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Social Media: Keeping Pace with Advancements

In this episode, our podcast host and the Managing Director of the DMA Rachel Aldighieri is joined by Claire Hoang, VP Social Media at ITV Studios. In the last decade, the industry has seen tremendous growth, with new platforms appearing while others disappear.

Together, Rachel and Claire discussed how social media has evolved (from MySpace to Threads), how we can manage brand reputation, how to keep abreast of changing customer expectations, and how to stay up to date with the latest opportunities.  What is more, they explored a few best practice examples and how marketers can elevate their online presence.

Claire Hoang

Claire Hoang

ITV Studios Vice President, ITV Studio Social Media

Claire has over 15 years of experience in digital and social media, specialising in ecommerce content production and strategy. With specialisms in: Video Production, Ecommerce, Digital Innovation, Social Media strategy - including paid, content and analytics, Content strategy, & Media partnerships.

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