Jennifer Shaw-Sweet, EMEA Lead B2B Institute, LinkedIn
At the 2022 Sales and Marketing Engagement Summit, EMEA Lead Jennifer Shaw-Sweet highlighted that marketing is most important in bad times. Expanding on this, she pointed out that the most successful investors know that bad times offer the best buying opportunities.
Jennifer advised businesses to increase rather than decrease their spending on marketing during challenging times. Acknowledging that this is not always possible, she noted that even maintaining spend and recycling old ads would result in growth.
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