via her Sales Expand company, collaborating with Government-supported business development Catapults. For the last 15 years, she has been focusing on effectives sales approaches, innovative sales strategies, effective sales enablement, sales technologies and the best ways of bringing new tech products on the market and improving enterprise sales growth levels.

Rebecca Love
Sabio Head of Sales EnablementAgile and creative Head of Sales Enablement with expert knowledge of cloud technologies. Experienced in collaborating with senior leadership to develop, execute, optimise and assess enablement strategies from the ground up for international sales teams. Enablement expert with a passion for teaching and coaching sales professionals.

Penny Meade
Virgin Active Head of Central Sales
Kate Philpot
Getty Images Senior Director, Global Sales EnablementKate Philpot is Senior Director of Global Sales Enablement at Getty Images. She leads a team based across three continents and is responsible for Sales, Customer Success and Service training, coaching and enablement programmes, which support development of employee professional skills, product knowledge and systems understanding, as well as for function-level knowledge management.
Kate joined Getty Images in 2015 as Sales Training Manager for EMEA, after 15 years of sales, sales leadership and HR experience at Mars, Glaxo Smith Kline and Shell UK. She also spent several years in consulting, delivering commercial negotiation, sales skills, leadership and management training across Europe. She is a regular speaker at industry events and, as well as a passion for enabling sellers and sales leaders, has a passion for all things diversity, equity and inclusion, being current Co-Chair of the Getty Images Multi-Culture Network ERG.

Arup Chakravarti
Equifax Director of Sales Excellence
Georgina Beard
SEON Head of Sales Enablement
Neil Hirst-Williams
SplitMetrics Head of Sales Enablement
Paul Gilhooly
6Sense VP, EMEA Sales
Peter Lämmer
Uptempo VP Sales EMEA
Winnie Palmer
Seismic Head of Marketing, EMEA
Rich Smith
Allego VP Sales
Katie Miles
Outreach Senior Sales Execution Expert
Peter Kelly
Crimtan Commercial Director (EMEA)
Radhika Shah
Momentive Experience Management Consultant EMEA
09:00-09:10
Event Welcome
Speaker:

Andrew Hough
Institute of Sales ProfessionalsCEO and Founder
09:10-09:30
Opening keynote from Eden Project's Lead Designer
Speaker:

Michael Pawlyn
Lead Eden Project Designer
For every problem we face, from generating energy to manufacturing materials, there are examples from nature to give us inspiration. Importantly, these solutions are often more profitable than traditional approaches, as well as radically reducing the impact on the environment. In his book Flourish: Design Paradigms for Our Planetary Emergency, he and his co-writer explore what is needed to make the essential shift from ‘sustainable’ (which often involves little more than mitigating negatives) to ‘regenerative’ design (which aims for net positive impacts).
Michael’s work includes a carbon-neutral method for regenerating waste and the revolutionary Sahara Forest Project which mimics the Namibian fog-basking beetle’s ability to create its own fresh water. The scheme has the potential to reverse the process of desertification in the Sahara and other desert regions as well as generating large amounts of renewable solar energy.
As well as advances in architecture, design, engineering and materials, Michael takes a broader look at innovation and the future. Given the fundamental importance of everything from office design to manufacturing technologies to transport for any business, Michael also considers the changes specific industries might face.
Michael Pawlyn represented Grimshaw as a Founder Member of the UK Green Building Council, advises national governments and companies on future policy and counsels the World Economic Forum on biodiverse cities. He has also founded his own architectural practice specialising in sustainable and biomimicry projects and started a global petition which commits all strands of the construction industry to take positive action in response to climate breakdown and biodiversity collapse.
09:50-10:10
Perkbox Case Study
Speaker:

Anna Opochinskaya
PerkboxHead of Product Marketing
10:30-11:00
Coffee & Networking
Aligning Marketing and Sales to Achieve Success
15:45-16:00
Fireside Chat with Altaf Jasnaik, Head of Strategy, Marketing & Transformation at Oasis Investment Company
Speaker:

Altaf Jasnaik
Oasis Investment CompanyHead of Strategy, Marketing & Transformation
Stage Welcome
Speaker:
.png?width=200&name=Rachel%20Aldighieri%20(2).png)
Rachel Aldighieri
DMAManaging Director
A business leader and marketing specialist with a passion for authenticity and diversity. As managing director of the DMA I work closely with many of the UK’s most forward thinking agencies, brands and tech companies to promote a truly customer-centric approach to marketing. I'm responsible for leading the DMA's key industry initiatives – including the Value of Data, the DMA Awards, the Campaign for great British creativity and Responsible Marketing campaign.
Enabling Growth Through Marketing Technology
11:20-11:40
Enabling Growth Through Marketing Technology: A Fireside Chat with Francesco Federico, Executive Director of Global Marketing at JLL
Speaker:

Francesco Federico
JLLExecutive Director of Global Marketing
Entrepreneur turned corporate innovator, modern marketing and technology leader, Francesco has dedicated his career to helping brands at their inflection points, by driving sustainable business transformation programmes focussed on customer and business outcomes.
A few years ago, Francesco accepted the challenge to disrupt sales and marketing at JLL, the largest tech-enabled Real Estate leader. Since then, JLL has grown from an $8 billion company to a $16 billion dollar company, also thanks to an aggressive growth and demand generation strategy he brought to life in EMEA as CDO, in the UK as CMO and now at Global level, leading Global Marketing Technology.
A strong believer in education, Francesco sits on the board of one of the UK’s largest academy trusts, provides pro-bono mentorship to young founders and regularly publishes articles in peer-reviewed journals.
Born and bred in Milan, Francesco now lives in West London having previously worked and lived in Taiwan, Switzerland and Italy.
12:00-12:20
AI Trends in Marketing
Speaker:

Claudia Mastromauro
eBayHead of Sales Operations
Innovation in Marketing
13:40-14:00
Airbus Case Study
Speaker:

Mina Bastawros
AirbusVP Creative & Digital Marketing
“It was very well organised, the timings were very good, the section with the different providers was super interesting, and the service (food, drinks, etc) was remarkable.”Global B2B Senior Acquisition Manager, Deliveroo

SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.


We understand how technology can change the game for revenue teams. It’s what led us to believe in the power of salespeople to drive innovation. Today, we’re a determined team on a mission to change the way companies engage with their customers throughout their lifecycle.
As hungry craftspeople, we’re obsessed with continuous improvement. Because we know that true champions have the will to break through walls, we have grit and perseverance. We are one with our customers, treating their pain and success as our own. We’re always honest with ourselves, our colleagues and our community.
Working at Outreach means being part of a family where we got your back, no matter what, helping you accomplish ever greater feats and celebrating with you. We take ownership — each of us is responsible for our collective success — and we expect you to represent your authentic self. We go out of our way to find different points of view that challenge our own because we find strength in diversity and inclusion.

Vidyard is built for business. Our platform goes beyond just video hosting and management. Connect with viewers through personalized video experiences. Explore analytical insights about your audience. Turn those insights into action through integrations with top enterprise tools. Prove the impact of your video programs.
Global leaders and industry pioneers on the Fortune 500 list and beyond rely on Vidyard to power their video strategies and turn viewers into customers.

Seismic provides sellers with market-defining tools and resources to sell smarter, work faster, and accelerate revenue.
- Boost rep productivity with Seismic’s time-saving Search, content personalization tools, and AI-driven content recommendations, so they can focus on closing the next big deal.
- Provide your buyers with meaningful digital experiences that drive sales cycles forward. Seismic provides a centralized location for sellers and buyers to engage and collaborate on deal relevant collateral throughout the entire sales cycle.
- Say goodbye to disjointed customer journeys. Seismic offers your whole go-to-market organization a single source of truth: all your best stories and all the must-have performance data in one place, so you can stay aligned, learn from what’s working and serve up positive experiences that boost revenue.

/Uptempo.png)
Despite significant investments in MarTech, operational marketing hasn’t really evolved. Plans, budgets and projects still reside in disconnected spreadsheets and documents. Activity is not linked to strategy. Budgeting is a black hole.
To address this, Uptempo delivers marketing business acceleration, a new operating model that gives CMOs clarity on the financial and business impact of marketing campaigns and and the ability to course-correct, capture new opportunities, and fund innovation.
/Webeo.png)
Webeo is the number one B2B website personalisation platform. Their software helps B2B organisations increase website leads by delivering a highly relevant, personalized experience to the B2B buyer as soon as they hit the website and tailoring that journey as they move through the funnel.
/DMA.png)
Guided by our customer-first principles enshrined in the DMA Code, we champion a rich fusion of technology, diverse talent, creativity, research and insight to set standards for the UK’s data and marketing community to meet in order to thrive.
We deliver this mission through a fully integrated, classroom-to boardroom approach that supports you, your team and your business at every stage of your development.
Through DMA Talent we create pathways for the next generation of marketers to emerge; our world-class training institute, the Institute of Data & Marketing (IDM), delivers learning at corporate and individual levels, championing micro-upskilling; and through the DMA we deliver advocacy, legal and compliance support, research, insight and a packed events calendar.
And with over 1,000 corporate Members, we are Europe’s largest community of data-driven marketers.

/6sense.png)
6sense reinvents the way organisations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, predicts the right accounts to target at the ideal time, and recommends the channels and messages to boost revenue performance.
Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.
6sense has been recognised for its market-defining technology by Forbes Cloud 100, G2, TrustRadius, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. magazine, and Comparably. Learn more at 6sense.com.
/Crimtan.gif)
VENUE DETAILS
The Brewery
52 Chiswell Street, London, EC1Y 4SD





HOW TO GET HERE
Take the Northern Line towards Morden on the London Underground
Depart at Moorgate Station
Walk north on Moorgate/A501 for 7 minutes
Turn left on to Chiswell St
The Brewery will be on your left

Take the Heathrow Express to Paddington Station
Take the Elizabeth Line on the London Underground towards Abbey Wood
Depart at Liverpool Street Station
Walk West on Liverpool Street
Turn left onto Eldon St
Continue straight on South Pl, Ropemaker St and Moor Ln
Turn left onto Chiswell St
The Brewery will be on your left

Take the Thames Link towards Cambridge
Depart at London Bridge
Take the Northern Line on the London Underground towards High Barnet
Depart at Moorgate
Walk North on Moorgate/A501
Turn left onto Chiswell St
The Brewery will be on your left

Take the Stansted Express to Liverpool Street Station
Head South toward Liverpool St
Turn right onto Liverpool St
Turn right onto Broad St
Turn left onto Eldon St
Continue onto South Pl, Ropemaker St and Moor Ln
Turn left onto Chiswell St
The Brewery will be on your left

TICKET OPTIONS
Single Ticket
-
Single Ticket
-
Free Ticket Applicable for Senior Individuals Working in Marketing
-
Not Relevant to Suppliers/Vendors to the Industry
-
3 Halls of Case Study Content
-
Event Networking
-
Interviews
-
Panel Debates
-
1-2-1 Meetings
-
Focus Groups
-
Lunch Provided
-
After-Event Drinks
-
Registrations are subject to approval
Free
Supplier Ticket
-
For Suppliers
-
3 Halls of Case Study Content
-
Networking and Commercial Opportunity
-
Event Networking
-
Interviews
-
Panel Debates
-
Lunch Provided
-
After-Event Drinks
-
Registrations are subject to approval