/Citibank.png)
Satya Upadhyaya
Citi Vice President - Campaign Optimisation
Satya is an experienced people leader and practioner strategically optimising and managing marketing processes, marketing automation capability and governance. Currently he is the VP at Citibank Australia and over the past 15 years held Marketing Capability and Operations role with Accenture, The Star, Tabcorp,NRMA, Bankwest and HSBC in Australia.
He has championed taking businesses on the journey from the present state to the future state providing support, guidance and leadership with the understanding of business problems and connecting the dots across people, process and technology, campaign orchestration and decisioning engine – development and implementation of a data driven marketing culture with a shift from product to customer.
He has championed taking businesses on the journey from the present state to the future state providing support, guidance and leadership with the understanding of business problems and connecting the dots across people, process and technology, campaign orchestration and decisioning engine – development and implementation of a data driven marketing culture with a shift from product to customer.