Upcoming Event
Marketing Engagement Summit
The future of marketing will be more automated, predictive and AI driven – join us on a journey showcasing how digital technology can be used to provide consistent messaging, and learn how to gain advanced customer understanding and insights for a more personalised offering that attracts and retains a loyal customer base.
- In-Person Conference
- The Brewery, London
- Wednesday 6th December, 2023


JOIN US ON OUR JOURNEY TO EXCELLENCE
Every interaction that a customer has with a company, be it online or offline, changes their impression of that brand. For this reason, there has never been a more important time for the marketing function to ensure a great experience through each and every touchpoint. From creating awareness to driving conversions and keeping existing customers happy, we demonstrate how the future of marketing promises exciting new innovations that can transform engagement and maximise the human experience.
The day will provide a digital technology survival guide for Marketing of the future as we discuss topics such as how we can use service design to break down business silos and build a better experience using an inside-out model.

Key facts
ONE-DAY EVENT
30 EXCLUSIVE PRESENTATIONS
ROUNDTABLE SESSIONS
CASE STUDY PRESENTATIONS
600+ ATTENDEES
1-2-1 MEETINGS
WHAT TO EXPECT











TOPIC STREAMS
The Future of Marketing
In such a fast-paced world, what does the future hold for marketers? Technology is certainly in the driving seat, so join this stream to discover new initiatives to accelerate future success.
The Importance of Account-Based Marketing
Account-based marketing is the hottest topic in B2B marketing as it allows you to leverage your sales and marketing process.
Benefits of a successful account-based marketing strategy include customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more.
Join this stream to learn from those at the forefront of ABM.
Transforming Lead Generation Through Customer Loyalty And Personalisation
75% of consumers agree that they are more engaged with brands who personalise messages and offers, so getting your strategies relating to this aspect right is more important than ever. Join this session to learn from those getting their personalisation strategies right, who are in turn increasing customer loyalty and beating targets when it comes to lead generation.
Digital Transformation in Marketing
The digital era is transforming the way that we work, and the marketing department can utilise this technology more than any other. We’ll be looking at the best ways to integrate new technology and digital methods into your marketing strategies.
The Multichannel Customer Journey
In this digital era, it’s more important than ever to align strategies across channels to ensure a consistent tone of voice and customer experience. In this stream, we’ll be looking at how getting your multichannel experiences right can lead to tailored, personalised offerings that attract and retain a loyal customer base.
The Importance of First-Party Data
Following the implementation of GDPR regulations and the record numbers of data breaches being reported, join this session to learn how to implement a successful first-party data strategy.
Artificial Intelligence, Iot And Robotics
We’ll be drilling down into these exciting new areas and examining how you can implement new technologies to ultimately transform customer engagement.
Analytics for Marketing
We will explore how measuring the results of your marketing efforts and using them to aid your marketing initiatives can enhance engagement and streamline activities.
Strategy & Innovation
This seminar stream will look at how, as the marketing function plays an ever increasingly important role in the CX, it’s important that the strategic and innovative functions within both departments unify in order to provide a more seamless CX.
Voice Of The Customer
Organisations who capture customer’s expectations, preferences and aversions and implement new ways of doing things based on their findings are those who are the most successful within their customer strategies. Join us to explore how you can further enhance the way you listen to customers.
Lead Generation and Pipeline Marketing
The sales and marketing departments are working in sync more than ever before, breaking down internal silos and working on moving leads through the sales funnel to achieve success. As part of this, lead generation, pipeline and account based marketing are key. Join this stream to discover how to generate relevant leads and create engaging marketing techniques to accelerate leads through the sales pipeline.
Technology in Marketing
The martech stack has never been more important as organisations transform for the future. Join this stream to discover how leading organisations are organising their tech stack to achieve success.

Jennifer Shaw-Sweet
LinkedIn EMEA Lead B2B Institute
Karina Battaglia
Microsoft Sales and Marketing Enablement Lead
Paolo Negrini
Adobe Head of Marketing Ops, Tech and Analytics
Jamie MacKenzie
Sodexo Engage CMO & Business Programme Director
Simon Gaske
Ambl CMO
Nicole Adarme
ConsenSys Head of Institutional Marketing
Alan Davis
B2B Marketing ConsultantA commercially focussed marketing professional with over 15 years of experience within the sports and leisure industry. Having held multiple B2C and B2B roles, Alan has become a specialist in connecting marketing and sales teams to strategic and revenue objectives.
Most recently Alan led the creation and delivery of the B2B global marketing strategy with specific focus in North America for Spotlight Sports Group.
Chantal Reed
TTEC Director EMEA Marketing and Market EngagementChantal runs EMEA Marketing for TTEC (NASDAQ:TTEC), one of the largest, global CX (customer experience) technology and services innovators for end-to-end, digital CX solutions.
A career marketer and communications specialist for thirty years Chantal has twenty years as a B2B leader driving change and growth programmes as a strategic consultant and in her in house roles as an EMEA head in Customer Experience and Digital Technologies for some of the world’s most innovative organisations.
Her areas of specialism are marketing in change, growth operating model focus and vision thought leadership as part of the latter.

James Rapinac
Gallup Marketing and Communications Director
Anthony Tripyear
StarTech.com Director, Global Sales Operations & Enablement
Malkit Kaur
Quadient Director of Demand GenerationData-driven marketer with 12 years’ experience in marketing, particularly demand generation in the tech space. Loves the creativity aspect of marketing and obsessed with metrics and her gin collection!

Marina Snegirjova
Zendesk Director, EMEA Marketing & Lifecycle Programs
Jennifer Gibson
EthosEnergy Marketing & Communications Director
Lily Christensen
FullStory Sales Enablement Lead - EMEA
Phil Hobden
Wolters Kluwer Head of SalesPhil is a contributor for Elite Business Magazine online, a serial podcast host, judge for UK Business Tech awards 2021/22 & the Global Tech awards 2022 , a public speaker (having spoken at Elite Business Live x3, Accountex x3, QuickBooks Get Connected and more) and guested on numerous industry podcasts and webinars including with industry bodies such as the ACCA.
During his previous role at funding platform Capitalise as their Head of Customer Education he worked with over 1700 accountants, from Top 25 through to leading niche and boutique firms across the UK and South Africa, to help them implement funding as a service within their firms.

Atossa Vaziri
Spendesk Director Revenue Enablement
Victoria McLeod-Scott
Citi Global Head of Sales Enablement, Securities Services
Caroline Rutter
Compass Group Head of Map 1 DevelopmentCaroline started her career 4 years ago at Compass Group UK&I as Strategic Partner within the B&I sector, obtaining 100% retention rate in 2021 and more recently retaining a £9m UK Auditing firm.
Caroline has since been promoted to Head of People Development across Compass UK&I where she uses her talent to coach and develop our people. Her mission is to create an environment where people want to develop both individually and as a team through Continuous Development Programmes, which includes continuous testing of capabilities, to reach maximum performance.
As part of this role, Caroline heads up NextGen, which is Compass’s one-year accelerated-learning programme for sales professionals. This evidence-based programme harnesses individuals’ energy and creative abilities and leads them along a proven, ethical path to success.
Caroline was selected to be a part of this years’ Global Female Leader Programme, which is a comprehensive cross-industry programme designed to provide a series of experiences and learning opportunities to support the career progression for high potential female leaders. Caroline will be using this programme to share best practice within Compass and support not only her own career progression but of others too.
Caroline is a member of the Institute of Sales Professionals.

Bana Kawar
Amazon Web Services Sr. Sales Enablement Programme LeadBana Kawar puts her passion for data and strategy into practice at Amazon Web Services and runs Enablement for the UK Public Sector. She advises sales leaders how to transform their sales missions and delight their customers. Aligned with her mission to empower people to thrive in an inclusive, diverse and equitable environment she co-founded the EMEA Inclusion, Diversity and Equity chapter reaching 1,400+ Amazonian ambassadors across 35+ countries on top of her day job. She is passionate about hiring the next bench of talent globally and is an Amazon Bar Raiser. Outside work she volunteers at The Prince Trust’s foundation to support the next generation of leaders.

Viktorija Hartwell
SourceWhale Head of Revenue Enablement
Julian Taylor
Evotix Head of EnablementJulian is an experienced trainer and coach with a focus on business to business sales.
He has a mix of experience, working for Huthwaite International (SPIN) as a global training consultant and as a in house trainer / coach for companies including ARCO and Evotix.
He is passionate about people and regardless of the size of the business recognising that developing your people is the road to retention and business success. With many years working in training he has made the mistakes and understands how to stop the cycle of delivering training that doesn’t deliver tangible outcomes.
He heads up Sales Enablement within Evotix who supply a SaaS Health and Safety Solution. The business has delivered 40% growth for the last five years and expanded into new global territories. It has been a journey of ongoing change to develop as a team to adapt and change operationally as the business has grown and scaled.
Catherine Alexander
Corporate Visions VP, Training Services
Natasha Evans
Salesloft Director of Customer Success, EMEANatasha leads Salesloft's Global Enterprise Customer Success business at Salesloft, the provider of the world's leading sales engagement platform, which enables organisations to deliver better buyer experiences and generate more revenue. Prior to this, Natasha spent the last seven years consulting and enabling sales people to use technology to improve conversions and increase revenue

Ridgy Lemarier
Clickup Regional Director Field Marketing, EMEA
Alex Vincent
Mindtickle Sale Enablement Specialist
Ingrid Addo
Momentive Senior Customer Success Manager
Elin Hammenfors
Outreach Senior Manager, Revenue Enablement
Winnie Palmer
Seismic Head of Marketing, EMEA
TJ Adams
Account Executive KlaviyoTJ has worked in the marketing automation industry for over 12 years across multiple technologies. Within this period, he's seen the MarTech space change, big names disappear, others remain standing, and hundreds (if not thousands) of faces join the party. TJ now works at Klaviyo as a sales consultant, helping some of the world's biggest brands make better use of their customer data in their ecommerce marketing.

David Hicks
TribeCX CEO
09:00-09:10
Event Welcome
Speaker:

Raoul Monks
FlumeFounder and CEO
09:10-09:35
Microsoft Keynote: Transforming Sales Habits, Lessons Learnt
At Microsoft, B2B Sellers interact with hundreds of software buyers each year. Customers’ expectations are increasingly high, and it is not always easy to assess their needs, especially as the number of decision makers and buyer influencers increases.
To help our sellers best use their time and efforts, we need to enable them to embrace new ways of selling. We need to help them change the ways that served them well in the past, and adapt to new habits that, for example, leverage marketing engines to identify future opportunities.
Changing work habits requires more than asking people to attend long training sessions. It requires proper change management strategies that will generate a true desire to change.
In this session, we will review our lessons learnt in the journey of transforming the habits of our sales organization.
Speaker:

Karina Battaglia
MicrosoftSales and Marketing Enablement Lead
09:35-10:00
Adapting for Economic Uncertainty: A B2B Leaders Guide
In today’s economy, revenue organisations must become more efficient and productive to meet their targets with fewer resources. Yet Forrester reports that sales reps spend 77% of their time on non-core selling activities, and sales managers only spend 14% of their time on coaching. These are the types of inefficiencies revenue leaders can control and remediate. Join Outreach's Elin Hammenfors to discover how EMEA-based go-to-market leaders are adapting and transforming their selling organisations to thrive through adversity, both today and as they look to the future.
Speaker:

Elin Hammenfors
OutreachSenior Manager, Revenue Enablement
10:00-10:25
LinkedIn Opening Keynote: All-Weather Marketing
Jenny will be talking about All Weather Marketing: Making good decisions in uncertain economic times isn’t easy. Smart decisions are helped by strong category, customer and economic orientation, studying good data over long periods and investing in the strategies that have worked for businesses that build resilience and focus for growth.
Speaker:

Jennifer Shaw-Sweet
LinkedInEMEA Lead B2B Institute
10:25-10:55
Coffee & Networking
Stream: Digital Transformation
The digital era is transforming the way that we work, and the marketing department can utilise this technology more than any other. We’ll be looking at the best ways to integrate new technology and digital methods into your marketing strategies.
11:00-11:20
Strategy Marketing In Change and Growth – Data, Stakeholder and Sales leader Alignment: A Fireside Chat with Chantal Reed, VP EMEA Head of Marketing and Market Engagement at TTEC
Speaker:

Chantal Reed
TTECDirector EMEA Marketing and Market Engagement
Chantal runs EMEA Marketing for TTEC (NASDAQ:TTEC), one of the largest, global CX (customer experience) technology and services innovators for end-to-end, digital CX solutions.
A career marketer and communications specialist for thirty years Chantal has twenty years as a B2B leader driving change and growth programmes as a strategic consultant and in her in house roles as an EMEA head in Customer Experience and Digital Technologies for some of the world’s most innovative organisations.
Her areas of specialism are marketing in change, growth operating model focus and vision thought leadership as part of the latter.
11:20-11:40
Listening to Your Digital Channel & Improving Your CX Program
Speaker:

Ingrid Addo
MomentiveSenior Customer Success Manager
11:40-12:00
Ambl Case Study: Technology in Hospitality
The hospitality industry has faced several challenges across the last few years, from immediate closure during the pandemic, to opening their businesses with mandatory booking policies which has changed customer behaviour for ever. Quick implementation of pay at table solutions, APPs and booking platforms that have all reduced in need as we arrived back at normal living post COVID restrictions. In more recent times; team shortages, cost of living crisis and of course inflation.
While our business is a tech start-up, without the buy-in and engagement from the frontline teams in hospitality, we are dead in the water.
How are we overcoming this challenge?
Speaker:

Simon Gaske
AmblCMO
12:00-12:20
Breaking Down Silos: How to Centralise Work for Better Team Collaboration and Productivity
When it comes to engaging with your customers, there's a new channel or tool emerging every single day. This has resulted in an average of over 90+ apps in your marketing team’s tech stack. How do we continue to increase productivity, and collaboration, while delivering a better customer experience with so much app sprawl?
In this session, Ridgy Lemarier, Head of EMEA Field Marketing at ClickUp, will share the top 5 productivity tips to manage a complex and siloed Marketing tech stack in one of the most collaborative functions in the business — Marketing.
Join this session to discover:
• The consequences on a fast-growing environment
• The importance of having the right tools
• Why consolidation will increase productivity, efficiency, and collaboration
Speaker:

Ridgy Lemarier
ClickupRegional Director Field Marketing, EMEA
12:20-12:40
Quadient Case Study: Painters & Plumbers in the world of Demand Generation
B2B marketing has evolved and modernised as buyers are consumed with content, information, and options – and its all about presenting the right message to the right buyer at the right time. It takes creativity (think painters, colours, canvas…) and orchestration (think plumbers, pipes, tools...) to craft an end-to-end multichannel journey.
In this session, we will look at the value and importance of people, processes, and technology to drive a data-driven modern marketing organisation
Speaker:

Malkit Kaur
QuadientDirector of Demand Generation
Data-driven marketer with 12 years’ experience in marketing, particularly demand generation in the tech space. Loves the creativity aspect of marketing and obsessed with metrics and her gin collection!
12:40-13:00
RevOps, Analytics and Technology in Marketing: A Fireside Chat with Paolo Negrini, Head of Marketing Ops, Tech and Analytics at Adobe
Join this exclusive interview to learn:
- Turning marketing operations into revenue operations
- How to successfully align your sales and marketing teams
- How to utilise lead scoring/routing in marketing
- The importance of data and analytics in understanding the buyer and their journey
- The role of technology in marketing
- How marketing teams can scale successfully
Speaker:

Paolo Negrini
AdobeHead of Marketing Ops, Tech and Analytics
13:00-14:00
Lunch & Networking
STREAM: Strategy & Innovation
14:00-14:20
ConsenSys Case Study: Navigating New Frontiers: Institutional Web3 Marketing
Today, I’m going to talk to you about marketing in an ecosystem that did not exist 13 years ago… Marketing to an audience that—only 5 years ago—was convinced that crypto was only useful for nefarious actors on the dark web.
Today I’m going to walk you through how we went from this point—to bridging over 1800 organizations into Web3.
Speaker:

Nicole Adarme
ConsenSysHead of Institutional Marketing
14:20-14:40
Sodexo Engage Case Study: Leading Through Uncertainty – A Sodexo Story
The story of this presentation is based on the Sodexo engage – marketing team of the year – award entry, which is centred around marketing leading the company strategy and core initiatives through a period of macro uncertainty. Using 3 case study reference points, this keynote explores:
- Mindset of a marketing team that leads through uncertainty
- Marketing Strategic Impact 1: Public Sector (Free school meals and Covid tests)
- Marketing Strategic Impact 2: Private Sector (Cost of Living and Cashback)
- Marketing Strategic Impact 3: Internal Engagement (company communication and engagement)
Key Takeaways (common themes across all 3 examples):
- Story tell with impact / Lead with the Business / Stand with your people
Speaker:

Jamie MacKenzie
Sodexo EngageCMO & Business Programme Director
14:40-15:00
Zendesk Case Study: Reinventing Events
Speaker:

Marina Snegirjova
ZendeskDirector, EMEA Marketing & Lifecycle Programs
15:00-15:20
Revitalising Our Brand and Revolutionising Digital Touchpoints: A Fireside Chat with Jennifer Gibson, Marketing & Communications Director at EthosEnergy
Speaker:

Jennifer Gibson
EthosEnergyMarketing & Communications Director
15:20-15:40
Gallup Case Study: Building Thought Leadership through Research-Based Content
Speaker:

James Rapinac
GallupMarketing and Communications Director
15:40-16:10
Coffee & Networking
STREAM: The Future of Sales and Marketing Enablement
16:10-16:30
The Role of Enablement in Aligning Teams and Driving Success: A Fireside Chat with Viktorija Hartwell, Head of Revenue Enablement at SourceWhale
Join this fireside chat as we discuss:
- The importance of enablement in sales and marketing
- How human experience is still key
- How to fully align your sales and marketing teams
- The role of content in driving success
- How to successfully scale your enablement strategies
Speaker:

Viktorija Hartwell
SourceWhaleHead of Revenue Enablement
16:30-17:00
Panel Discussion: How Sales and Marketing Can Work in Unison to Achieve Success
Speakers:

Atossa Vaziri
SpendeskDirector Revenue Enablement

Julian Taylor
EvotixHead of Enablement
Julian is an experienced trainer and coach with a focus on business to business sales.
He has a mix of experience, working for Huthwaite International (SPIN) as a global training consultant and as a in house trainer / coach for companies including ARCO and Evotix.
He is passionate about people and regardless of the size of the business recognising that developing your people is the road to retention and business success. With many years working in training he has made the mistakes and understands how to stop the cycle of delivering training that doesn’t deliver tangible outcomes.
He heads up Sales Enablement within Evotix who supply a SaaS Health and Safety Solution. The business has delivered 40% growth for the last five years and expanded into new global territories. It has been a journey of ongoing change to develop as a team to adapt and change operationally as the business has grown and scaled.
Alan Davis
B2B Marketing Consultant
A commercially focussed marketing professional with over 15 years of experience within the sports and leisure industry. Having held multiple B2C and B2B roles, Alan has become a specialist in connecting marketing and sales teams to strategic and revenue objectives.
Most recently Alan led the creation and delivery of the B2B global marketing strategy with specific focus in North America for Spotlight Sports Group.