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Upcoming Event

Marketing Engagement Summit

The future of marketing will be more automated, predictive and AI driven – join us on a journey showcasing how digital technology can be used to provide consistent messaging, and learn how to gain advanced customer understanding and insights for a more personalised offering that attracts and retains a loyal customer base.

  • In-Person Conference
  • The Brewery, London
  • Wednesday 6th December, 2023
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JOIN US ON OUR JOURNEY TO EXCELLENCE 

Every interaction that a customer has with a company, be it online or offline, changes their impression of that brand. For this reason, there has never been a more important time for the marketing function to ensure a great experience through each and every touchpoint. From creating awareness to driving conversions and keeping existing customers happy, we demonstrate how the future of marketing promises exciting new innovations that can transform engagement and maximise the human experience.

The day will provide a digital technology survival guide for Marketing of the future as we discuss topics such as how we can use service design to break down business silos and build a better experience using an inside-out model.

Networking 3-min

Key facts

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ONE-DAY EVENT
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30 EXCLUSIVE PRESENTATIONS
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ROUNDTABLE SESSIONS
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CASE STUDY PRESENTATIONS
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NETWORK WITH PEERS
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1-2-1 MEETINGS

WHAT TO EXPECT

Marketing Engagement Summit: Panel Discussion
Marketing Engagement Summit: Audience
Marketing Engagement Summit: Klaviyo Networking Booth
Marketing Engagement Summit: Adobe Case Study
Marketing Engagement Summit: Networking Hall
Marketing Engagement Summit: Winnie Palmer Seismic

TOPIC STREAMS

The Future of Marketing

In such a fast-paced world, what does the future hold for marketers? Technology is certainly in the driving seat, so join this stream to discover new initiatives to accelerate future success.

The Importance of Account-Based Marketing

Account-based marketing is the hottest topic in B2B marketing as it allows you to leverage your sales and marketing process.

Benefits of a successful account-based marketing strategy include customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more.

Join this stream to learn from those at the forefront of ABM.

Transforming Lead Generation Through Customer Loyalty And Personalisation

75% of consumers agree that they are more engaged with brands who personalise messages and offers, so getting your strategies relating to this aspect right is more important than ever. Join this session to learn from those getting their personalisation strategies right, who are in turn increasing customer loyalty and beating targets when it comes to lead generation.

Digital Transformation in Marketing

The digital era is transforming the way that we work, and the marketing department can utilise this technology more than any other. We’ll be looking at the best ways to integrate new technology and digital methods into your marketing strategies.

The Multichannel Customer Journey

In this digital era, it’s more important than ever to align strategies across channels to ensure a consistent tone of voice and customer experience. In this stream, we’ll be looking at how getting your multichannel experiences right can lead to tailored, personalised offerings that attract and retain a loyal customer base.

The Importance of First-Party Data

Following the implementation of GDPR regulations and the record numbers of data breaches being reported, join this session to learn how to implement a successful first-party data strategy.

Artificial Intelligence, Iot And Robotics

We’ll be drilling down into these exciting new areas and examining how you can implement new technologies to ultimately transform customer engagement.

Analytics for Marketing

We will explore how measuring the results of your marketing efforts and using them to aid your marketing initiatives can enhance engagement and streamline activities.

Strategy & Innovation

This seminar stream will look at how, as the marketing function plays an ever increasingly important role in the CX, it’s important that the strategic and innovative functions within both departments unify in order to provide a more seamless CX.

Voice Of The Customer

Organisations who capture customer’s expectations, preferences and aversions and implement new ways of doing things based on their findings are those who are the most successful within their customer strategies. Join us to explore how you can further enhance the way you listen to customers.

Lead Generation and Pipeline Marketing

The sales and marketing departments are working in sync more than ever before, breaking down internal silos and working on moving leads through the sales funnel to achieve success. As part of this, lead generation, pipeline and account based marketing are key. Join this stream to discover how to generate relevant leads and create engaging marketing techniques to accelerate leads through the sales pipeline.

Technology in Marketing

The martech stack has never been more important as organisations transform for the future. Join this stream to discover how leading organisations are organising their tech stack to achieve success.

Jennifer Shaw-Sweet

Jennifer Shaw-Sweet

LinkedIn EMEA Lead B2B Institute
Jenny is the EMEA Lead B2B Institute. After 20 years in top 10 network agencies working across blue-chip international accounts, Jenny joined LinkedIn to work in the B2B Institute, a thinktank at LinkedIn. The B2B Institute is committed to impartial and independent thinking that gives open access to the best B2B research using data from within and outside LinkedIn Her research interests lie in business, marketing, branding, the power of creativity and ‘on the side’ - law, human rights and anthropology.
Karina Battaglia

Karina Battaglia

Microsoft Sales and Marketing Enablement Lead
Karina Battaglia leads strategic connected marketing and sales enablement initiatives at Microsoft’s Western Europe HQ. Her work seats at the intersection between marketing and sales impacting the ways of work of thousands of field sellers and marketers. With 15 years of experience in field and HQ roles along the customer journey, in marketing, sales, and customer success in Europe, the US and Latam, Karina has a track record of building high-impact initiatives that scale and last beyond her tenure. Her entrepreneurial and collaborative mindset allows her to gain support from a variety of stakeholders, build consensus and drive results. Karina is an active sponsor of Diversity and Inclusion programs and an avid learner of high-performance and high-productivity habits.
Paolo Negrini

Paolo Negrini

Adobe Head of Marketing Ops, Tech and Analytics
Paolo is the Head of Marketing Technology, Operations, and Analytics at Adobe - focused on scaling Creative Cloud and Document Cloud B2B businesses in EMEA. He's a growth marketing engineer and a business technologist with more than 10 years of marketing experience in SaaS Enterprise (e.g., Amazon and Microsoft) and Scale Up companies (e.g., Privitar). He's also 7x certified in several marketing automation and CRM platforms (e.g, Marketo and Salesforce) and he’s involved in a number of volunteering and mentorship initiatives (e.g., Digital Boost).
Jamie MacKenzie

Jamie MacKenzie

Sodexo Engage Chief Marketing Officer
Jamie is an experienced executive board member with over 20 years of marketing exposure across global brands including Toshiba, Samsung, and Sodexo. In his current role of Chief Marketing Officer at Sodexo, he is responsible for the company strategy, brand, proposition and product development, stakeholder communications and business operating model formation. Jamie is also part of Pilotlight, an award-winning social value programme, where he coaches and mentors’ charity leaders to become more efficient, effective, and sustainable. Alongside this, he lives by the seaside, and is blessed with a very supportive family who provide him with energy and happiness, for which Jamie is extremely grateful.
Simon Gaske

Simon Gaske

Ambl CMO
A customer centric and commercially orientated Chief Marketing Officer with extensive experience of working with high profile brands, SMEs and start-ups, across all formats in the hospitality and leisure sector. Offers specific expertise in enhancing customer experience to drive business growth through customer insight, trend analysis, digital first strategies and B2B & B2C relationships. Highly networked across the industry with a successful track record of developing and implementing innovative sales and marketing strategies that place the customer at the heart of every decision. A collaborative leader, passionate about investing in people with the interpersonal and communication skills to lead high performance teams and develop strong relationships with all stakeholders.
Nicole Adarme

Nicole Adarme

ConsenSys Head of Institutional Marketing
Nicole is the Marketing Lead for ConsenSys' institutional products. She leads marketing strategy, product positioning, core messaging creation, and marketing campaign management for MetaMask Institutional, Codefi Staking, and Cryptoeconomics. Prior to joining ConsenSys, Nicole completed her MBA at INSEAD, and directed regional marketing for tech startups in Southeast Asia.
Alan Davis

Alan Davis

B2B Marketing Consultant

A commercially focussed marketing professional with over 15 years of experience within the sports and leisure industry. Having held multiple B2C and B2B roles, Alan has become a specialist in connecting marketing and sales teams to strategic and revenue objectives.

Most recently Alan led the creation and delivery of the B2B global marketing strategy with specific focus in North America for Spotlight Sports Group.
Chantal Reed

Chantal Reed

TTEC Director EMEA Marketing and Market Engagement

Chantal runs EMEA Marketing for TTEC (NASDAQ:TTEC), one of the largest, global CX (customer experience) technology and services innovators for end-to-end, digital CX solutions.
A career marketer and communications specialist for thirty years Chantal has twenty years as a B2B leader driving change and growth programmes as a strategic consultant and in her in house roles as an EMEA head in Customer Experience and Digital Technologies for some of the world’s most innovative organisations.

Her areas of specialism are marketing in change, growth operating model focus and vision thought leadership as part of the latter.

James Rapinac

James Rapinac

Gallup Marketing and Communications Director
James is the communications and marketing lead for Gallup’s advice and analytics activities in EMEA. He is responsible for developing, managing and executing the firm’s communications and marketing strategy throughout the region.
Anthony Tripyear

Anthony Tripyear

StarTech.com Director, Global Sales Operations & Enablement
As Director of Global Sales Operations and Enablement, I listen to our customers and understand what their needs are, then I develop ways of adding value to them. I lead a team of senior Sales and Marketing leaders based all over the world. I love the technology industry – it is as exciting today as it was when I started my career over 20 years ago.
Malkit Kaur

Malkit Kaur

Quadient Director of Demand Generation

Data-driven marketer with 12 years’ experience in marketing, particularly demand generation in the tech space. Loves the creativity aspect of marketing and obsessed with metrics and her gin collection! 

Marina Snegirjova

Marina Snegirjova

Zendesk Director, EMEA Marketing & Lifecycle Programs
Marina Snegirjova joined Zendesk in 2019 to lead partner and channel marketing in EMEA, but eventually took a broader role of campaign and program management across EMEA Marketing teams. With more than 10 years of experience from FMCG and SaaS industries and international brands like Henkel and Google, Marina’s core passion is building marketing programs and processes across teams for scale and impact.
Jennifer Gibson

Jennifer Gibson

EthosEnergy Marketing & Communications Director
A marketing and communications professional with over 14 years' experience. Leading Marketing and Communications for the East Hemisphere at EthosEnergy; focused on delivering marketing strategies that are customer-centric, add value and drive results.
Lily Christensen

Lily Christensen

FullStory Sales Enablement Lead - EMEA
Spreading the word about products I'm passionate about and working for companies that value their people and growth. Previously Partnerships Director at what3words and opened multiple offices, built teams and new business with Usabilla in London, NYC and Amsterdam. Now helping people sell authentically and find customer fit with FullStory as well as a Pitch Coach and sales team builder.
Phil Hobden

Phil Hobden

Wolters Kluwer Head of Sales
With a background over 15 years in financial services & the Fintech accountancy sectors, Phil has worked for some of the largest and most innovative businesses in these industries, including Intuit, Natwest Banking Group, HSBC and now Wolters Kluwer. 

Phil is a contributor for Elite Business Magazine online, a serial podcast host, judge for UK Business Tech awards 2021/22 & the Global Tech awards 2022 , a public speaker (having spoken at Elite Business Live x3, Accountex x3, QuickBooks Get Connected and more) and guested on numerous industry podcasts and webinars including with industry bodies such as the ACCA. 

During his previous role at funding platform Capitalise as their Head of Customer Education he worked with over 1700 accountants, from Top 25 through to leading niche and boutique firms across the UK and South Africa, to help them implement funding as a service within their firms.
Atossa Vaziri

Atossa Vaziri

Spendesk Director Revenue Enablement
With 15+ years in digital and tech, I am fast on my feet with real-time problem solving abilities. I focus on market trends to develop business plans to adapt to them or come out ahead of trends. It's not about the title for me but about the team, the leadership and the energy to disrupt a global market. I've spent a career in front line ad tech sales disrupting digital media three times : programmatic display, video and advanced TV.
Victoria McLeod-Scott

Victoria McLeod-Scott

Citi Global Head of Sales Enablement, Securities Services
Solution and results driven with strong communication and inter-personal skills that are deployed daily at all levels to engender collaboration and innovation. An experienced team builder and manager who actively fosters an open and collaborative environment, encouraging initiative taking.
Caroline Rutter

Caroline Rutter

Compass Group Head of Map 1 Development

Caroline started her career 4 years ago at Compass Group UK&I as Strategic Partner within the B&I sector, obtaining 100% retention rate in 2021 and more recently retaining a £9m UK Auditing firm.

Caroline has since been promoted to Head of People Development across Compass UK&I where she uses her talent to coach and develop our people. Her mission is to create an environment where people want to develop both individually and as a team through Continuous Development Programmes, which includes continuous testing of capabilities, to reach maximum performance. 

As part of this role, Caroline heads up NextGen, which is Compass’s one-year accelerated-learning programme for sales professionals. This evidence-based programme harnesses individuals’ energy and creative abilities and leads them along a proven, ethical path to success.

Caroline was selected to be a part of this years’ Global Female Leader Programme, which is a comprehensive cross-industry programme designed to provide a series of experiences and learning opportunities to support the career progression for high potential female leaders. Caroline will be using this programme to share best practice within Compass and support not only her own career progression but of others too.

Caroline is a member of the Institute of Sales Professionals.

Bana Kawar

Bana Kawar

Amazon Web Services Sr. Sales Enablement Programme Lead

Bana Kawar puts her passion for data and strategy into practice at Amazon Web Services and runs Enablement for the UK Public Sector. She advises sales leaders how to transform their sales missions and delight their customers. Aligned with her mission to empower people to thrive in an inclusive, diverse and equitable environment she co-founded the EMEA Inclusion, Diversity and Equity chapter reaching 1,400+ Amazonian ambassadors across 35+ countries on top of her day job. She is passionate about hiring the next bench of talent globally and is an Amazon Bar Raiser. Outside work she volunteers at The Prince Trust’s foundation to support the next generation of leaders.

Viktorija Hartwell

Viktorija Hartwell

SourceWhale Head of Revenue Enablement
Viktorija started her career in direct sales roles, combining her teaching degree and love of developing and supporting people as well as businesses she has chosen the sales enablement path, which eventually evolved into Revenue Enablement. Strong advocate for clear communication and collaboration, Viktorija enjoys building an efficient enablement function from the ground up to drive scalable and repeatable performance across all revenue-generating teams.
Julian Taylor

Julian Taylor

Evotix Head of Enablement

Julian is an experienced trainer and coach with a focus on business to business sales.

He has a mix of experience, working for Huthwaite International (SPIN) as a global training consultant and as a in house trainer / coach for companies including ARCO and Evotix.

He is passionate about people and regardless of the size of the business recognising that developing your people is the road to retention and business success. With many years working in training he has made the mistakes and understands how to stop the cycle of delivering training that doesn’t deliver tangible outcomes.

He heads up Sales Enablement within Evotix who supply a SaaS Health and Safety Solution. The business has delivered 40% growth for the last five years and expanded into new global territories. It has been a journey of ongoing change to develop as a team to adapt and change operationally as the business has grown and scaled.
Catherine Alexander

Catherine Alexander

Corporate Visions VP, Training Services
Catherine has over 15 years’ experience as both a leader and individual contributor of account management and customer success teams. Her experience spans European and US markets and multiple industries including professional services and manufacturing. Most recently she has used her experience to help others develop their careers. For the past 7 years she has taught business psychology and neuroscience to over 20,000 professionals on 5 continents–helping each of them reach their full potential as people and sales leaders. Today, she combines this knowledge and experience to head Corporate Visions’ training team. In that role, Catherine leads an expanding team of global consultants as they coach clients to find and tell their best story.
Natasha Evans

Natasha Evans

Salesloft Director of Customer Success, EMEA

Natasha leads Salesloft's Global Enterprise Customer Success business at Salesloft, the provider of the world's leading sales engagement platform, which enables organisations to deliver better buyer experiences and generate more revenue. Prior to this, Natasha spent the last seven years consulting and enabling sales people to use technology to improve conversions and increase revenue

Ridgy Lemarier

Ridgy Lemarier

Clickup Regional Director Field Marketing, EMEA
Ridgy Lemarier leads EMEA field marketing at ClickUp, the all-in-one productivity platform. Previous to ClickUp, he helped build the regional marketing function at Segment (now part of Twilio) and lead field marketing for UK&I and Southern Europe at AppDynamics (now part of Cisco). Ridgy is committed to helping others develop in their own careers by sharing his experience, challenging them, and giving them the opportunity to shine. In 2019, he was nominated for the top 30 under 30 marketers by B2B Marketing
Alex Vincent

Alex Vincent

Mindtickle Sale Enablement Specialist
Alex has spent the past 11+ years at hyper-growth tech and SaaS organisations. Alex is passionate about the profession of Sales Enablement, and focused on self development and constant improvement. of sales teams. He is currently leading Enterprise growth in EMEA at Mindtickle, the world’s leading sales and revenue enablement platform.
Ingrid Addo

Ingrid Addo

Momentive Senior Customer Success Manager
Ingrid Addo is an experienced Senior Customer Success Manager with an established history in the digital sector. Skilled in developing Voice of Customer programs and the experiential aspect of CX Strategy, Planning and Analytics.
Elin Hammenfors

Elin Hammenfors

Outreach Senior Manager, Revenue Enablement
A strategic, creative and results-oriented sales leader for the high growth SaaS Sales Execution company Outreach. By showing passion, drive and strong communication and networking skills I have managed to quickly progress in the sales profession. I am currently leading our EMEA Revenue Enablement engine, focussing on sales acceleration and growth. 
Winnie Palmer

Winnie Palmer

Seismic Head of Marketing, EMEA
Winnie Palmer is the EMEA Head of Marketing at Seismic, the number 1 global sales enablement leader. An innovator and strategic marketer known for achieving exceptional business results, Winnie has led and transformed go-to-market functions across a number of the industry’s most prominent technology brands. She is also a Board member at a UK regulator that governs the Phone-paid services market, straddling the telecommunication and payment industries.
TJ Adams

TJ Adams

Account Executive Klaviyo

TJ has worked in the marketing automation industry for over 12 years across multiple technologies. Within this period, he's seen the MarTech space change, big names disappear, others remain standing, and hundreds (if not thousands) of faces join the party. TJ now works at Klaviyo as a sales consultant, helping some of the world's biggest brands make better use of their customer data in their ecommerce marketing.

09:00-09:10 Event Welcome
Our Event Host Raoul Monks will kick-start a day jam-packed with learning insights from world-class brands
Speaker:

Raoul Monks
Raoul Monks
Flume
Founder and CEO
Raoul is the Founder and CEO of Flume Sales Training and a global thought leader on B2B sales. He cuts through the noise surrounding sales and simplifies complex research into actionable insights that are 100% focussed on driving revenue.
09:10-09:35 Microsoft Keynote: Transforming Sales Habits, Lessons Learnt

At Microsoft, B2B Sellers interact with hundreds of software buyers each year. Customers’ expectations are increasingly high, and it is not always easy to assess their needs, especially as the number of decision makers and buyer influencers increases.

To help our sellers best use their time and efforts, we need to enable them to embrace new ways of selling. We need to help them change the ways that served them well in the past, and adapt to new habits that, for example, leverage marketing engines to identify future opportunities.

Changing work habits requires more than asking people to attend long training sessions. It requires proper change management strategies that will generate a true desire to change.

In this session, we will review our lessons learnt in the journey of transforming the habits of our sales organization.

Speaker:

Karina Battaglia
Karina Battaglia
Microsoft
Sales and Marketing Enablement Lead
Karina Battaglia leads strategic connected marketing and sales enablement initiatives at Microsoft’s Western Europe HQ. Her work seats at the intersection between marketing and sales impacting the ways of work of thousands of field sellers and marketers. With 15 years of experience in field and HQ roles along the customer journey, in marketing, sales, and customer success in Europe, the US and Latam, Karina has a track record of building high-impact initiatives that scale and last beyond her tenure. Her entrepreneurial and collaborative mindset allows her to gain support from a variety of stakeholders, build consensus and drive results. Karina is an active sponsor of Diversity and Inclusion programs and an avid learner of high-performance and high-productivity habits.
09:35-10:00 Adapting for Economic Uncertainty: A B2B Leaders Guide

In today’s economy, revenue organisations must become more efficient and productive to meet their targets with fewer resources. Yet Forrester reports that sales reps spend 77% of their time on non-core selling activities, and sales managers only spend 14% of their time on coaching. These are the types of inefficiencies revenue leaders can control and remediate. Join Outreach's Elin Hammenfors to discover how EMEA-based go-to-market leaders are adapting and transforming their selling organisations to thrive through adversity, both today and as they look to the future.

Speaker:

Elin Hammenfors
Elin Hammenfors
Outreach
Senior Manager, Revenue Enablement
A strategic, creative and results-oriented sales leader for the high growth SaaS Sales Execution company Outreach. By showing passion, drive and strong communication and networking skills I have managed to quickly progress in the sales profession. I am currently leading our EMEA Revenue Enablement engine, focussing on sales acceleration and growth. 
10:00-10:25 LinkedIn Opening Keynote: All-Weather Marketing

Jenny will be talking about All Weather Marketing: Making good decisions in uncertain economic times isn’t easy. Smart decisions are helped by strong category, customer and economic orientation, studying good data over long periods and investing in the strategies that have worked for businesses that build resilience and focus for growth.

Speaker:

Jennifer Shaw-Sweet
Jennifer Shaw-Sweet
LinkedIn
EMEA Lead B2B Institute
Jenny is the EMEA Lead B2B Institute. After 20 years in top 10 network agencies working across blue-chip international accounts, Jenny joined LinkedIn to work in the B2B Institute, a thinktank at LinkedIn. The B2B Institute is committed to impartial and independent thinking that gives open access to the best B2B research using data from within and outside LinkedIn Her research interests lie in business, marketing, branding, the power of creativity and ‘on the side’ - law, human rights and anthropology.
10:25-10:55 Coffee & Networking
Take 30 minutes to grab a coffee (and maybe a sweet treat!), meet our sponsors and connect with peers facing similar challenges to yourself.
Stream: Digital Transformation

The digital era is transforming the way that we work, and the marketing department can utilise this technology more than any other. We’ll be looking at the best ways to integrate new technology and digital methods into your marketing strategies.

11:00-11:20 Strategy Marketing In Change and Growth – Data, Stakeholder and Sales leader Alignment: A Fireside Chat with Chantal Reed, VP EMEA Head of Marketing and Market Engagement at TTEC
Speaker:

Chantal Reed
Chantal Reed
TTEC
Director EMEA Marketing and Market Engagement

Chantal runs EMEA Marketing for TTEC (NASDAQ:TTEC), one of the largest, global CX (customer experience) technology and services innovators for end-to-end, digital CX solutions.
A career marketer and communications specialist for thirty years Chantal has twenty years as a B2B leader driving change and growth programmes as a strategic consultant and in her in house roles as an EMEA head in Customer Experience and Digital Technologies for some of the world’s most innovative organisations.

Her areas of specialism are marketing in change, growth operating model focus and vision thought leadership as part of the latter.

11:20-11:40 Listening to Your Digital Channel & Improving Your CX Program
Plugging into your digital channel via GetFeedback to gain insights into things you knew, things you suspected, and things you didn’t know.
Speaker:

Ingrid Addo
Ingrid Addo
Momentive
Senior Customer Success Manager
Ingrid Addo is an experienced Senior Customer Success Manager with an established history in the digital sector. Skilled in developing Voice of Customer programs and the experiential aspect of CX Strategy, Planning and Analytics.
11:40-12:00 Ambl Case Study: Technology in Hospitality
In a world of technology conveniences for consumers, how do you inspire a population of hospitality teams to engage and use your platform when their priorities may not align.

The hospitality industry has faced several challenges across the last few years, from immediate closure during the pandemic, to opening their businesses with mandatory booking policies which has changed customer behaviour for ever. Quick implementation of pay at table solutions, APPs and booking platforms that have all reduced in need as we arrived back at normal living post COVID restrictions. In more recent times; team shortages, cost of living crisis and of course inflation.

While our business is a tech start-up, without the buy-in and engagement from the frontline teams in hospitality, we are dead in the water. 

How are we overcoming this challenge?
Speaker:

Simon Gaske
Simon Gaske
Ambl
CMO
A customer centric and commercially orientated Chief Marketing Officer with extensive experience of working with high profile brands, SMEs and start-ups, across all formats in the hospitality and leisure sector. Offers specific expertise in enhancing customer experience to drive business growth through customer insight, trend analysis, digital first strategies and B2B & B2C relationships. Highly networked across the industry with a successful track record of developing and implementing innovative sales and marketing strategies that place the customer at the heart of every decision. A collaborative leader, passionate about investing in people with the interpersonal and communication skills to lead high performance teams and develop strong relationships with all stakeholders.
12:00-12:20 Breaking Down Silos: How to Centralise Work for Better Team Collaboration and Productivity

When it comes to engaging with your customers, there's a new channel or tool emerging every single day. This has resulted in an average of over 90+ apps in your marketing team’s tech stack. How do we continue to increase productivity, and collaboration, while delivering a better customer experience with so much app sprawl?  

In this session, Ridgy Lemarier, Head of EMEA Field Marketing at ClickUp, will share the top 5 productivity tips to manage a complex and siloed Marketing tech stack in one of the most collaborative functions in the business — Marketing. 

Join this session to discover:
•        The consequences on a fast-growing environment 
•        The importance of having the right tools
•        Why consolidation will increase productivity, efficiency, and collaboration

Speaker:

Ridgy Lemarier
Ridgy Lemarier
Clickup
Regional Director Field Marketing, EMEA
Ridgy Lemarier leads EMEA field marketing at ClickUp, the all-in-one productivity platform. Previous to ClickUp, he helped build the regional marketing function at Segment (now part of Twilio) and lead field marketing for UK&I and Southern Europe at AppDynamics (now part of Cisco). Ridgy is committed to helping others develop in their own careers by sharing his experience, challenging them, and giving them the opportunity to shine. In 2019, he was nominated for the top 30 under 30 marketers by B2B Marketing
12:20-12:40 Quadient Case Study: Painters & Plumbers in the world of Demand Generation
In the old world, they’d call us the crayons department. The team that created product brochures and rocked up to industry events.

B2B marketing has evolved and modernised as buyers are consumed with content, information, and options – and its all about presenting the right message to the right buyer at the right time. It takes creativity (think painters, colours, canvas…) and orchestration (think plumbers, pipes, tools...) to craft an end-to-end multichannel journey.

In this session, we will look at the value and importance of people, processes, and technology to drive a data-driven modern marketing organisation
Speaker:

Malkit Kaur
Malkit Kaur
Quadient
Director of Demand Generation

Data-driven marketer with 12 years’ experience in marketing, particularly demand generation in the tech space. Loves the creativity aspect of marketing and obsessed with metrics and her gin collection! 

12:40-13:00 RevOps, Analytics and Technology in Marketing: A Fireside Chat with Paolo Negrini, Head of Marketing Ops, Tech and Analytics at Adobe

Join this exclusive interview to learn:

  • Turning marketing operations into revenue operations
  • How to successfully align your sales and marketing teams
  • How to utilise lead scoring/routing in marketing
  • The importance of data and analytics in understanding the buyer and their journey
  • The role of technology in marketing
  • How marketing teams can scale successfully
Speaker:

Paolo Negrini
Paolo Negrini
Adobe
Head of Marketing Ops, Tech and Analytics
Paolo is the Head of Marketing Technology, Operations, and Analytics at Adobe - focused on scaling Creative Cloud and Document Cloud B2B businesses in EMEA. He's a growth marketing engineer and a business technologist with more than 10 years of marketing experience in SaaS Enterprise (e.g., Amazon and Microsoft) and Scale Up companies (e.g., Privitar). He's also 7x certified in several marketing automation and CRM platforms (e.g, Marketo and Salesforce) and he’s involved in a number of volunteering and mentorship initiatives (e.g., Digital Boost).
13:00-14:00 Lunch & Networking
Head into the Expo Hall to recharge over a hot meal (included in your ticket) and catch up with those you haven't met yet.
STREAM: Strategy & Innovation
This seminar stream will look at how, as the marketing function plays an ever increasingly important role in the CX, it’s important that the strategic and innovative functions within both departments unify in order to provide a more seamless CX.
14:00-14:20 ConsenSys Case Study: Navigating New Frontiers: Institutional Web3 Marketing

Today, I’m going to talk to you about marketing in an ecosystem that did not exist 13 years ago… Marketing to an audience that—only 5 years ago—was convinced that crypto was only useful for nefarious actors on the dark web.

Today I’m going to walk you through how we went from this point—to bridging over 1800 organizations into Web3.

Speaker:

Nicole Adarme
Nicole Adarme
ConsenSys
Head of Institutional Marketing
Nicole is the Marketing Lead for ConsenSys' institutional products. She leads marketing strategy, product positioning, core messaging creation, and marketing campaign management for MetaMask Institutional, Codefi Staking, and Cryptoeconomics. Prior to joining ConsenSys, Nicole completed her MBA at INSEAD, and directed regional marketing for tech startups in Southeast Asia.
14:20-14:40 Sodexo Engage Case Study: Leading Through Uncertainty – A Sodexo Story

The story of this presentation is based on the Sodexo engage – marketing team of the year – award entry, which is centred around marketing leading the company strategy and core initiatives through a period of macro uncertainty. Using 3 case study reference points, this keynote explores: 

-        Mindset of a marketing team that leads through uncertainty
-        Marketing Strategic Impact 1: Public Sector (Free school meals and Covid tests)
-        Marketing Strategic Impact 2: Private Sector (Cost of Living and Cashback)
-        Marketing Strategic Impact 3: Internal Engagement (company communication and engagement)

Key Takeaways (common themes across all 3 examples): 
-        Story tell with impact / Lead with the Business / Stand with your people

Speaker:

Jamie MacKenzie
Jamie MacKenzie