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Siemens Case Study: Optimising Our Revenue Engine

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Watch this exclusive case study where Bernd Trautwein, Head of Process Excellence - Demand Creation CRM at Siemens will discuss the current trends that are influencing sales transformations.

What will be covered?

  • Findings from the Annual Revenue Benchmark study
  • How these trends have been observed in customer engagement & analyst communities
  • Siemens' case study relating to how they've optimised their sales process.
  • Guidance on common areas where AI can be leveraged within transformations
  • Recommendations on how to ensure that you take your people with you on the journey
  • The chance to ask Bernd any questions that you have
Bernd Trautwein

Bernd Trautwein

Siemens Head of Process Excellence - Demand Creation CRM
Experienced in CRM, Digitalization in business processes, marketing and communication as well as an expertise in Partner Management with a demonstrated history of working in the hospital & health care and electrical industry. Skilled in Management, Business Development, Management Consulting, Business Strategy, and Cross-functional Team Leadership. Strong business development professional graduated from WHU – Otto Beisheim School of Management.
Matthew Welch

Matthew Welch

Salesloft EMEA Value Leader
Matthew runs the  EMEA Value Consulting team working with customer to optimise Go To Market teams and developing strategies to deliver Sales transformation. Matthew and team are passionate about enabling customer to drive strategic change and realise direct revenue contributions. Matthew has been in Exec consulting roles for over 10 years partnering with Sales leaders to deliver value first sales campaigns based on business impact, upskilling sales and success teams to identify and measure value throughout the customer lifecycle. 

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