In this episode, our podcast host and the Managing Director of the DMA Rachel Aldighieri is joined by Claire Hoang, VP Social Media at ITV Studios. In the last decade, the industry has seen tremendous growth, with new platforms appearing while others disappear.
Together, Rachel and Claire discussed how social media has evolved (from MySpace to Threads), how we can manage brand reputation, how to keep abreast of changing customer expectations, and how to stay up to date with the latest opportunities. What is more, they explored a few best practice examples and how marketers can elevate their online presence.