Marketing Conference - Marketing Engagement Summit

The Brewery, London – Wednesday 6th December, 2023

The future of marketing will be more automated, predictive and AI driven

600+ ATTENDEES

30+ PRESENTATIONS

ONE-DAY EVENT

ROUNDTABLE SESSIONS

JOIN US ON OUR JOURNEY TO EXCELLENCE

Every interaction that a customer has with a company, be it online or offline, changes their impression of that brand. For this reason, there has never been a more important time for the marketing function to ensure a great experience through each and every touchpoint. From creating awareness to driving conversions and keeping existing customers happy, we demonstrate how the future of marketing promises exciting new innovations that can transform engagement and maximise the human experience.

The day will provide a digital technology survival guide for Marketing of the future as we discuss topics such as how we can use service design to break down business silos and build a better experience using an inside-out model.

Key facts

ONE-DAY EVENT

30 EXCLUSIVE PRESENTATIONS

ROUNDTABLE SESSIONS

CASE STUDY PRESENTATIONS

600+ ATTENDEES

1-2-1 MEETINGS

WHAT TO EXPECT

Marketing Engagement Summit: Panel Discussion

Marketing Engagement Summit: Adobe Case Study

Marketing Engagement Summit: Winnie Palmer Seismic

Marketing Engagement Summit: Klaviyo Networking Booth

The Future of Marketing

In such a fast-paced world, what does the future hold for marketers? Technology is certainly in the driving seat, so join this stream to discover new initiatives to accelerate future success.

The Importance of Account-Based Marketing

Account-based marketing is the hottest topic in B2B marketing as it allows you to leverage your sales and marketing process.

Benefits of a successful account-based marketing strategy include customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more.

Join this stream to learn from those at the forefront of ABM.

Transforming Lead Generation Through Customer Loyalty And Personalisation

75% of consumers agree that they are more engaged with brands who personalise messages and offers, so getting your strategies relating to this aspect right is more important than ever. Join this session to learn from those getting their personalisation strategies right, who are in turn increasing customer loyalty and beating targets when it comes to lead generation.

Digital Transformation in Marketing

The digital era is transforming the way that we work, and the marketing department can utilise this technology more than any other. We’ll be looking at the best ways to integrate new technology and digital methods into your marketing strategies.

The Multichannel Customer Journey

In this digital era, it’s more important than ever to align strategies across channels to ensure a consistent tone of voice and customer experience. In this stream, we’ll be looking at how getting your multichannel experiences right can lead to tailored, personalised offerings that attract and retain a loyal customer base.

The Importance of First-Party Data

Following the implementation of GDPR regulations and the record numbers of data breaches being reported, join this session to learn how to implement a successful first-party data strategy.

Artificial Intelligence, Iot And Robotics

We’ll be drilling down into these exciting new areas and examining how you can implement new technologies to ultimately transform customer engagement.

Analytics for Marketing

We will explore how measuring the results of your marketing efforts and using them to aid your marketing initiatives can enhance engagement and streamline activities.

Strategy & Innovation

This seminar stream will look at how, as the marketing function plays an ever increasingly important role in the CX, it’s important that the strategic and innovative functions within both departments unify in order to provide a more seamless CX.

Voice Of The Customer

Organisations who capture customer’s expectations, preferences and aversions and implement new ways of doing things based on their findings are those who are the most successful within their customer strategies. Join us to explore how you can further enhance the way you listen to customers.

Lead Generation and Pipeline Marketing

The sales and marketing departments are working in sync more than ever before, breaking down internal silos and working on moving leads through the sales funnel to achieve success. As part of this, lead generation, pipeline and account based marketing are key. Join this stream to discover how to generate relevant leads and create engaging marketing techniques to accelerate leads through the sales pipeline.

Technology in Marketing

The martech stack has never been more important as organisations transform for the future. Join this stream to discover how leading organisations are organising their tech stack to achieve success.

Liam Chivers

OP Media Managing Director & Founder

One of the first entrepreneurs to truly recognise the commercial power of digital creators, Liam Chivers founded OP in 2012 after a successful decade as Sales Director at Bertelsmann. Liam manages some of the biggest influencer names in the world, responsible for billions of video views and millions of social media followers. He has assisted YouTubers to become global super-stars and influencers. Liam creates and manages talent business opportunities and career development. From educating brands on best practices and delivering several thousand global campaigns, to bespoke influencer projects such as monetising record-breaking online events (e.g. KSI vs Logan Paul), best-selling books, chart topping music, sell out tours to an International Emmy nominated TV show, Liam is at the forefront of today’s ‘modern day mainstream’ world. Liam is a popular public speaker and commentator, in demand on a range of platforms for his in-sights and experience, including the BBC documentary “Celebrity: A 21st Century Story”. He is a Keynote Speaker on Marketing, Entrepreneurship, Social Media and Gaming.

Jennifer Shaw-Sweet

LinkedIn EMEA Lead B2B Institute

Jenny is the EMEA Lead B2B Institute. After 20 years in top 10 network agencies working across blue-chip international accounts, Jenny joined LinkedIn to work in the B2B Institute, a thinktank at LinkedIn. The B2B Institute is committed to impartial and independent thinking that gives open access to the best B2B research using data from within and outside LinkedIn Her research interests lie in business, marketing, branding, the power of creativity and ‘on the side’ - law, human rights and anthropology.

Louis Ross

American Express Director - UK Marketing

With experience across Marketing, Sales, Consultancy and Partnerships, Louis is an accomplished Senior Leader who has worked at American Express for 10 years. Since 2018 he has worked in American Express’ Merchant division, supporting large and small businesses by driving incremental value through Marketing. In 2019, his team’s work on Amex Offers – a Card-linked offer program for Amex Cardmembers – was voted “Best Loyalty Programme of the Year” at the prestigious Card and Payments Awards.

Edurne Rodríguez

Spotify Head of Sales Training & Enablement, EMEA

A distinguished Senior Leader in Revenue Enablement, Edurne stands out with a legacy of elevating businesses in the UK and European Markets. With over 15 years of experience, Edurne's expertise goes beyond traditional enablement, delving deep into cross-functional collaboration and strategic program design. This holistic approach has not only amplified revenue growth but also strengthened the very core of the businesses they've worked with.

Edurne's strength lies in their ability to envision and execute innovative solutions, always with an eye for detail. This meticulousness ensures that business operations are optimised for maximum profitability. Their cross-functional prowess is evident in their capacity to unite diverse teams, fostering a synergy that drives results. Beyond mere enablement, Edurne has showcased an adeptness in change management, aligning with corporate visions and responding proactively to market shifts.

Jennifer Smith

Sage Senior Director Global Marketing Technology & Demand Operations

Jennifer Smith is a Senior Director at Sage Group, where she leads Marketing Technology & Operations globally. Jennifer has been a leader in the field of marketing and sales technology for over 20 years, working at global companies such as Macmillan and MasterCard. Her career has focused on supporting businesses in their use of technology to drive consumer engagement, satisfaction, and loyalty. Jennifer enjoys leading teams through challenges and transformation in the digital age—working collaboratively as “we solve better together than as individuals”.

In addition to her passion for technology, Jennifer is a dedicated Trustee for a London-based charity founded in 1972 called People in Harmony. The charity supports people, families and couples of mixed-race heritage in the UK through four pillars: Educate, Celebrate, Stimulate, and Support.

Harjeet Singh

Finastra Sr Director Marketing and Demand Generation Operations

Harjeet is a marketer with a technical and business background. He is data-driven and has working experience in the financial software (Fintech), Telecom and Technology verticals. Harjeet currently works as Sr Director looking after global Marketing and Demand Gen Operations. The scope includes the Martech Stack, Strategic change projects, data, reporting and Marketing best practices.

Over his career, Harjeet has worked in various global leadership roles covering B2B End2End Marketing functions like Field, ABM / Operations / Digital / Strategy & Planning across various Go to Market channels. He has also supported C-level executives and the Board on strategic projects, corporate and marketing strategy, and brand development.

Gillian Fitzgerald

EY Director, Brand & Integrated Go to Market, EMEIA

Gillian is a highly accomplished professional with an impressive 31-year career in media and marketing, holding key directorial roles along the way. Currently serving as the Director of Brand & Integrated Go-to-Market at EY for the past three years, she has made substantial contributions to the company's strategic initiatives and brand positioning. With seven years of dedicated service to EY, Gillian's extensive knowledge and wealth of experience in the field continue to be invaluable assets, shaping her reputation as an expert in brand strategy and integrated marketing.

Joanna Edwards

Financial Times Marketing & Communications Director, FT Specialist Europe

Jo Edwards joined the Financial Times (FT) in 2012 and is currently the Marketing and Communications Director for FT Specialist, the FT's specialist division. Jo oversees a team of 15 marketeers who drive marketing efforts across the portfolio. Her remit includes generating marketing strategies to drive subscription revenues and support advertising products as well as internal and external communications planning around product launches and acquisitions.

Jo graduated with a BA (Hons) History and Sociology from the University of Warwick and has since completed a Professional Diploma in Marketing and Chartered Postgraduate Diploma in Marketing, both awarded by the Chartered Institute of Marketing. She's also passed the Squared Online digital marketing course accredited by Google, and the ADBL Executive Diploma in Digital Business, both with distinction.

Lynzi Ashworth

Aon Marketing Director

Lynzi is a marketing leader who loves is fascinated by people and technology. Lynzi leads by fostering a culture of data lead decision making overlaid with marketing magic - driving commercial growth by connecting businesses and clients through storytelling and immersive experiences. Lynzi is currently leading a global digital marketing transformation program to support the continual growth of £11bn professional services organisation, as it merges with a similar sized organisation.

David Keene

Wipro Chief Marketing Officer, Europe

David is a marketing leader with a deep passion for technology and innovation. He is the Chief Marketing Officer at Wipro Europe, where he leads marketing strategy and operations across industries and geographies. Beginning his career as an apprentice developer, he progressed to marketing leadership roles through technology industry experience in consulting, product management, and product marketing. David is now recognised for his full-stack marketing leadership capabilities in fast-growth environments. He combines deep technical product knowledge with an agile approach to brand, communications, and demand generation strategies.

At his core he is adept at building teams that craft and implement powerful marketing strategies that drive rapid business growth and flex with changing market trends and technology developments.

His track record of leading marketing impact at companies like Google, Salesforce, SAP, and Oracle, is complemented with significant achievements in the entrepreneurial startup world, particularly with AI and Fintech. His extensive experience makes him a key figure in technology marketing, offering valuable insights to both established and emerging companies.

Kate Cash

Gamma Head of Sales and Buyer Enablement- Direct

Kate is a seasoned professional with a remarkable track record of 20 years in the tech and telecommunications industry, where she has consistently demonstrated her prowess in marketing. For the past six years, she has been a valuable member of the Gamma team, where she has led the sales and buyer enablement efforts for the past two years. Kate's wealth of experience and dedication have been instrumental in shaping the company's success and solidifying her reputation as a marketing expert in her field.

Becci O'Shea

Marcura Group Head of Sales Enablement

Becci O’Shea is a dynamic and accomplished professional, currently serving as the Group Head of Sales Enablement at Marcura, a globally recognised leader in maritime solutions. With a career spanning over a decade, Becci's journey is a testament to her unwavering commitment to excellence in the B2B SaaS technology industry. Becci's career began in the trenches as a Sales Development Representative (SDR), where she honed her skills in prospecting, relationship building and identifying opportunities for net-new revenue. Following this she stepped into an Account Management role and supported the channel function. Her career trajectory then reached new heights when she transitioned to the role of an Enterprise Account Executive (EAE), where she consistently exceeded targets and played a pivotal role in securing high-profile deals. Today, Becci leverages her rich experience as an SDR, Account Manager, and Enterprise AE to empower her team with the knowledge, tools, and strategies needed to excel. Her leadership is defined by a commitment to continuous learning, innovation, and a deep understanding of what true enablement means.

Andrew Field

3E Head of Commercial Enablement

Andrew is VP of Commercial Enablement at 3E, overseeing global enablement with remit to mature and optimize core business capability in Sales, GTM and Customer Experience. Andrew leads the alignment and adoption of 3E’s commercial philosophy across the business, driving change to deliver enhanced value for stakeholders and customers.

Prior to 3E, Andrew has held leadership positions across sales, revenue, strategy, operations, and training at companies including S&P Global Market Intelligence and SBR Consulting.

His passion is people and how mindset, behaviour, and enablement drive business performance.

Neeta Darragh

VMware Director of Portfolio Enablement - Intrinsic Security

An internationally experienced sales enablement leader with broad experience in IT, Sales Operations and Sales Enablement, she thrives on bringing people together to drive for business results, making the complex simple and converting vision to strategy and plan.

Neeta is passionate about people, in particular growing people, and continuously finds innovative ways to build enablement programs.

Stephen Pegler

Thomas International Head of Sales Enablement

Performance and development is Stephen's passion, getting the best out of himself and others. Stephen strives for excellence and thrives in fast paced environments that encourage autonomy, creativity and focus on results. Stephan has 20 years experience building talent development and enablement programs, teams and functions with a reputation for innovative and pragmatic solutions.

Caroline Debenham

Cushman & Wakefield Head of Sales Enablement, EMEA

Caroline currently leads the Sales Enablement team within the EMEA region of Cushman & Wakefield, focusing on the entire client journey through the sales process. This includes; targeting strategies, client management, training and pitching. Caroline leads a team of over 30 people across the region, and is looking to ensure that we are providing clients with the solutions they need rather than selling them isolated services. Using data and AI is also a fundamental part of adapting to the changing world of real estate, using it to help clients navigate changes in their markets.

Caroline’s team works hand in glove with the business to understand the changing needs of clients, finding new ways to drive and support a sales culture, while trying not to “sell”.
Caroline has 20 years of experience working in the professional services sales and business development world, starting her career at PwC, then working at Linklaters and the last seven years have been with Cushman & Wakefield.

Phil Hobden

Know it Head of Growth & Strategy

Phil has spent over 15 years in financial services & the Fintech accountancy sectors, working for some of the most innovative businesses in these industries, including Intuit, Natwest Banking Group and Wolters Kluwer. Phil is now the Head of Strategy & Growth for credit management fintech platform Know-It. Know-it is a platform that enables a business to effectively manage all their credit processes, to mitigate risk and to get a better understanding of their customers.

Phil is a business and strategy contributor for Elite Business Magazine online, a featured writer for Engage Sales, a serial podcast host including his latest project ‘The Story of’, judge for UK Business Tech awards & the Global Tech awards across 2021 to now , a public speaker (having spoken at Elite Business Live x3, Accountex x3, Accountex North, QuickBooks Get Connected, Customer Engagement Transformation Conference and more) and has guested on numerous industry podcasts and industry webinars including with the ACCA, Accounting Influencers, Humanise The Numbers, Advance Track and others.

Phil has worked with partners, practice owners, accountants and bookkeepers in the UK, South Africa and beyond, from Top 5 through to leading niche and boutique firms, helping them implement new technology, change processes and launch new service lines to better support their own practices and as well as their SMB clients.

For me of Phil connect with him on Linkedin here: www.linkedin.com/in/philhobden/
For more on Know-It visit: www.know-it.co.uk

Wensy Antoli

Linkedin Senior Creative Strategist

I endeavour to surface and tell inspiring stories in all the ways they’re told – through words, pictures, moving image, experiences and everything in-between. I am passionate about visual content and its power to drive emotional impact and action. At LinkedIn, I help brands and agencies unlock the creative potential of the platform, via creative exploration, ideation and collaboration.

Alistair Wheate

Brandwatch Principal Solution Strategist and Innovation Lead

Alistair is Brandwatch's lead Strategist for EMEA and APAC working with clients across all sectors to develop social media listening strategies for consumer insights, risk monitoring, communications planning & evaluation, marketing campaigns, product development and more. Alistair has been working in digital insights for over 15 years and has extensive experience with B2C, B2B, not-for-profit and public sector clients in Europe, North America, Middle East and Asia.

Neill Brookman

MetaRouter GM & VP, EMEA

Neill is a highly accomplished leader with over two decades of experience in pre and post sales within the technology industry. Currently serving as the GM & VP, EMEA at MetaRouter, he plays a pivotal role in driving the region's operations to new heights.

Prior to his role at MetaRouter, Neill spearheaded the EMEA team at Treasure Data, helping many companies build the right architecture for their first party data strategies. Through his experience at Gigya, Auth0 and Janrain, he has been at the heart of identity management challenges. Throughout his career in martech, Neill has developed a well rounded understanding of brands digital needs as well as the technological market shifts at play.

Roxanne Lewington

Canto Growth Marketing Manager EMEA & APAC

Roxanne is the Growth Marketing Manager for the EMEA and APAC regions at Canto, a leader in digital asset management. During her career she has worked across multiple marketing disciplines in growing B2B organisations, developing a breadth of experience in demand generation, strategy, digital marketing, events and content.

Roxanne is passionate about using her marketing skills to promote products and services that better the lives of those who use them. She particularly enjoys working on projects with customers and hearing how Canto has allowed them to take control of their digital content libraries, reimagine their workflows, and get more out of their digital brand assets.

Cat Anderson

Sprout Social Head of International Marketing

A self confessed marketing nerd, she’s passionate about bringing innovation, personality and creativity back into the world of B2B marketing. She is also the host and creator of podcast, "Social Creatures".

An advocate for sharing sincere experiences and how it can drive results for brands, Cat Anderson is a brilliant speaker and inspiration within the social media industry. She is now leading the international marketing operations at social media marketing and monitoring platform Sprout Social. With a passion for innovation and creating authentic digital experiences, she revitalises marketing with personality and creativity. A self confessed marketing nerd, she’s passionate about bringing innovation, personality and creativity back into B2B marketing. She is also the host and creator of the podcast, “Social Creatures”.

Shantanu Shekhar

Gong Senior Director of GTM Operations

Shantanu Shekhar leads go-to-market strategy, process excellence and cross-functional alignment for their international markets. He also leads Gong's account management team in EMEA, which is focused on driving value for their existing customers in the region. Prior to Gong, Shantanu has held key revenue operations / GTM leadership positions at LinkedIn and Nitro, and is a former management consultant from Bain & Co.

Michal Marcinkowski

Outreach Sales Director, EMEA

Michal Marcinkowski currently serves as Director of Sales EMEA for Outreach.He is responsible for strategic vision, execution and growth of the EMEA region at Outreach.Before joining Outreach, Michal scaled BDR and Sales teams at Cisco, Samsara, Sprinklr and Twilio, leveraging Outreach as the sales execution platform, which has helped his teams generate pipeline consistently, and close more deals, faster.

Chandra Stevens

Microsoft Principal Product Manager, D365 Customer Insights

Chandra embraces all things pop culture and technology. As a recognized thought-leader with vast experience in martech and experiential marketing practices, she is responsible for customer experience solution strategy and design that enables organizations to drive business transformation focused on people, purpose and process. My objective is to combine art and science, cultural analysis, human-centric interaction, and technology innovation to shape the future of experience.

Tim Pitcher

Microsoft Senior Business Applications Executive

Tim is a senior business applications sales lead at Microsoft UK. Currently aligned to a diverse industry base, he is highly focussed on the customer engagement platform. Tim is also a prominent customer evangelist for Microsoft’s era of AI, spending an increasing amount of time with sales and marketing leaders on the momentum and considerations of generative-AI. Prior to his current role, Tim spent 2 years supporting sales and marketing transformations at household retail brands. In his spare time, Tim leans on his previous career as a Royal Marines Officer to actively mentor military leavers transitioning to the private sector. He also helps teach core technology concepts and sustainability principles to young students within Essex and London.

Laura Errington

Huthwaite International Head of Sales

Laura is responsible for developing a continued strategy for growth. She leads a team of talented Client Director's and Client Relationship Executives who deliver short and long-term global training interventions, with maximum impact. Laura is also dedicated to working with a select number of important clients and is proud to partner with them to achieve sustainable behaviour change across their commercial communities.

Robin Hoyle

Huthwaite International Head of Learning Innovation

Robin has spent almost three decades as a strategic L&D leader, trainer and consultant. As a writer and blogger he focuses on workforce development policies, learning strategies, tools and techniques. He has written two books, ‘Informal Learning in Organizations: How to Create a Continuous Learning Culture’ and ‘Complete Training: From Recruitment to Retirement’. Robin is a Fellow of the Learning and Performance Institute and the Chair of the World of Learning Conference. In his role as Head of Learning Innovation at Huthwaite International, he is exploring routes to enhancing the learning experience and the impact of all Huthwaite’s sales, communication and negotiation training and learning interventions.

Steven Vantongelen

Richardson Sales Performance Executive Vice President & EVP of Sales EMEA

Steven F.K. Vantongelen is Executive Vice President and EVP of Sales EMEA of Richardson Sales Performance, responsible for meeting revenue growth goals and managing the sales force and client relationships.

Since joining the firm, Steven’s thought leadership has contributed to the strong growth and expansion of the capabilities and services of Richardson Sales Performance. Steven has helped many clients realize sustained revenue and performance improvements around the world and provides executive sponsorship to many of Richardson Sales Performance’s clients throughout their sales transformations.

“The past year has been exciting for us. Richardson and Sales Performance International joined forces in November 2019. Ever since, the combined organization, Richardson Sales Performance, constitutes the global leader in sales training and performance improvement. We provide to our customers an unrivaled suite of proven sales methodology, learning programs, and global coverage to empower sales organizations with cutting-edge digital learning technology, CRM-based sales execution tools, and a way to objectively measure ROI. We are committed to drive long-term, measurable sales results for our customers around the world in any location or industry, and in the face of any challenge.”

Steven is an esteemed guest speaker at events and in Business School programs. He has held various sales and executive roles in publicly traded companies and worked with senior management teams of leading-edge organizations around the world. Steven holds a Master of Science and Business Economics, NeuroMarketing, NLP Master Practitioner, and Master in Richardson Sales Performance’s Sales and Marketing Programs. He has a proven track record of driving significant growth, transforming how salesforces sell and growing large strategic accounts, and aligning and uniting individuals and organizations alike to achieve accelerated growth. He has extensive experience in dealing with American, European, and Asian cultural diversity.

Steven spends much of his time traveling to visit Richardson Sales Performance clients. He finds balance in the hectic life of an executive through his music and private volunteer work. He also enjoys outdoor recreational activities.

Martin Hill-Wilson

Brainfood Consulting Founder

I'm a customer engagement and digital business strategist. Also an author and international keynote speaker. Working under my own brand, Brainfood Consulting, I design masterclasses and transformational change helping clients evolve their social and digital capabilities. Current topics include omni-channel design, proactive, low effort customer experience, social customer service and customer hubs. All themed around service innovation.

Andrew Hough

Institute of Sales Professionals CEO and Founder

Andrew has spent all of his working life in sales. Starting in financial services in Lloyds, then Barclays Asset Finance initially in Manchester, then London. The foundations gained in selling externally and internally, the need for asset finance loans (externally) and the . acceptable risk (internally), have never been lost on him. From there he moved to GE Capital and ran their joint venture with Sun Microsystems Ltd, and from there to EMC2 Inc (now part of Dell). He held roles from need of customer financial services (UK and EMEA levels), through to Director EMEA Sales enablement. In that role understanding sales learning and tool needs and developing programs for growth, were critical and Andrew’s relationship with Cranfield began there. He also held roles in specialist sales and core storage group sales with 2000 sellers under leadership. Leaving after 16 years he founded the Association of Professional Sales, focused on developing sales into a recognised profession and placing it on parity with other professions. Following a merger with the ISM the Institute of Professional Sales was formed with 8000 members world-wide. As founder Andrew stays actively involved with thought leadership and research which links to his role as researcher in sales at Cranfield University. Passionate about sales at every level Andy supports organisations embrace you learning methodologies and frameworks for sales ecosystems. He lives in Highgate, with wife Alison (his personal CEO and Managing Partner of EY), their two children, and mad working cocker (who has never worked in her life).

Jennifer Shaw-Sweet

LinkedIn EMEA Lead B2B Institute

Karina Battaglia

Microsoft Sales and Marketing Enablement Lead

Karina Battaglia leads strategic connected marketing and sales enablement initiatives at Microsoft’s Western Europe HQ. Her work seats at the intersection between marketing and sales impacting the ways of work of thousands of field sellers and marketers. With 15 years of experience in field and HQ roles along the customer journey, in marketing, sales, and customer success in Europe, the US and Latam, Karina has a track record of building high-impact initiatives that scale and last beyond her tenure. Her entrepreneurial and collaborative mindset allows her to gain support from a variety of stakeholders, build consensus and drive results. Karina is an active sponsor of Diversity and Inclusion programs and an avid learner of high-performance and high-productivity habits.

Paolo Negrini

Adobe Head of Marketing Ops, Tech and Analytics

Paolo is the Head of Marketing Technology, Operations, and Analytics at Adobe - focused on scaling Creative Cloud and Document Cloud B2B businesses in EMEA. He's a growth marketing engineer and a business technologist with more than 10 years of marketing experience in SaaS Enterprise (e.g., Amazon and Microsoft) and Scale Up companies (e.g., Privitar). He's also 7x certified in several marketing automation and CRM platforms (e.g, Marketo and Salesforce) and he’s involved in a number of volunteering and mentorship initiatives (e.g., Digital Boost).

Jamie MacKenzie

Sodexo Engage CMO & Business Programme Director

Jamie is an experienced executive board member. In his current role as Chief Marketing Officer, he is responsible for the company strategy, the Sodexo Engage brand, product development, stakeholder communications, and the business operating model formation. He has over 20 years of marketing experience. Before joining Sodexo Engage in 2013, he worked for brands such as Samsung and Toshiba. Outside of work, Jamie coaches and mentors charity leaders to become more efficient, effective, and sustainable through Pilotlight – an award-winning social value programme. He lives by the seaside with his very supportive family, who he says provide him with energy and happiness.

Simon Gaske

Ambl CMO

A customer centric and commercially orientated Chief Marketing Officer with extensive experience of working with high profile brands, SMEs and start-ups, across all formats in the hospitality and leisure sector. Offers specific expertise in enhancing customer experience to drive business growth through customer insight, trend analysis, digital first strategies and B2B & B2C relationships. Highly networked across the industry with a successful track record of developing and implementing innovative sales and marketing strategies that place the customer at the heart of every decision. A collaborative leader, passionate about investing in people with the interpersonal and communication skills to lead high performance teams and develop strong relationships with all stakeholders.

Nicole Adarme

ConsenSys Head of Institutional Marketing

Nicole is the Marketing Lead for ConsenSys' institutional products. She leads marketing strategy, product positioning, core messaging creation, and marketing campaign management for MetaMask Institutional, Codefi Staking, and Cryptoeconomics. Prior to joining ConsenSys, Nicole completed her MBA at INSEAD, and directed regional marketing for tech startups in Southeast Asia.

Alan Davis

B2B Marketing Consultant

A commercially focussed marketing professional with over 15 years of experience within the sports and leisure industry. Having held multiple B2C and B2B roles, Alan has become a specialist in connecting marketing and sales teams to strategic and revenue objectives.

Most recently Alan led the creation and delivery of the B2B global marketing strategy with specific focus in North America for Spotlight Sports Group.

Chantal Reed

TTEC Director EMEA Marketing and Market Engagement

Chantal runs EMEA Marketing for TTEC (NASDAQ:TTEC), one of the largest, global CX (customer experience) technology and services innovators for end-to-end, digital CX solutions.
A career marketer and communications specialist for thirty years Chantal has twenty years as a B2B leader driving change and growth programmes as a strategic consultant and in her in house roles as an EMEA head in Customer Experience and Digital Technologies for some of the world’s most innovative organisations.

Her areas of specialism are marketing in change, growth operating model focus and vision thought leadership as part of the latter.

James Rapinac

Gallup Marketing and Communications Director

James is the communications and marketing lead for Gallup’s advice and analytics activities in EMEA. He is responsible for developing, managing and executing the firm’s communications and marketing strategy throughout the region.

Anthony Tripyear

StarTech.com Director, Global Sales Operations & Enablement

As Director of Global Sales Operations and Enablement, I listen to our customers and understand what their needs are, then I develop ways of adding value to them. I lead a team of senior Sales and Marketing leaders based all over the world. I love the technology industry – it is as exciting today as it was when I started my career over 20 years ago.

Malkit Kaur

Quadient Director of Demand Generation

Data-driven marketer with 12 years’ experience in marketing, particularly demand generation in the tech space. Loves the creativity aspect of marketing and obsessed with metrics and her gin collection!

Marina Snegirjova

Zendesk Director, EMEA Marketing & Lifecycle Programs

Marina Snegirjova joined Zendesk in 2019 to lead partner and channel marketing in EMEA, but eventually took a broader role of campaign and program management across EMEA Marketing teams. With more than 10 years of experience from FMCG and SaaS industries and international brands like Henkel and Google, Marina’s core passion is building marketing programs and processes across teams for scale and impact.

Jennifer Gibson

EthosEnergy Marketing & Communications Director

A marketing and communications professional with over 14 years' experience. Leading Marketing and Communications for the East Hemisphere at EthosEnergy; focused on delivering marketing strategies that are customer-centric, add value and drive results.

Lily Christensen

FullStory Sales Enablement Lead - EMEA

Spreading the word about products I'm passionate about and working for companies that value their people and growth. Previously Partnerships Director at what3words and opened multiple offices, built teams and new business with Usabilla in London, NYC and Amsterdam. Now helping people sell authentically and find customer fit with FullStory as well as a Pitch Coach and sales team builder.

Phil Hobden

Know it Head of Growth & Strategy

For me of Phil connect with him on Linkedin here: www.linkedin.com/in/philhobden/
For more on Know-It visit: www.know-it.co.uk

Atossa Vaziri

Spendesk Director Revenue Enablement

With 15+ years in digital and tech, I am fast on my feet with real-time problem solving abilities. I focus on market trends to develop business plans to adapt to them or come out ahead of trends. It's not about the title for me but about the team, the leadership and the energy to disrupt a global market. I've spent a career in front line ad tech sales disrupting digital media three times : programmatic display, video and advanced TV.

Victoria McLeod-Scott

Citi Global Head of Sales Enablement, Securities Services

Solution and results driven with strong communication and inter-personal skills that are deployed daily at all levels to engender collaboration and innovation. An experienced team builder and manager who actively fosters an open and collaborative environment, encouraging initiative taking.

Caroline Rutter

Compass Group Head of Map 1 Development

Caroline started her career 4 years ago at Compass Group UK&I as Strategic Partner within the B&I sector, obtaining 100% retention rate in 2021 and more recently retaining a £9m UK Auditing firm.

Caroline has since been promoted to Head of People Development across Compass UK&I where she uses her talent to coach and develop our people. Her mission is to create an environment where people want to develop both individually and as a team through Continuous Development Programmes, which includes continuous testing of capabilities, to reach maximum performance.

As part of this role, Caroline heads up NextGen, which is Compass’s one-year accelerated-learning programme for sales professionals. This evidence-based programme harnesses individuals’ energy and creative abilities and leads them along a proven, ethical path to success.

Caroline was selected to be a part of this years’ Global Female Leader Programme, which is a comprehensive cross-industry programme designed to provide a series of experiences and learning opportunities to support the career progression for high potential female leaders. Caroline will be using this programme to share best practice within Compass and support not only her own career progression but of others too.

Caroline is a member of the Institute of Sales Professionals.

Bana Kawar

Amazon Web Services Sr. Sales Enablement Programme Lead

Bana Kawar puts her passion for data and strategy into practice at Amazon Web Services and runs Enablement for the UK Public Sector. She advises sales leaders how to transform their sales missions and delight their customers. Aligned with her mission to empower people to thrive in an inclusive, diverse and equitable environment she co-founded the EMEA Inclusion, Diversity and Equity chapter reaching 1,400+ Amazonian ambassadors across 35+ countries on top of her day job. She is passionate about hiring the next bench of talent globally and is an Amazon Bar Raiser. Outside work she volunteers at The Prince Trust’s foundation to support the next generation of leaders.

Viktorija Hartwell

SourceWhale Head of Revenue Enablement

Viktorija started her career in direct sales roles, combining her teaching degree and love of developing and supporting people as well as businesses she has chosen the sales enablement path, which eventually evolved into Revenue Enablement. Strong advocate for clear communication and collaboration, Viktorija enjoys building an efficient enablement function from the ground up to drive scalable and repeatable performance across all revenue-generating teams.

Julian Taylor

Evotix Head of Enablement

Julian is an experienced trainer and coach with a focus on business to business sales.

He has a mix of experience, working for Huthwaite International (SPIN) as a global training consultant and as a in house trainer / coach for companies including ARCO and Evotix.

He is passionate about people and regardless of the size of the business recognising that developing your people is the road to retention and business success. With many years working in training he has made the mistakes and understands how to stop the cycle of delivering training that doesn’t deliver tangible outcomes.

He heads up Sales Enablement within Evotix who supply a SaaS Health and Safety Solution. The business has delivered 40% growth for the last five years and expanded into new global territories. It has been a journey of ongoing change to develop as a team to adapt and change operationally as the business has grown and scaled.

Catherine Alexander

Corporate Visions VP, Training Services

Catherine has over 15 years’ experience as both a leader and individual contributor of account management and customer success teams. Her experience spans European and US markets and multiple industries including professional services and manufacturing. Most recently she has used her experience to help others develop their careers. For the past 7 years she has taught business psychology and neuroscience to over 20,000 professionals on 5 continents–helping each of them reach their full potential as people and sales leaders. Today, she combines this knowledge and experience to head Corporate Visions’ training team. In that role, Catherine leads an expanding team of global consultants as they coach clients to find and tell their best story.

Natasha Evans

Salesloft Director of Customer Success, EMEA

Natasha leads Salesloft's Global Enterprise Customer Success business at Salesloft, the provider of the world's leading sales engagement platform, which enables organisations to deliver better buyer experiences and generate more revenue. Prior to this, Natasha spent the last seven years consulting and enabling sales people to use technology to improve conversions and increase revenue

Ridgy Lemarier

Clickup Regional Director Field Marketing, EMEA

Ridgy Lemarier leads EMEA field marketing at ClickUp, the all-in-one productivity platform. Previous to ClickUp, he helped build the regional marketing function at Segment (now part of Twilio) and lead field marketing for UK&I and Southern Europe at AppDynamics (now part of Cisco). Ridgy is committed to helping others develop in their own careers by sharing his experience, challenging them, and giving them the opportunity to shine. In 2019, he was nominated for the top 30 under 30 marketers by B2B Marketing

Alex Vincent

Mindtickle Sale Enablement Specialist

Alex has spent the past 11+ years at hyper-growth tech and SaaS organisations. Alex is passionate about the profession of Sales Enablement, and focused on self development and constant improvement. of sales teams. He is currently leading Enterprise growth in EMEA at Mindtickle, the world’s leading sales and revenue enablement platform.

Ingrid Addo

Momentive Senior Customer Success Manager

Ingrid Addo is an experienced Senior Customer Success Manager with an established history in the digital sector. Skilled in developing Voice of Customer programs and the experiential aspect of CX Strategy, Planning and Analytics.

Elin Hammenfors

Outreach Senior Manager, Revenue Enablement

A strategic, creative and results-oriented sales leader for the high growth SaaS Sales Execution company Outreach. By showing passion, drive and strong communication and networking skills I have managed to quickly progress in the sales profession. I am currently leading our EMEA Revenue Enablement engine, focussing on sales acceleration and growth.

Winnie Palmer

Seismic Head of Marketing, EMEA

Winnie Palmer is the EMEA Head of Marketing at Seismic, the number 1 global sales enablement leader. An innovator and strategic marketer known for achieving exceptional business results, Winnie has led and transformed go-to-market functions across a number of the industry’s most prominent technology brands. She is also an avid investor in tech startups and a board member of a UK regulator.

TJ Adams

Account Executive Klaviyo

TJ has worked in the marketing automation industry for over 12 years across multiple technologies. Within this period, he's seen the MarTech space change, big names disappear, others remain standing, and hundreds (if not thousands) of faces join the party. TJ now works at Klaviyo as a sales consultant, helping some of the world's biggest brands make better use of their customer data in their ecommerce marketing.

Georgie Barrat

The Gadget Show British Tech Journalist and Television Presenter

Georgie is a British television presenter, hosting Channel 5's consumer technology series, The Gadget Show. She is regularly called upon to be a tech contributor on TV and radio. Credits include ITV Tonight, BBC Rip Off Britain, C4's Steph's Packed Lunch, ITV's How To Spend It Well and BBC Worldwide.

Outside of her role as a broadcaster, Georgie is also a leading technology journalist, and has written for a range of technology and lifestyle publications including; Marie Claire UK, Tech City News and The Mirror.

Georgie is an accomplished international speaker, hosting a range of conferences, award ceremonies and keynotes. Her clients include Intel, Sony, Huawei and BAFTA. Pulling on her first-hand experience, Georgie has extensive knowledge of tech trends, from the metaverse and AI, to enterprise data centres and cloud technologies. Georgie’s energetic and warm presenting style makes her a firm favourite to emcee a wide range of events, with her often performing in front of audiences of 1,200+.

Lisa Vecchio

Aircall Vice President, Marketing

Hello! I'm Lisa, an experienced global leader in B2B marketing. I’m also a CIM Chartered Marketer & Ritson Mini MBA alum too! A marketer by design, I believe that B2B marketing doesn't have to be boring 😵‍💫 - it should be human first (aka B2P business-to-person).

My proudest achievement is being one of 30 marketers to take part in The Marketing Academy UK’s 2022 Scholarship - a highly selective program for the best emerging leaders in the Marketing, Advertising, Communication and Media industries.

I get energy from strengthening marketing teams whilst shaping our role as a revenue driver & leading a GTM in partnership with sales, customer success & product teams. What gets me really excited though - is to tell stories across the whole funnel to contribute to both brand awareness and revenue growth [I don’t do fluff] - all while empowering and leading a team to help us get there.

I hold EU, USA and Australian passports, but my global marketing experience in these regions is no accident [hence the strange hybrid accent]. When I'm not working, I'm likely attending the latest foodie pop-up events or writing my travel blog www.thesetwoeyes.com. I also mentor displaced refugees in finding remote work through the Open Door Policy.

From career transitions into different orgs across the world of SaaS & scale ups and relocating from New York to Melbourne and to London, here are a few podcasts with my two cents on what you need to consider as you grow as an international b2b marketer and important questions to ask along the way.

09:00-09:10 Event Welcome

Our Event Host Raoul Monks will kick-start a day jam-packed with learning insights from world-class brands

Speaker:

Raoul Monks

Flume
Founder and CEO

Raoul is the Founder and CEO of Flume Sales Training and a global thought leader on B2B sales. He cuts through the noise surrounding sales and simplifies complex research into actionable insights that are 100% focussed on driving revenue.

09:10-09:35 Microsoft Keynote: Transforming Sales Habits, Lessons Learnt

At Microsoft, B2B Sellers interact with hundreds of software buyers each year. Customers’ expectations are increasingly high, and it is not always easy to assess their needs, especially as the number of decision makers and buyer influencers increases.

To help our sellers best use their time and efforts, we need to enable them to embrace new ways of selling. We need to help them change the ways that served them well in the past, and adapt to new habits that, for example, leverage marketing engines to identify future opportunities.

Changing work habits requires more than asking people to attend long training sessions. It requires proper change management strategies that will generate a true desire to change.

In this session, we will review our lessons learnt in the journey of transforming the habits of our sales organization.

Speaker:

Karina Battaglia

Microsoft
Sales and Marketing Enablement Lead

09:35-10:00 Adapting for Economic Uncertainty: A B2B Leaders Guide

In today’s economy, revenue organisations must become more efficient and productive to meet their targets with fewer resources. Yet Forrester reports that sales reps spend 77% of their time on non-core selling activities, and sales managers only spend 14% of their time on coaching. These are the types of inefficiencies revenue leaders can control and remediate. Join Outreach's Elin Hammenfors to discover how EMEA-based go-to-market leaders are adapting and transforming their selling organisations to thrive through adversity, both today and as they look to the future.

Speaker:

Elin Hammenfors

Outreach
Senior Manager, Revenue Enablement

10:00-10:25 LinkedIn Opening Keynote: All-Weather Marketing

Jenny will be talking about All Weather Marketing: Making good decisions in uncertain economic times isn’t easy. Smart decisions are helped by strong category, customer and economic orientation, studying good data over long periods and investing in the strategies that have worked for businesses that build resilience and focus for growth.

Speaker:

Jennifer Shaw-Sweet

LinkedIn
EMEA Lead B2B Institute

10:25-10:55 Coffee & Networking

Take 30 minutes to grab a coffee (and maybe a sweet treat!), meet our sponsors and connect with peers facing similar challenges to yourself.

Stream: Digital Transformation

11:00-11:20 Strategy Marketing In Change and Growth – Data, Stakeholder and Sales leader Alignment: A Fireside Chat with Chantal Reed, VP EMEA Head of Marketing and Market Engagement at TTEC

The Brewery, London – Wednesday 6th December, 2023

The future of marketing will be more automated, predictive and AI driven

JOIN US ON OUR JOURNEY TO EXCELLENCE

Key facts

ONE-DAY EVENT

30 EXCLUSIVE PRESENTATIONS

ROUNDTABLE SESSIONS

CASE STUDY PRESENTATIONS

600+ ATTENDEES

1-2-1 MEETINGS

WHAT TO EXPECT

TOPIC STREAMS

Liam Chivers

Jennifer Shaw-Sweet

Louis Ross

Edurne Rodríguez

Jennifer Smith

Harjeet Singh

Gillian Fitzgerald

Joanna Edwards

Lynzi Ashworth

David Keene

Kate Cash

Becci O'Shea

Andrew Field

Neeta Darragh

Stephen Pegler

Caroline Debenham

Phil Hobden

Wensy Antoli

Alistair Wheate

Neill Brookman

Roxanne Lewington

Cat Anderson

Shantanu Shekhar

Michal Marcinkowski

Chandra Stevens

Tim Pitcher

Laura Errington

Robin Hoyle

Steven Vantongelen

Martin Hill-Wilson

Andrew Hough

Jennifer Shaw-Sweet

Karina Battaglia

Paolo Negrini

Jamie MacKenzie

Simon Gaske

Nicole Adarme

Alan Davis

Chantal Reed

James Rapinac

Anthony Tripyear

Malkit Kaur

Marina Snegirjova

Jennifer Gibson

Lily Christensen

Phil Hobden

Atossa Vaziri

Victoria McLeod-Scott

Caroline Rutter

Bana Kawar

Viktorija Hartwell

Julian Taylor

Catherine Alexander

Natasha Evans

Ridgy Lemarier

Alex Vincent

Ingrid Addo

Elin Hammenfors

Winnie Palmer

TJ Adams

Georgie Barrat

Lisa Vecchio

Speaker:

Raoul Monks

Speaker:

Karina Battaglia

Speaker:

Elin Hammenfors