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Navigating New Frontiers - Institutional Web3 Marketing

In this podcast, ConsenSys’ Head of Institutional Marketing Nicole Adarme discusses marketing in an ecosystem that did not exist 13 years ago. More specifically, she explains how to market to an audience that was recently convinced that crypto could only be useful for nefarious actors on the dark web. Presenting listeners with a case study, Nicole shares how ConsenSys went from this point to bridging over 1,800 organisations into Web3.

Nicole Adarme

Nicole Adarme

ConsenSys Head of Institutional Marketing
Nicole is the Marketing Lead for ConsenSys' institutional products. She leads marketing strategy, product positioning, core messaging creation, and marketing campaign management for MetaMask Institutional, Codefi Staking, and Cryptoeconomics. Prior to joining ConsenSys, Nicole completed her MBA at INSEAD, and directed regional marketing for tech startups in Southeast Asia.

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