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Building Thought Leadership through Research-Based Content

  • Marketing Engagement Summit
  • James Rapinac, Marketing and Communications Director, Gallup

At Gallup, rigorous research informs the solutions that the firm delivers to clients to help transform organisational culture. Gallup also publishes much of its global research and communicates its key discoveries and analysis on vital workplace topics. In his presentation, James will share a research-based content marketing case study to illustrate how Gallup leverages its research capabilities to establish workplace thought leadership.

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