Technology and data are the foundation of digital transformation and innovation in the digital-first economy. Responsible data management unlocks endless possibilities for businesses, and often it’s essential to capture purpose-based data directly from consumers, relying on their consent and preferences. As massive digital and privacy-centric shifts change the way organization engage and retain customers, businesses are evolving their consent strategy beyond a cookie banner to an end-to-end consent and preference management program that drives innovation, trust and performance.
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