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Data to decisions - Our Journey Towards Real-Time Band Health Monitoring

  • Marketing Engagement Summit
  • Mark Crompton, Head of Digital, Events and Content Marketing, Airbus

In this presentation, I will guide you through our journey to develop a real time Brand Health monitoring platform built around two key elements: reputation & data.

I'll be discussing:
● How the absence of data can lead to business in-decision and how data perception can lead
to misinterpretation.
● The importance of brand reputation and brand health due to COVID-19
● How we perceive data around our brand is key to making the right strategic decisions.
● Unlocking datasets to create interconnected media intelligence
● Structuring data through conversation ontologies
● Our four steps to success in developing your own real-time brand health monitoring platform

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