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Consent-Based Marketing: Bringing Privacy and Consent to Your Tech Stack

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Technology and data are the foundation of digital transformation and innovation in the digital-first economy. Responsible data management unlocks endless possibilities for businesses, and often it’s essential to capture purpose-based data directly from consumers, relying on their consent and preferences. As massive digital and privacy-centric shifts change the way organization engage and retain customers, businesses are evolving their consent strategy beyond a cookie banner to an end-to-end consent and preference management program that drives innovation, trust and performance.

Join this session to learn about:

  • The evolution of privacy and customer experiences
  • How brands are making consented data a key driver
  • Best practices for unifying individual privacy and marketing choices across complex data and technology systems
  • The ROI of consent and preference management
Steph Sharland

Steph Sharland

OneTrust Consent & Preference Cloud Specialist
Steph Sharland serves as Consent & Preference Cloud Specialist at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture. In her role, Steph supports the OneTrust Consent & Preference Management where she advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. 

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