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Upcoming Event

Marketing Engagement Summit

The future of marketing will be more automated, predictive and AI driven – join us on a journey showcasing how digital technology can be used to provide consistent messaging, and learn how to gain advanced customer understanding and insights for a more personalised offering that attracts and retains a loyal customer base.

  • In-Person Conference
  • Victoria Park Plaza, London
  • Thursday 8th December 2022
Register

JOIN US ON OUR JOURNEY TO CX EXCELLENCE 

Every interaction that a customer has with a company, be it online or offline, changes their impression of that brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each and every touchpoint. From creating awareness to driving conversions and keeping existing customers happy, we demonstrate how the future of marketing promises exciting new innovations that can transform engagement and maximise the human experience.

What does the era of omnipresent experience means for your business? Discover how to master digital advertising in the machine age, learn why we need to stop thinking channels and start thinking journeys and understand the importance of the use of VoC in marketing.

The day will provide a digital technology survival guide for the CX of the future as we discuss topics such as how we can use service design to break down business silos and build a better CX using an inside-out model.

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Key facts

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ONE-DAY EVENT
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30 EXCLUSIVE PRESENTATIONS
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ROUNDTABLE SESSIONS
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CASE STUDY PRESENTATIONS
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NETWORK WITH PEERS
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1-2-1 MEETINGS

WHAT TO EXPECT

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TOPIC STREAMS

Transforming CX Marketing strategies for the ‘new normal’

Our customers’ behaviour and priorities have changed more rapidly during 2020 that at any other time in recent history, and those changes are continuing at pace as CX Marketing emerges into the ‘new normal’. This stream will highlight how the pandemic has acted as a catalyst for profound change.

Retail Marketing of the Future

We’re seeing some of the most prolific changes taking place in the world of Retail, growth is a struggle in a very competitive landscape, data optimisation, customer retention and acquisition are on the forefront of marketeers – what will the future hold?

The Multichannel Customer Journey

In this digital era, it’s more important than ever to align strategies across channels to ensure a consistent tone of voice and customer experience. In this stream, we’ll be looking at how getting your multichannel experiences right can lead to tailored, personalised offerings that attract and retain a loyal customer base.

Customer and Employee Experience Across the Enterprise

We’ll be exploring how by listening to and implementing what both your customers and employees want from their experiences with your organisation, you can form a winning strategy that will ultimately allow you to gain competitive advantage.

The Importance of First-Party Data

Following the implementation of GDPR regulations and the record numbers of data breaches being reported, join this session to learn how to implement a successful first-party data strategy.

Artificial Intelligence, Iot And Robotics

We’ll be drilling down into these exciting new areas and examining how you can implement new technologies to ultimately transform customer engagement.

Implementing CX Marketing strategies through rapid change

In these unprecedented times of change organisations are having more than ever to adapt and indeed reinvent their CX Marketing strategies. This stream will look at how organisations are successfully transforming their CX Marketing strategies to meet customer needs.

CX Analytics for Marketing

We will explore how measuring the results of your CX efforts and using them to aid your marketing initiatives can enhance engagement and streamline activities.

Strategy & Innovation

This seminar stream will look at how, as the marketing function plays an ever increasingly important role in the CX, it’s important that the strategic and innovative functions within both departments unify in order to provide a more seamless CX.

Digital Transformation

The digital era is transforming the way that we work, and the marketing department can utilise this technology more than any other. We’ll be looking at the best ways to integrate new technology and digital methods into your marketing strategies.

Voice Of The Customer

Organisations who capture customer’s expectations, preferences and aversions and implement new ways of doing things based on their findings are those who are the most successful within their customer strategies. Join us to explore how you can further enhance the way you listen to customers.

Customer Loyalty And Personalisation

75% of consumers agree that they are more engaged with brands who personalise messages and offers, so getting your strategies relating to this aspect right is more important than ever. Join this session to learn from those getting their personalisation strategies right, who are in turn increasing customer loyalty.

Martin Hill-Wilson

Martin Hill-Wilson

Brainfood Consulting Founder
I'm a customer engagement and digital business strategist. Also an author and international keynote speaker. Working under my own brand, Brainfood Consulting, I design masterclasses and transformational change helping clients evolve their social and digital capabilities. Current topics include omni-channel design, proactive, low effort customer experience, social customer service and customer hubs. All themed around service innovation.

Nicholas Brice

Engage Business Media Guest Editor
Nicholas Brice is founder/CEO of Soul Corporations® and Bite-Size Plays. Nicholas’ career as a conference chair, keynote speaker and performance culture consultant has seen him lead and present numerous blue-chip brand and culture change programmes for organisations such as British Airways, American Express, Unipart, Orange, Sun International, Toyota: Europe, USA and Japan/Global, Lucent Technologies and Tottenham Hotspur Football Club. His work has been recognised with joint National Training Journal GOLD Awards for Best Change Management, Leadership Development and Learning Partnership programmes for his work with the American Express Community Stadium and also joint winner of Engage Business Media’s award for Best Customer and Employee Engagement Programme with Tottenham Hotspur Football Club.. As a speaker coach/mentor, he helps leaders and professionals of influence grow in confidence and capability in how they get important business messages across both online and face-to-face. Most recently he has been helping organisations such as Progress IT, Servier pharmaceuticals, and a national government agency as well as helping design students get 1st class honours for their project presentations. As a theatre/TV producer and director, he has directed productions for Sky Arts TV and for the last 15 years has featured in the Brighton and Edinburgh Festival with the now Fringe institution: The Big Bite-Size Breakfast Show, winning awards for Best Theatre Performance and a shortlisting for the prestigious Carol Tambor ‘Best of Edinburgh’ award. In this short video, he is talking about Speaking with Soul to an audience of keynote speakers at the Professional Speakers Association where he is a full Professional Member. He regularly hosts and keynotes in large global events online and face-to-face. “Nick - your speaker coaching programme is fabulous! What a difference you have made to the skills and confidence of some of our senior leaders and managers. And all achieved online! Couldn’t recommend you and this programme highly enough!” Adrienne Gault Head of People Transformation and Organisation Change at Food Standards Agency, UK “Nicholas is a thoughtful, inventive, flexible, and excellent presenter and facilitator. His sessions are bright, fun, and engaging and his presentation skills are very charismatic. In all Sky felt very happy with the events he managed, and we would have no hesitation in using him again.” James Hunt Director of Entertainment, Production and Sky Arts HD, BSkyB
“Easy to register and access presentations. Very well organised and chaired. Great case studies focused on current affairs”
Attendee, HSBC Plc
“One of the most insightful CX events I've been to. Go with a capacity to absorb and utilise the information to your advantage”
Attendee, John Lewis
“A fabulous opportunity to learn and exchange ideas with diverse companies, i found it inspired me to bring about changes in my organisation ”
Attendee, VistaJet
“I can't commend you enough on the quality of speakers. Excellent to hear from world class brands all in one place.”
Attendee, Marks & Spencer
“I rarely go to conferences because it's usually the same repeated content, but this event brings the customer to the forefront on various levels.”
Attendee, Bupa
“It's a great CX insights day and for changing the way you think about CX.”
Attendee, Oxfam

2022 SPONSORS

Looking for speaker and sponsor opportunities?

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VENUE DETAILS

Victoria Park Plaza Hotel

239 Vauxhall Bridge Road, London, SW1V 1EQ – Lower Level 1

HOW TO GET HERE

Ideally located in the West End within walking distance of the Victoria London train station, the stylish Park Plaza Victoria London provides guests with a convenient transportation link to Gatwick Airport. The hotel is also close to coach, bus and Underground stations.

Enjoy proximity to the capital’s primary tourist sites, such as Buckingham Palace, the Houses of Parliament, Theatreland and Big Ben. Business travellers can take advantage of on-site meeting facilities and an Executive Lounge.

Situated just two minutes from the Gatwick Express and National Rail service at London Victoria Station, Park Plaza gives you easy access to Central London, Gatwick Airport and the south side of England.

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TICKET OPTIONS

Group Ticket

  • Bring the team
  • 2 Halls of Case Study Content
  • Event Networking
  • Interviews
  • Panel Debates
  • 1-2-1 Meetings
  • Focus groups
  • Lunch Provided
  • After-Event Drinks
  • Registrations are subject to approval

Supplier Ticket

  • For Suppliers
  • Networking and Commercial Opportunities
  • 2 Halls of Case Study Content
  • Event Networking
  • Interviews
  • Panel Debates
  • Lunch Provided
  • After-Event Drinks
  • Registrations are subject to approval

Ready to transform your marketing strategy

Register to attend this event.

Register