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Navigating New Frontiers - Institutional Web3 Marketing

Today, I’m going to talk to you about marketing in an ecosystem that did not exist 13 years ago… Marketing to an audience that—only 5 years ago—was convinced that crypto was only useful for nefarious actors on the dark web. Today I’m going to walk you through how we went from this point—to bridging over 1800 organizations into Web3.

Nicole Adarme

Nicole Adarme

ConsenSys Head of Institutional Marketing
Nicole is the Marketing Lead for ConsenSys' institutional products. She leads marketing strategy, product positioning, core messaging creation, and marketing campaign management for MetaMask Institutional, Codefi Staking, and Cryptoeconomics. Prior to joining ConsenSys, Nicole completed her MBA at INSEAD, and directed regional marketing for tech startups in Southeast Asia.

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