At the Marketing Engagement Summit in 2022, Quadient’s Director of Demand Generation Malkit Kaur argued that marketers are the painters and plumbers in the world of demand generation.
According to her, the team that created product brochures and rocked up to industry events would be called the crayons department.
“B2B marketing has evolved and modernised as buyers are consumed with content, information, and options – and it's all about presenting the right message to the right buyer at the right time. It takes creativity (think painters & their colours and canvases…) and orchestration (think plumbers, pipes, tools...) to craft an end-to-end multichannel journey.”
Listen to the above podcast to learn about the value of people, processes, and technology to drive a data-driven modern marketing organisation.