Data to decisions - Our Journey Towards Real-Time Band Health Monitoring
Marketing Engagement Summit
Mark Crompton, Head of Digital, Events and Content Marketing, Airbus
In this presentation, I will guide you through our journey to develop a real time Brand Health monitoring platform built around two key elements: reputation & data.
I'll be discussing: ● How the absence of data can lead to business in-decision and how data perception can lead to misinterpretation. ● The importance of brand reputation and brand health due to COVID-19 ● How we perceive data around our brand is key to making the right strategic decisions. ● Unlocking datasets to create interconnected media intelligence ● Structuring data through conversation ontologies ● Our four steps to success in developing your own real-time brand health monitoring platform
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