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Yamaha Case Study

  • Marketing Engagement Summit
  • Lee Somerhalder, Digital Marketing & Strategy Manager, Yamaha

Lee Somerhalder, Digital Marketing & Strategy Manager at Yamaha, allows some insight into how Yamaha create brand consistency. Lee’s role within Yamaha is to ensure that as a business they get the right content out to the right people, at the right time, on the right device.

Lee outlines and describes how to plan an effective Marketing strategy:

  • Consolidate
  • Integrate
  • Automate
  • Ideate

Lee goes on to discuss that Yamaha plan to streamline their marketing strategy to allow insight to the customer’s experience. Yamaha aim to create a ‘lifetime of memories’ by delivering an owners experience that surprises and delights, to promote repurchase and build a community.

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