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Campaign Optimisation at Citi

Ever wondered what it’s like to work for a leading global bank, serving more than 200 million customer accounts and doing business in more than 160 countries? Join our exclusive interview with Satya Upadhyaya, Vice President - Campaign Optimisation at Citi as she tells us more about her role, recent projects, and future plans.

Satya Upadhyaya

Satya Upadhyaya

Citi Vice President - Campaign Optimisation
Satya is an experienced people leader and practioner strategically optimising and managing marketing processes, marketing automation capability and governance. Currently he is the VP at Citibank Australia and over the past 15 years held Marketing Capability and Operations role with Accenture, The Star, Tabcorp,NRMA, Bankwest and HSBC in Australia.

He has championed taking businesses on the journey from the present state to the future state providing support, guidance and leadership with the understanding of business problems and connecting the dots across people, process and technology, campaign orchestration and decisioning engine – development and implementation of a data driven marketing culture with a shift from product to customer.

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