Skip to content

Building Foundations for Success on Sand

  • Future of MarTech Conference
  • Andy Milton, Head of Sales and Marketing, Hitachi

Business is constantly changing and evolving, Competition, marketplace, products, partners, and customers. So how have Hitachi SBG coped with the change from a project lead high valve project business to a fast-moving demand driven business? When Hitachi Introduced VeinID Five it was clear that most of our partners and sales processes were not going to work. So, what did we do to enable change but not disenfranchise the existing partners and salespeople or disrupt current revenue flows?

The alignment of sales and marketing has been key to deliver this and ensure the focus and goals of both teams are aligned. The use of aligned KPIs and joint incentive structures all delivered under the corporate goal of One Hitachi.

Keep up to date with the latest events, resources and articles.

Sign-up for the Engage Martech newsletter