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Leading Through Uncertainty – A Sodexo Story

The story of this presentation is based on the Sodexo engage – marketing team of the year – award entry, which is centred around marketing leading the company strategy and core initiatives through a period of macro uncertainty. Using 3 case study reference points, this keynote explores: 

-        Mindset of a marketing team that leads through uncertainty
-        Marketing Strategic Impact 1: Public Sector (Free school meals and Covid tests)
-        Marketing Strategic Impact 2: Private Sector (Cost of Living and Cashback)
-        Marketing Strategic Impact 3: Internal Engagement (company communication and engagement)
-        Key Takeaways (common themes across all 3 examples): 
-       Story tell with impact / Lead with the Business / Stand with your people

Jamie MacKenzie

Jamie MacKenzie

Sodexo Engage CMO & Business Programme Director
Jamie is an experienced executive board member. In his current role as Chief Marketing Officer, he is responsible for the company strategy, the Sodexo Engage brand, product development, stakeholder communications, and the business operating model formation. He has over 20 years of marketing experience. Before joining Sodexo Engage in 2013, he worked for brands such as Samsung and Toshiba. Outside of work, Jamie coaches and mentors charity leaders to become more efficient, effective, and sustainable through Pilotlight – an award-winning social value programme. He lives by the seaside with his very supportive family, who he says provide him with energy and happiness.

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