The Brewery, London – Wednesday 25th September 2024
The future of marketing will be more automated, predictive and AI driven
Key facts
ONE-DAY EVENT
30 EXCLUSIVE PRESENTATIONS
ROUNDTABLE SESSIONS
CASE STUDIES, INTERVIEWS & PANEL DISCUSSIONS
600+ ATTENDEES
1-2-1 MEETINGS
WHAT TO EXPECT
Alice Clarke
Google Head of Strategic Industries, ABMAlice Clarke is a Marketing Manager at Google Cloud who specializes in account-based marketing (ABM) for the EMEA region. She leads a team responsible for driving engagement programs for Google Cloud's top customers.
Amy Short
LinkedIn Marketing Manager, Global ClientsI am a passionate marketing lead with over 12 years experience in Tech/SaaS and the Talent industry. I specailise in Account Based Marketing, bringing added value and insights to senior HR leaders from some of biggest & best companies in the world to help them hire and develop exceptional people.
My ambition is to play a part in achieving equal career opportunities for everyone: enabling them to thrive in roles where they can be their true self whilst balancing physical and mental wellbeing.
Teodora Tepavicharova
Condé Nast Director, Programmatic StrategyTeodora (Teddy) Tepavicharova is a Director, Programmatic Strategy at Condé Nast, where she is leading the Programmatic division for the British market, developing Condé Nast's go-to-market strategy for Vogue, Tatler, CN Traveller, GQ, Wired, World of Interiors, House & Garden and Glamour and providing strategic solutions to the ever-growing portfolio of global clients.
Teddy previously held management roles in agencies and in-house brands. She has experience working across various disciplines including marketing, digital, e-commerce, operations, strategy and research & data. Well-respected and with numerous award-winning campaigns under her belt, Teddy’s expertise and deep understanding of the global clients' business objectives, enabled her to incorporate bespoke strategic media solutions that deliver impressive results.
Teddy has been awarded 'Rising Star' by the World Media Awards and inducted into 'The Future 100 Club’ and 'BIMA 100'. Teddy is very active in the media industry. She is a judge at national and international media and tech awards; keynote speaker and panellist. Teddy has been recognized for her work in the community sector, receiving ‘Citizenship Award’ and ‘Leadership Award’ for initiating projects supporting local and national charities.
Chris Wood
HSBC Head of B2B Marketing StrategyAn award winning marketer, specialising in developing and establishing financial services and luxury automotive brands.
With a passion for people, culture, transformation, brand development, strategic planning, media and communications, I'm driven by a desire to understand and exceed consumer needs, and excited about the new opportunities technology and data continue to present.
Joanna Edwards
Financial Times Marketing & Communications Director, FT Specialist EuropeJo Edwards joined the Financial Times (FT) in 2012 and is currently the Marketing and Communications Director for FT Specialist, the FT's specialist division. Jo oversees a team of 15 marketeers who drive marketing efforts across the portfolio. Her remit includes generating marketing strategies to drive subscription revenues and support advertising products as well as internal and external communications planning around product launches and acquisitions.
Jo graduated with a BA (Hons) History and Sociology from the University of Warwick and has since completed a Professional Diploma in Marketing and Chartered Postgraduate Diploma in Marketing, both awarded by the Chartered Institute of Marketing. She's also passed the Squared Online digital marketing course accredited by Google, and the ADBL Executive Diploma in Digital Business, both with distinction.
Christian Weiss
Autodesk Director Account Based MarketingChristian Weiss studied Architecture and Business and has spent his entire professional life in various marketing roles. Located in Munich, Germany, he works for nearly 18 years at Autodesk, a global leader for design and make software. As a member of the global core team that pioneered and implemented Account Based Marketing (ABM) at Autodesk around seven years ago, Christian has been instrumental in scaling ABM efforts from 1:1 up to 1:many.
Today, he leads a dedicated team focusing on 1:few strategies for various account types and regions. ABM strategies, especially fostering close collaboration with sales teams, are his true passion. Throughout his journey, Christian has faced both, challenges and successes, gaining invaluable insights along the way.
Suraj Srikumar
Worldpay Senior Manager, Strategic Planning & Go-To-MarketA strategic professional with a robust background in Go-To-Market (GTM) strategy, I excel in driving high-impact initiatives that ensure commercial growth and market expansion. My passion spans across driving hyperscale Go-To-Market motions, improving B2B outcomes, and leading cross-functional collaboration to maximise synergy in the organisation.
I specialise in crafting and executing end-to-end GTM strategy, particularly in the payments industry, where I have successfully led initiatives from conception through to launch and continuous optimisation. My expertise extends to sales enablement, empowering teams with the tools and knowledge needed to effectively market new propositions and drive revenue growth.
I am also a double patent holder as part of a Youth Inventor Scholarship Program in India, which drives my unwavering pursuit of innovative solutions and ideas. As means of giving back, I actively contribute to mentoring future leaders via dedicated organisations by delivering keynotes, career workshops, and supporting young professionals in their career journeys globally. In addition, as a strong advocate for mental health and well-being, I actively participate in multiple community forums and outreach initiatives.
Kathryn Benjamin
Riskonnect, Inc. International Marketing Director
Gary Gould
WorkBuzz Chief Marketing OfficerI am a Chief Marketing Officer with 20+ years of B2B marketing experience in the technology, SaaS, and custom software sectors. Core expertise in demand generation, product marketing, brand development, and digital transformation. I have a track record of building and leading high-performance marketing teams that deliver value and growth for innovative and fast-scaling divisions and organisations.
At WorkBuzz, I am responsible for accelerating international annual recurring revenue (ARR), which grew 58% in the last 12 months and helped secure Series A venture capital. I also oversee the market development for the core employee listening and engagement SaaS platform, which leverages AI to provide actionable insights and recommendations for improving employee experience, performance and productivity.
Danielle Owen
EV Cargo Head of Marketing and CommunicationsAs the Head of Global Marketing & Communications at EV Cargo, I bring over a decade of expertise in driving strategic marketing initiatives for both B2B and B2C companies. My passion lies in transforming brands, boosting visibility, and exceeding expectations.
I've successfully led and trained high-performing teams, spearheading innovative campaigns that consistently surpass KPIs and targets. My forte includes cross-functional collaboration, digital marketing, and providing invaluable recruitment support. I take pride in being the recipient of the 2021 Amazon Every Woman in Transport and Logistics Award for leadership and my commitment to promoting and supporting women in the industry.
Throughout my career, I've navigated the dynamic landscape of global start-ups, coordinating change, and ensuring the smooth operation of marketing and communication functions. From Palletforce to PGL, I've crafted and executed comprehensive marketing strategies, contributing to business success and growth.
With a deep understanding of web design, PPC, SEO, and database development, I leverage my skills to create, launch, and manage brands across diverse markets. My commitment to compliance with business regulations, coupled with a keen eye for design and print production, has resulted in the successful implementation of marketing plans and campaigns.
Varun Gopalakrishnan
Juniper Networks Sr Manager – Marketing UK&IAs an experienced B2B marketing professional with 15 years of industry experience, I specialize in developing and executing innovative marketing strategies that drive growth, build brand awareness, and increase revenue. My expertise includes creating and managing digital marketing campaigns, social media marketing, email marketing, content marketing, SEO/SEM, and event marketing. I am skilled in using marketing analytics to optimize campaigns, generate actionable insights, and improve ROI. Throughout my career, I have successfully launched and managed several global marketing campaigns, which resulted in increased market share, customer engagement, and revenue growth. I have a proven track record of achieving business objectives, including driving lead generation, pipeline acceleration, and revenue growth.
I am an excellent communicator with strong project management skills, who can collaborate with cross-functional teams to develop and execute marketing programs that align with business goals. I am also proficient in using marketing automation tools, CRM systems, and data analytics tools to drive results.
Joanne Ford
Redgate Regional Marketing Manager, EMEA & DACHJo has been a seasoned marketer since 2002, specialising in Account-Based Marketing (ABM) for the past 15 years. With strategic marketing experience across global companies within the fitness industry, healthcare services, and now software solutions, Jo brings a wealth of knowledge and expertise to the table. At Redgate, Jo and her team work closely with sales, building strong relationships and deeply understanding customer business challenges. Jo is passionate about increasing awareness, creating and converting demand, and setting sales up for success by listening to customer needs and crafting new and engaging experiences.
Vickie Shoesmith
Vortexa Community Growth Lead
Kate Philpot
Getty Images Vice President, Global Sales EnablementKate Philpot is Vice President of Global Sales Enablement at Getty Images. She leads a team based across three continents and is responsible for company-wide Sales and Service training, coaching and enablement programmes. She joined Getty Images in 2015, having acquired sales, sales leadership, enablement and HR experience at Mars Inc, Glaxo Smith Kline, Shell UK and as a consultant. She’s a regular speaker at industry events on the critical importance of sales enablement and coaching in under-pinning and sustaining professional development. Additionally, she’s current Co-Chair of the Getty Images Multi-Culture Network ERG and sits on the advisory board of GTA Black Women in Tech.
Harjeet Singh
Finastra Sr Director Marketing and Demand Generation OperationsOver his career, Harjeet has worked in various global leadership roles covering B2B End2End Marketing functions like Field, ABM / Operations / Digital / Strategy & Planning across various Go to Market channels. He has also supported C-level executives and the Board on strategic projects, corporate and marketing strategy, and brand development.
Alexandra Feeley
Oxford University Press Director of Sales and Marketing
Gareth Howells
Burnley FC Head of Ticketing and Hospitality
Tamana Kaur Gulati
Sales Enablement SpecialistAccount Manager, Producer, Learning and Development specialist and Project Manager.
I am currently a Learning and Development Manager within the Sales Enablement Team at Orange Business - delivering key sales learning within international zone. Beyond this role I also work as a freelancer in multiple sectors, stepping into projects and events where my expertise are required. I can identify gaps where needed and bring in my skills, experience and networks to companies and projects.
In the past I have coordinated a project at Coventry City of Culture Trust. I managed the communications, the projects and the reporting to Arts Council England. I have created, managed and facilitated learning workshops. I further led on Content and Strategy for REDEFINED: Learning for Lawyers.
I also manage content for the online blog I have co-created called MeetaMakes, for which I analyse engagement data and trends.
My background includes having graduated from The University of Warwick with a First Class Honours degree in English Literature, and having completed my graduate scheme with Charityworks and Haemochromatosis UK (HUK).
Jenna Cope
Salsify Director, Revenue EnablementAs the Director of Global Revenue Enablement at Salsify, I lead a team of enablement professionals who are passionate about empowering our sales and go-to-market teams with the skills, knowledge, and tools they need to achieve their revenue goals.
My core competencies include hiring and developing top talent, optimizing sales processes, conducting sales enablement workshops, and establishing and monitoring performance metrics. I also have a strong background in account management, where I consistently exceeded quota and retention targets, and developed solutions to address customer pain points.
Lisa Giusto
iDeals Director, Sales EnablementLisa Giusto is the Director of Sales Enablement at iDeals, where is in charge of the global enablement strategy and performance analytics. Since joining iDeals, she has set up the enablement function, expanded the team globally and irectly impacted revenue with operational and enablement initiatives.
Lisa joined iDeals in Oct 2023 and, before starting her new role, she was in charge of pipeline enablement at Deel, where she built the enablement function from scratch and created onboarding, defined sales methodologies and led programs to improve sales effectiveness and streamline SDR and BDR workflows and operations.
Stefan Bartsch
WorkBuzz VP SalesAs a VP of Sales with broad sector experience, working with founder-led start-ups, hyper scaling VC-backed businesses, and PE-acquired legacy companies, I have a proven track record of developing revenue playbooks that drive successful customer acquisition and growth.
My expertise lies in translating business objectives into data driven actionable plans that consistently deliver results.
I have honed my skills across different segments, from Enterprise to SMB, and in diverse verticals, enabling me to understand the varying sales motions and nuances of different markets.
I recognise the critical importance of tailoring sales strategies to different customer segments and verticals to effectively build a pipeline that drives net new sales and account growth.
I firmly believe that happy people sell, one of my key strengths is fostering an inclusive team culture with a shared vision and goal. I empower my team to achieve and win together, creating a collaborative and motivated environment.
My leadership approach and experience have consistently helped unlock the full commercial potential of the companies I have been fortunate to work with.
Sam Spark
Redgate Director of EMEA SalesSam is a Regional Sales Director with 10+ years experience selling software solutions to mid-market and enterprise clients within the EMEA region. Sam focuses on building high performing sales teams with a passion for developing talent. Our teams help customers implement end-to-end Database DevOps, enabling them solve the complex challenges of database management across the DevOps lifecycle.
Mitch Lee
Purezza & La Fauxmagerie Head of Sales
Daniel O'Hare
Puzzel Director of Revenue EnablementDaniel has over 20 years of experience in technology sales, working across the channel as an individual contributor and sales leader.
Having made the switch to Sales Enablement, he is now Director of Revenue Enablement at Puzzel, the leading European cloud Contact Centre and CX company. In this role, he can direct all of his experience into making their Go-To-Market teams as successful as possible.
With a passion for learning and growth, Daniel is always on the look-out for new ideas and ways of working to enhance the world of Enablement.
Michel Tornabene
Checkout.com Senior Director of Revenue EnablementAs the Senior Director of Global Revenue Enablement at Checkout.com, I lead a function that equips customer-facing teams with the tools, resources, and knowledge they need to be effective in their roles. I have almost a decade of experience in sales enablement, business development, and training, working with B2B technology companies across different regions and markets.
My core competencies include designing and implementing revenue enablement strategies, programs, and frameworks that align sales, marketing and operations efforts to drive revenue growth and improve overall revenue performance. My mission is to enable commercial teams to create, nurture, and close business opportunities while delivering value and satisfaction to our customers.
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Libby Jackson
Playable Regional Manager & Gamification Specialist
Tessa Barron
ON24 Senior Vice President Marketing
Rachel Aldighieri
DMA Managing Director
Andrew Hough
Cranfield University Associate Professor Sales Leadership & PerformanceDownload the Marketing Engagement Summit Preview Guide
09:00-09:10
Opening Remarks
Speaker:
Rachel Aldighieri
DMAManaging Director
09:10-09:30
Research Reveal: The State of Sales and Marketing Alignment
Speaker:
Andrew Hough
Cranfield UniversityAssociate Professor Sales Leadership & Performance
09:30-09:50
LinkedIn Case Study: Powering up your ABM Strategy
Our world is rapidly evolving in the age of AI, which will transform the skills we need to thrive. In this session, Amy will share how to lean into what makes us uniquely human, building and nurturing relationships that are the cornerstone of a successful ABM strategy. It's time to get creative and think strategically to fuel your ABM efforts.
Speaker:
Amy Short
LinkedInMarketing Manager, Global Clients
I am a passionate marketing lead with over 12 years experience in Tech/SaaS and the Talent industry. I specailise in Account Based Marketing, bringing added value and insights to senior HR leaders from some of biggest & best companies in the world to help them hire and develop exceptional people.
My ambition is to play a part in achieving equal career opportunities for everyone: enabling them to thrive in roles where they can be their true self whilst balancing physical and mental wellbeing.
09:50-10:10
Autodesk Case Study: Account Based Marketing: Another Chance for the Complicated Sales & Marketing Relationship?
The relationship between Marketing and Sales can be the key to significant success. With Account Based Marketing, both roles are getting another chance to collaborate with higher impact and to become a powerful couple. But no one said it would be a walk in the park. The pitfalls can be as daunting as those beautifully designed PowerPoint decks you're eagerly sharing with your new sales teams. Meanwhile, your change management experts remain convinced it will be a seamless transition because, of course, the benefits are crystal clear to everyone.
This presentation provides a brief overview of the insights and experiences gained over the past several years of doing ABM in close collaboration with sales. It highlights the potential and challenges faced by this complicated couple on their journey to becoming as impactful as they can be.
Speaker:
Christian Weiss
AutodeskDirector Account Based Marketing
Christian Weiss studied Architecture and Business and has spent his entire professional life in various marketing roles. Located in Munich, Germany, he works for nearly 18 years at Autodesk, a global leader for design and make software. As a member of the global core team that pioneered and implemented Account Based Marketing (ABM) at Autodesk around seven years ago, Christian has been instrumental in scaling ABM efforts from 1:1 up to 1:many.
Today, he leads a dedicated team focusing on 1:few strategies for various account types and regions. ABM strategies, especially fostering close collaboration with sales teams, are his true passion. Throughout his journey, Christian has faced both, challenges and successes, gaining invaluable insights along the way.
10:10-10:30
Worldpay Case Study: Strategic Planning & Go-To-Market
Suraj will highlight the toughest aspects of GTM, revealing common pitfalls and key lessons. He will then discuss how to create the ultimate GTM "G.O.A.T" (Greatest of All Time), focusing on essential elements like setting objectives, attracting customers, and driving adoption.
Finally, Suraj will offer practical advice on defining your ideal customer and understanding the buyer's journey, equipping the audience with the tools to elevate their GTM strategy.
Speaker:
Suraj Srikumar
WorldpaySenior Manager, Strategic Planning & Go-To-Market
A strategic professional with a robust background in Go-To-Market (GTM) strategy, I excel in driving high-impact initiatives that ensure commercial growth and market expansion. My passion spans across driving hyperscale Go-To-Market motions, improving B2B outcomes, and leading cross-functional collaboration to maximise synergy in the organisation.
I specialise in crafting and executing end-to-end GTM strategy, particularly in the payments industry, where I have successfully led initiatives from conception through to launch and continuous optimisation. My expertise extends to sales enablement, empowering teams with the tools and knowledge needed to effectively market new propositions and drive revenue growth.
I am also a double patent holder as part of a Youth Inventor Scholarship Program in India, which drives my unwavering pursuit of innovative solutions and ideas. As means of giving back, I actively contribute to mentoring future leaders via dedicated organisations by delivering keynotes, career workshops, and supporting young professionals in their career journeys globally. In addition, as a strong advocate for mental health and well-being, I actively participate in multiple community forums and outreach initiatives.
10:30-11:00
Coffee & Networking
11:20-11:40
Why Digital Transformation is the Key to Better Marketing Funnel Performance : In Conversation with Harjeet Singh, Sr Director Marketing and Demand Gen Operations at Finastra
Over the last few years Finastra has been transforming the Marketing organisation / stack, what we focus on and what we measure and report. We have involved a number of external and internal stakeholders to achieve this through very turbulent times and in the face of severe focus on spend and hence ROI. Needless to say, achieving all this in a regulatory environment as Finastra essentially serves banking customers, adds a lot of challenge. While this change was underway Finastra as a company reorganised to make Marketing fragmented along business unit lines bringing in new requirements to collaborate across them. This talk goes through the highlights of how Finastra went about identifying change items, planned, strategized, executed and achieved success. Like any strategic change project, a number of issues were faced and some of them were mitigated. How did Finastra manage to keep the interest in the face of external change to achieve the main aims.
Speaker:
Harjeet Singh
FinastraSr Director Marketing and Demand Generation Operations
Over his career, Harjeet has worked in various global leadership roles covering B2B End2End Marketing functions like Field, ABM / Operations / Digital / Strategy & Planning across various Go to Market channels. He has also supported C-level executives and the Board on strategic projects, corporate and marketing strategy, and brand development.
11:40-12:00
Playable: Game-Changing Engagement - The Power of Gamification in Marketing
In a world saturated with ads and content, it’s time to break the mould and engage your audience in a new way - through play!
This session will explore how brands can leverage gamification to transform their marketing strategies:
• How marketers can tap into the human instinct to play as a potent tool for brand engagement.
• Why marketing gamification is more than fun and games - an efficient approach for acquisition, engagement and loyalty, at every customer touchpoint.
• See how marketing gamification comes to life with a variety of impactful brand success stories.
Speaker:
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Libby Jackson
PlayableRegional Manager & Gamification Specialist