JOIN US ON OUR JOURNEY TO EXCELLENCE
Every interaction that a customer has with a company, be it online or offline, changes their impression of that brand. For this reason, there has never been a more important time for the marketing function to ensure a great experience through each and every touchpoint. From creating awareness to driving conversions and keeping existing customers happy, we demonstrate how the future of marketing promises exciting new innovations that can transform engagement and maximise the human experience.
The day will provide a digital technology survival guide for Marketing of the future as we discuss topics such as how we can use service design to break down business silos and build a better experience using an inside-out model.

Key facts
ONE-DAY EVENT
30 EXCLUSIVE PRESENTATIONS
ROUNDTABLE SESSIONS
CASE STUDY PRESENTATIONS
600+ ATTENDEES
1-2-1 MEETINGS
WHAT TO EXPECT












TOPIC STREAMS
The Future of Marketing
In such a fast-paced world, what does the future hold for marketers? Technology is certainly in the driving seat, so join this stream to discover new initiatives to accelerate future success.
The Importance of Account-Based Marketing
Account-based marketing is the hottest topic in B2B marketing as it allows you to leverage your sales and marketing process.
Benefits of a successful account-based marketing strategy include customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more.
Join this stream to learn from those at the forefront of ABM.
Transforming Lead Generation Through Customer Loyalty And Personalisation
75% of consumers agree that they are more engaged with brands who personalise messages and offers, so getting your strategies relating to this aspect right is more important than ever. Join this session to learn from those getting their personalisation strategies right, who are in turn increasing customer loyalty and beating targets when it comes to lead generation.
Digital Transformation in Marketing
The digital era is transforming the way that we work, and the marketing department can utilise this technology more than any other. We’ll be looking at the best ways to integrate new technology and digital methods into your marketing strategies.
The Multichannel Customer Journey
In this digital era, it’s more important than ever to align strategies across channels to ensure a consistent tone of voice and customer experience. In this stream, we’ll be looking at how getting your multichannel experiences right can lead to tailored, personalised offerings that attract and retain a loyal customer base.
The Importance of First-Party Data
Following the implementation of GDPR regulations and the record numbers of data breaches being reported, join this session to learn how to implement a successful first-party data strategy.
Artificial Intelligence, Iot And Robotics
We’ll be drilling down into these exciting new areas and examining how you can implement new technologies to ultimately transform customer engagement.
Analytics for Marketing
We will explore how measuring the results of your marketing efforts and using them to aid your marketing initiatives can enhance engagement and streamline activities.
Strategy & Innovation
This seminar stream will look at how, as the marketing function plays an ever increasingly important role in the CX, it’s important that the strategic and innovative functions within both departments unify in order to provide a more seamless CX.
Voice Of The Customer
Organisations who capture customer’s expectations, preferences and aversions and implement new ways of doing things based on their findings are those who are the most successful within their customer strategies. Join us to explore how you can further enhance the way you listen to customers.
Lead Generation and Pipeline Marketing
The sales and marketing departments are working in sync more than ever before, breaking down internal silos and working on moving leads through the sales funnel to achieve success. As part of this, lead generation, pipeline and account based marketing are key. Join this stream to discover how to generate relevant leads and create engaging marketing techniques to accelerate leads through the sales pipeline.
Technology in Marketing
The martech stack has never been more important as organisations transform for the future. Join this stream to discover how leading organisations are organising their tech stack to achieve success.

Liam Chivers
OP Media Managing Director & FounderOne of the first entrepreneurs to truly recognise the commercial power of digital creators, Liam Chivers founded OP in 2012 after a successful decade as Sales Director at Bertelsmann. Liam manages some of the biggest influencer names in the world, responsible for billions of video views and millions of social media followers. He has assisted YouTubers to become global super-stars and influencers. Liam creates and manages talent business opportunities and career development. From educating brands on best practices and delivering several thousand global campaigns, to bespoke influencer projects such as monetising record-breaking online events (e.g. KSI vs Logan Paul), best-selling books, chart topping music, sell out tours to an International Emmy nominated TV show, Liam is at the forefront of today’s ‘modern day mainstream’ world. Liam is a popular public speaker and commentator, in demand on a range of platforms for his in-sights and experience, including the BBC documentary “Celebrity: A 21st Century Story”. He is a Keynote Speaker on Marketing, Entrepreneurship, Social Media and Gaming.

Jennifer Shaw-Sweet
LinkedIn EMEA Lead B2B Institute
Louis Ross
American Express Director - UK Marketing
Edurne Rodríguez
Spotify Head of Sales Training & Enablement, EMEAEdurne's strength lies in their ability to envision and execute innovative solutions, always with an eye for detail. This meticulousness ensures that business operations are optimised for maximum profitability. Their cross-functional prowess is evident in their capacity to unite diverse teams, fostering a synergy that drives results. Beyond mere enablement, Edurne has showcased an adeptness in change management, aligning with corporate visions and responding proactively to market shifts.

Jennifer Smith
Sage Senior Director Global Marketing Technology & Demand OperationsJennifer Smith is a Senior Director at Sage Group, where she leads Marketing Technology & Operations globally. Jennifer has been a leader in the field of marketing and sales technology for over 20 years, working at global companies such as Macmillan and MasterCard. Her career has focused on supporting businesses in their use of technology to drive consumer engagement, satisfaction, and loyalty. Jennifer enjoys leading teams through challenges and transformation in the digital age—working collaboratively as “we solve better together than as individuals”.
In addition to her passion for technology, Jennifer is a dedicated Trustee for a London-based charity founded in 1972 called People in Harmony. The charity supports people, families and couples of mixed-race heritage in the UK through four pillars: Educate, Celebrate, Stimulate, and Support.

Harjeet Singh
Finastra Sr Director Marketing and Demand Generation OperationsOver his career, Harjeet has worked in various global leadership roles covering B2B End2End Marketing functions like Field, ABM / Operations / Digital / Strategy & Planning across various Go to Market channels. He has also supported C-level executives and the Board on strategic projects, corporate and marketing strategy, and brand development.

Gillian Fitzgerald
EY Director, Brand & Integrated Go to Market, EMEIA
Joanna Edwards
Financial Times Marketing & Communications Director, FT Specialist EuropeJo Edwards joined the Financial Times (FT) in 2012 and is currently the Marketing and Communications Director for FT Specialist, the FT's specialist division. Jo oversees a team of 15 marketeers who drive marketing efforts across the portfolio. Her remit includes generating marketing strategies to drive subscription revenues and support advertising products as well as internal and external communications planning around product launches and acquisitions.
Jo graduated with a BA (Hons) History and Sociology from the University of Warwick and has since completed a Professional Diploma in Marketing and Chartered Postgraduate Diploma in Marketing, both awarded by the Chartered Institute of Marketing. She's also passed the Squared Online digital marketing course accredited by Google, and the ADBL Executive Diploma in Digital Business, both with distinction.

Lynzi Ashworth
Aon Marketing Director
David Keene
Wipro Chief Marketing Officer, EuropeAt his core he is adept at building teams that craft and implement powerful marketing strategies that drive rapid business growth and flex with changing market trends and technology developments.
His track record of leading marketing impact at companies like Google, Salesforce, SAP, and Oracle, is complemented with significant achievements in the entrepreneurial startup world, particularly with AI and Fintech. His extensive experience makes him a key figure in technology marketing, offering valuable insights to both established and emerging companies.

Kate Cash
Gamma Head of Sales and Buyer Enablement- Direct
Becci O'Shea
Marcura Group Head of Sales EnablementBecci O’Shea is a dynamic and accomplished professional, currently serving as the Group Head of Sales Enablement at Marcura, a globally recognised leader in maritime solutions. With a career spanning over a decade, Becci's journey is a testament to her unwavering commitment to excellence in the B2B SaaS technology industry. Becci's career began in the trenches as a Sales Development Representative (SDR), where she honed her skills in prospecting, relationship building and identifying opportunities for net-new revenue. Following this she stepped into an Account Management role and supported the channel function. Her career trajectory then reached new heights when she transitioned to the role of an Enterprise Account Executive (EAE), where she consistently exceeded targets and played a pivotal role in securing high-profile deals. Today, Becci leverages her rich experience as an SDR, Account Manager, and Enterprise AE to empower her team with the knowledge, tools, and strategies needed to excel. Her leadership is defined by a commitment to continuous learning, innovation, and a deep understanding of what true enablement means.

Andrew Field
3E Head of Commercial EnablementPrior to 3E, Andrew has held leadership positions across sales, revenue, strategy, operations, and training at companies including S&P Global Market Intelligence and SBR Consulting.
His passion is people and how mindset, behaviour, and enablement drive business performance.

Neeta Darragh
VMware Director of Portfolio Enablement - Intrinsic SecurityNeeta is passionate about people, in particular growing people, and continuously finds innovative ways to build enablement programs.

Stephen Pegler
Thomas International Head of Sales Enablement
Caroline Debenham
Cushman & Wakefield Head of Sales Enablement, EMEACaroline currently leads the Sales Enablement team within the EMEA region of Cushman & Wakefield, focusing on the entire client journey through the sales process. This includes; targeting strategies, client management, training and pitching. Caroline leads a team of over 30 people across the region, and is looking to ensure that we are providing clients with the solutions they need rather than selling them isolated services. Using data and AI is also a fundamental part of adapting to the changing world of real estate, using it to help clients navigate changes in their markets.
Caroline’s team works hand in glove with the business to understand the changing needs of clients, finding new ways to drive and support a sales culture, while trying not to “sell”.
Caroline has 20 years of experience working in the professional services sales and business development world, starting her career at PwC, then working at Linklaters and the last seven years have been with Cushman & Wakefield.

Phil Hobden
Know it Head of Growth & StrategyPhil has spent over 15 years in financial services & the Fintech accountancy sectors, working for some of the most innovative businesses in these industries, including Intuit, Natwest Banking Group and Wolters Kluwer. Phil is now the Head of Strategy & Growth for credit management fintech platform Know-It. Know-it is a platform that enables a business to effectively manage all their credit processes, to mitigate risk and to get a better understanding of their customers.
Phil is a business and strategy contributor for Elite Business Magazine online, a featured writer for Engage Sales, a serial podcast host including his latest project ‘The Story of’, judge for UK Business Tech awards & the Global Tech awards across 2021 to now , a public speaker (having spoken at Elite Business Live x3, Accountex x3, Accountex North, QuickBooks Get Connected, Customer Engagement Transformation Conference and more) and has guested on numerous industry podcasts and industry webinars including with the ACCA, Accounting Influencers, Humanise The Numbers, Advance Track and others.
Phil has worked with partners, practice owners, accountants and bookkeepers in the UK, South Africa and beyond, from Top 5 through to leading niche and boutique firms, helping them implement new technology, change processes and launch new service lines to better support their own practices and as well as their SMB clients.
For me of Phil connect with him on Linkedin here: www.linkedin.com/in/philhobden/
For more on Know-It visit: www.know-it.co.uk

Wensy Antoli
Linkedin Senior Creative StrategistI endeavour to surface and tell inspiring stories in all the ways they’re told – through words, pictures, moving image, experiences and everything in-between. I am passionate about visual content and its power to drive emotional impact and action. At LinkedIn, I help brands and agencies unlock the creative potential of the platform, via creative exploration, ideation and collaboration.

Alistair Wheate
Brandwatch Principal Solution Strategist and Innovation LeadAlistair is Brandwatch's lead Strategist for EMEA and APAC working with clients across all sectors to develop social media listening strategies for consumer insights, risk monitoring, communications planning & evaluation, marketing campaigns, product development and more. Alistair has been working in digital insights for over 15 years and has extensive experience with B2C, B2B, not-for-profit and public sector clients in Europe, North America, Middle East and Asia.

Neill Brookman
MetaRouter GM & VP, EMEAPrior to his role at MetaRouter, Neill spearheaded the EMEA team at Treasure Data, helping many companies build the right architecture for their first party data strategies. Through his experience at Gigya, Auth0 and Janrain, he has been at the heart of identity management challenges. Throughout his career in martech, Neill has developed a well rounded understanding of brands digital needs as well as the technological market shifts at play.

Roxanne Lewington
Canto Growth Marketing Manager EMEA & APACRoxanne is the Growth Marketing Manager for the EMEA and APAC regions at Canto, a leader in digital asset management. During her career she has worked across multiple marketing disciplines in growing B2B organisations, developing a breadth of experience in demand generation, strategy, digital marketing, events and content.
Roxanne is passionate about using her marketing skills to promote products and services that better the lives of those who use them. She particularly enjoys working on projects with customers and hearing how Canto has allowed them to take control of their digital content libraries, reimagine their workflows, and get more out of their digital brand assets.

Cat Anderson
Sprout Social Head of International MarketingAn advocate for sharing sincere experiences and how it can drive results for brands, Cat Anderson is a brilliant speaker and inspiration within the social media industry. She is now leading the international marketing operations at social media marketing and monitoring platform Sprout Social. With a passion for innovation and creating authentic digital experiences, she revitalises marketing with personality and creativity. A self confessed marketing nerd, she’s passionate about bringing innovation, personality and creativity back into B2B marketing. She is also the host and creator of the podcast, “Social Creatures”.

Shantanu Shekhar
Gong Senior Director of GTM OperationsShantanu Shekhar leads go-to-market strategy, process excellence and cross-functional alignment for their international markets. He also leads Gong's account management team in EMEA, which is focused on driving value for their existing customers in the region. Prior to Gong, Shantanu has held key revenue operations / GTM leadership positions at LinkedIn and Nitro, and is a former management consultant from Bain & Co.

Michal Marcinkowski
Outreach Sales Director, EMEAMichal Marcinkowski currently serves as Director of Sales EMEA for Outreach.He is responsible for strategic vision, execution and growth of the EMEA region at Outreach.Before joining Outreach, Michal scaled BDR and Sales teams at Cisco, Samsara, Sprinklr and Twilio, leveraging Outreach as the sales execution platform, which has helped his teams generate pipeline consistently, and close more deals, faster.

Chandra Stevens
Microsoft Principal Product Manager, D365 Customer Insights
Tim Pitcher
Microsoft Senior Business Applications ExecutiveTim is a senior business applications sales lead at Microsoft UK. Currently aligned to a diverse industry base, he is highly focussed on the customer engagement platform. Tim is also a prominent customer evangelist for Microsoft’s era of AI, spending an increasing amount of time with sales and marketing leaders on the momentum and considerations of generative-AI. Prior to his current role, Tim spent 2 years supporting sales and marketing transformations at household retail brands. In his spare time, Tim leans on his previous career as a Royal Marines Officer to actively mentor military leavers transitioning to the private sector. He also helps teach core technology concepts and sustainability principles to young students within Essex and London.

Laura Errington
Huthwaite International Head of SalesLaura is responsible for developing a continued strategy for growth. She leads a team of talented Client Director's and Client Relationship Executives who deliver short and long-term global training interventions, with maximum impact. Laura is also dedicated to working with a select number of important clients and is proud to partner with them to achieve sustainable behaviour change across their commercial communities.

Robin Hoyle
Huthwaite International Head of Learning Innovation
Steven Vantongelen
Richardson Sales Performance Executive Vice President & EVP of Sales EMEASince joining the firm, Steven’s thought leadership has contributed to the strong growth and expansion of the capabilities and services of Richardson Sales Performance. Steven has helped many clients realize sustained revenue and performance improvements around the world and provides executive sponsorship to many of Richardson Sales Performance’s clients throughout their sales transformations.
“The past year has been exciting for us. Richardson and Sales Performance International joined forces in November 2019. Ever since, the combined organization, Richardson Sales Performance, constitutes the global leader in sales training and performance improvement. We provide to our customers an unrivaled suite of proven sales methodology, learning programs, and global coverage to empower sales organizations with cutting-edge digital learning technology, CRM-based sales execution tools, and a way to objectively measure ROI. We are committed to drive long-term, measurable sales results for our customers around the world in any location or industry, and in the face of any challenge.”
Steven is an esteemed guest speaker at events and in Business School programs. He has held various sales and executive roles in publicly traded companies and worked with senior management teams of leading-edge organizations around the world. Steven holds a Master of Science and Business Economics, NeuroMarketing, NLP Master Practitioner, and Master in Richardson Sales Performance’s Sales and Marketing Programs. He has a proven track record of driving significant growth, transforming how salesforces sell and growing large strategic accounts, and aligning and uniting individuals and organizations alike to achieve accelerated growth. He has extensive experience in dealing with American, European, and Asian cultural diversity.
Steven spends much of his time traveling to visit Richardson Sales Performance clients. He finds balance in the hectic life of an executive through his music and private volunteer work. He also enjoys outdoor recreational activities.

Martin Hill-Wilson
Brainfood Consulting Founder
Andrew Hough
Institute of Sales Professionals CEO and Founder
Jennifer Shaw-Sweet
LinkedIn EMEA Lead B2B Institute
Karina Battaglia
Microsoft Sales and Marketing Enablement Lead
Paolo Negrini
Adobe Head of Marketing Ops, Tech and Analytics
Jamie MacKenzie
Sodexo Engage CMO & Business Programme Director
Simon Gaske
Ambl CMO
Nicole Adarme
ConsenSys Head of Institutional Marketing
Alan Davis
B2B Marketing ConsultantA commercially focussed marketing professional with over 15 years of experience within the sports and leisure industry. Having held multiple B2C and B2B roles, Alan has become a specialist in connecting marketing and sales teams to strategic and revenue objectives.
Most recently Alan led the creation and delivery of the B2B global marketing strategy with specific focus in North America for Spotlight Sports Group.
Chantal Reed
TTEC Director EMEA Marketing and Market EngagementChantal runs EMEA Marketing for TTEC (NASDAQ:TTEC), one of the largest, global CX (customer experience) technology and services innovators for end-to-end, digital CX solutions.
A career marketer and communications specialist for thirty years Chantal has twenty years as a B2B leader driving change and growth programmes as a strategic consultant and in her in house roles as an EMEA head in Customer Experience and Digital Technologies for some of the world’s most innovative organisations.
Her areas of specialism are marketing in change, growth operating model focus and vision thought leadership as part of the latter.

James Rapinac
Gallup Marketing and Communications Director
Anthony Tripyear
StarTech.com Director, Global Sales Operations & Enablement
Malkit Kaur
Quadient Director of Demand GenerationData-driven marketer with 12 years’ experience in marketing, particularly demand generation in the tech space. Loves the creativity aspect of marketing and obsessed with metrics and her gin collection!

Marina Snegirjova
Zendesk Director, EMEA Marketing & Lifecycle Programs
Jennifer Gibson
EthosEnergy Marketing & Communications Director
Lily Christensen
FullStory Sales Enablement Lead - EMEA
Phil Hobden
Know it Head of Growth & StrategyPhil has spent over 15 years in financial services & the Fintech accountancy sectors, working for some of the most innovative businesses in these industries, including Intuit, Natwest Banking Group and Wolters Kluwer. Phil is now the Head of Strategy & Growth for credit management fintech platform Know-It. Know-it is a platform that enables a business to effectively manage all their credit processes, to mitigate risk and to get a better understanding of their customers.
Phil is a business and strategy contributor for Elite Business Magazine online, a featured writer for Engage Sales, a serial podcast host including his latest project ‘The Story of’, judge for UK Business Tech awards & the Global Tech awards across 2021 to now , a public speaker (having spoken at Elite Business Live x3, Accountex x3, Accountex North, QuickBooks Get Connected, Customer Engagement Transformation Conference and more) and has guested on numerous industry podcasts and industry webinars including with the ACCA, Accounting Influencers, Humanise The Numbers, Advance Track and others.
Phil has worked with partners, practice owners, accountants and bookkeepers in the UK, South Africa and beyond, from Top 5 through to leading niche and boutique firms, helping them implement new technology, change processes and launch new service lines to better support their own practices and as well as their SMB clients.
For me of Phil connect with him on Linkedin here: www.linkedin.com/in/philhobden/
For more on Know-It visit: www.know-it.co.uk

Atossa Vaziri
Spendesk Director Revenue Enablement
Victoria McLeod-Scott
Citi Global Head of Sales Enablement, Securities Services
Caroline Rutter
Compass Group Head of Map 1 DevelopmentCaroline started her career 4 years ago at Compass Group UK&I as Strategic Partner within the B&I sector, obtaining 100% retention rate in 2021 and more recently retaining a £9m UK Auditing firm.
Caroline has since been promoted to Head of People Development across Compass UK&I where she uses her talent to coach and develop our people. Her mission is to create an environment where people want to develop both individually and as a team through Continuous Development Programmes, which includes continuous testing of capabilities, to reach maximum performance.
As part of this role, Caroline heads up NextGen, which is Compass’s one-year accelerated-learning programme for sales professionals. This evidence-based programme harnesses individuals’ energy and creative abilities and leads them along a proven, ethical path to success.
Caroline was selected to be a part of this years’ Global Female Leader Programme, which is a comprehensive cross-industry programme designed to provide a series of experiences and learning opportunities to support the career progression for high potential female leaders. Caroline will be using this programme to share best practice within Compass and support not only her own career progression but of others too.
Caroline is a member of the Institute of Sales Professionals.

Bana Kawar
Amazon Web Services Sr. Sales Enablement Programme LeadBana Kawar puts her passion for data and strategy into practice at Amazon Web Services and runs Enablement for the UK Public Sector. She advises sales leaders how to transform their sales missions and delight their customers. Aligned with her mission to empower people to thrive in an inclusive, diverse and equitable environment she co-founded the EMEA Inclusion, Diversity and Equity chapter reaching 1,400+ Amazonian ambassadors across 35+ countries on top of her day job. She is passionate about hiring the next bench of talent globally and is an Amazon Bar Raiser. Outside work she volunteers at The Prince Trust’s foundation to support the next generation of leaders.

Viktorija Hartwell
SourceWhale Head of Revenue Enablement
Julian Taylor
Evotix Head of EnablementJulian is an experienced trainer and coach with a focus on business to business sales.
He has a mix of experience, working for Huthwaite International (SPIN) as a global training consultant and as a in house trainer / coach for companies including ARCO and Evotix.
He is passionate about people and regardless of the size of the business recognising that developing your people is the road to retention and business success. With many years working in training he has made the mistakes and understands how to stop the cycle of delivering training that doesn’t deliver tangible outcomes.
He heads up Sales Enablement within Evotix who supply a SaaS Health and Safety Solution. The business has delivered 40% growth for the last five years and expanded into new global territories. It has been a journey of ongoing change to develop as a team to adapt and change operationally as the business has grown and scaled.
Catherine Alexander
Corporate Visions VP, Training Services
Natasha Evans
Salesloft Director of Customer Success, EMEANatasha leads Salesloft's Global Enterprise Customer Success business at Salesloft, the provider of the world's leading sales engagement platform, which enables organisations to deliver better buyer experiences and generate more revenue. Prior to this, Natasha spent the last seven years consulting and enabling sales people to use technology to improve conversions and increase revenue

Ridgy Lemarier
Clickup Regional Director Field Marketing, EMEA
Alex Vincent
Mindtickle Sale Enablement Specialist
Ingrid Addo
Momentive Senior Customer Success Manager
Elin Hammenfors
Outreach Senior Manager, Revenue Enablement
Winnie Palmer
Seismic Head of Marketing, EMEA
TJ Adams
Account Executive KlaviyoTJ has worked in the marketing automation industry for over 12 years across multiple technologies. Within this period, he's seen the MarTech space change, big names disappear, others remain standing, and hundreds (if not thousands) of faces join the party. TJ now works at Klaviyo as a sales consultant, helping some of the world's biggest brands make better use of their customer data in their ecommerce marketing.

Georgie Barrat
The Gadget Show British Tech Journalist and Television Presenter
Lisa Vecchio
Aircall Vice President, Marketing
09:00-09:10
Event Welcome
Speaker:

Raoul Monks
FlumeFounder and CEO
09:10-09:35
Microsoft Keynote: Transforming Sales Habits, Lessons Learnt
At Microsoft, B2B Sellers interact with hundreds of software buyers each year. Customers’ expectations are increasingly high, and it is not always easy to assess their needs, especially as the number of decision makers and buyer influencers increases.
To help our sellers best use their time and efforts, we need to enable them to embrace new ways of selling. We need to help them change the ways that served them well in the past, and adapt to new habits that, for example, leverage marketing engines to identify future opportunities.
Changing work habits requires more than asking people to attend long training sessions. It requires proper change management strategies that will generate a true desire to change.
In this session, we will review our lessons learnt in the journey of transforming the habits of our sales organization.
Speaker:

Karina Battaglia
MicrosoftSales and Marketing Enablement Lead
09:35-10:00
Adapting for Economic Uncertainty: A B2B Leaders Guide
In today’s economy, revenue organisations must become more efficient and productive to meet their targets with fewer resources. Yet Forrester reports that sales reps spend 77% of their time on non-core selling activities, and sales managers only spend 14% of their time on coaching. These are the types of inefficiencies revenue leaders can control and remediate. Join Outreach's Elin Hammenfors to discover how EMEA-based go-to-market leaders are adapting and transforming their selling organisations to thrive through adversity, both today and as they look to the future.
Speaker:

Elin Hammenfors
OutreachSenior Manager, Revenue Enablement
10:00-10:25
LinkedIn Opening Keynote: All-Weather Marketing
Jenny will be talking about All Weather Marketing: Making good decisions in uncertain economic times isn’t easy. Smart decisions are helped by strong category, customer and economic orientation, studying good data over long periods and investing in the strategies that have worked for businesses that build resilience and focus for growth.
Speaker:

Jennifer Shaw-Sweet
LinkedInEMEA Lead B2B Institute
10:25-10:55
Coffee & Networking
Stream: Digital Transformation
The digital era is transforming the way that we work, and the marketing department can utilise this technology more than any other. We’ll be looking at the best ways to integrate new technology and digital methods into your marketing strategies.