Our podcast host, Rachel Aldighieri, Managing Director of the DMA is joined by Standard Chartered Banks's Director of Social Media, Charlotte Lander.
In this episode they explore reputational risk and how to use social media to build trust with your brand and how to measure it. They discussed:
- What does it take to manage a brand online?
- How do you understand what's been said about your brand and how do you identify issues?
- What you need in place before a crisis hits
- What to learn from brands that have navigated these issues and the brands that haven't?
- 5 ways to use social media to build trust.
- How you can measure this.