As Sales & Marketing leaders you are fully aware that pipeline goals keep growing! Learn the proven steps to quickly fill your pipeline with high quality opportunities that are bigger, will close faster and make 2022 your strongest year yet.
Join Paul Gibson, VP International and Leanne Chescoe, Snr. Manager Marketing EMEA, Demandbase, as they walk through the essential steps to optimise your go-to-market strategy in 2022 including;
Data foundation – from building your total addressable market, ICP, to target account lists
Engaging your buyers – using personalisation at scale
Activating your sales team – enabling smarter sellers and faster closers
Measurement & metrics – proving success of your programs and what to invest more, and less, in to optimize results