The story of this presentation is based on the Sodexo engage – marketing team of the year – award entry, which is centred around marketing leading the company strategy and core initiatives through a period of macro uncertainty. Using 3 case study reference points, this keynote explores:
- Mindset of a marketing team that leads through uncertainty
- Marketing Strategic Impact 1: Public Sector (Free school meals and Covid tests)
- Marketing Strategic Impact 2: Private Sector (Cost of Living and Cashback)
- Marketing Strategic Impact 3: Internal Engagement (company communication and engagement)
- Key Takeaways (common themes across all 3 examples):
- Story tell with impact / Lead with the Business / Stand with your people