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A Marketers Guide: Consent and Personalisation in the Modern Privacy Era

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With so many recent and upcoming privacy regulations, marketers need to rethink how they interact with users. How can marketers comply with privacy laws while maximising opt-ins? How has the ecosystem responded to a privacy first world and what technology changes impact marketers? In this session we’ll answer these questions and you’ll learn how to streamline CCPA & GDPR compliance, leverage a transparent user experience to build trust with your audience, and collect first-party data.

Agenda:

  • Understand the impact of global privacy regulations on marketers
  • Measure your effectiveness in terms of consent collection, opt-ins and other KPIs
  • Learn more about how to collect first-party data and the future without third-party cookies