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How Brands Can Prepare for Crisis Management

Our podcast host, Rachel Aldighieri, Managing Director of the DMA is joined by Standard Chartered Banks's Director of Social Media, Charlotte Lander.

In this episode they explore reputational risk and how to use social media to build trust with your brand and how to measure it. They discussed: 

  • What does it take to manage a brand online?
  • How do you understand what's been said about your brand and how do you identify issues?
  • What you need in place before a crisis hits
  • What to learn from brands that have navigated these issues and the brands that haven't?
  • 5 ways to use social media to build trust. 
  • How you can measure this.
Charlotte Lander

Charlotte Lander

Standard Chartered Bank Director of Social Media | Corporate Affairs, Brand & Marketing
Experienced digital marketer with a proven track record in delivering global strategy, content and channel management, across social media platforms and web. 

Highly driven, creative, and data-focused approach. 

Highlights include: 
• Developing the social media strategy, standards and reputation management approach for a large global organisation
• Delivering two large global corporate websites
• Rolling out a global Enterprise Social Network to 80,000+ employees 
• Leading a global employee advocacy programme, with a participant named as a top voice by LinkedIn.

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