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Zendesk Case Study: Reinventing Events

  • Marketing Engagement Summit
  • Marina Snegirjova, Director, EMEA Marketing & Lifecycle Programs, Zendesk

At the 2022 Marketing Engagement Summit, Zendesk’s EMEA Marketing Director Marina Snegirjova discussed the impact COVID has had on events companies. According to her, in-person conferences must now provide attendees with more than just information.

“Why would people show up? Where information is available online, where any inspirational speaker is giving their talk over YouTube, why would people show up in the room?”

Answering these questions, Marina pointed to human connection and experience.

Watch the on-demand video to find out how Zendesk reinvented its events following the outbreak of COVID.

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