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Technology in Hospitality

In a world of technology conveniences for consumers, how do you inspire a population of hospitality teams to engage and use your platform when their priorities may not align.

The hospitality industry has faced several challenges across the last few years, from immediate closure during the pandemic, to opening their businesses with mandatory booking policies which has changed customer behaviour for ever. Quick implementation of pay at table solutions, APPs and booking platforms that have all reduced in need as we arrived back at normal living post COVID restrictions. In more recent times; team shortages, cost of living crisis and of course inflation.

While our business is a tech start-up, without the buy-in and engagement from the frontline teams in hospitality, we are dead in the water. 

How are we overcoming this challenge?

Simon Gaske

Simon Gaske

Ambl CMO
A customer centric and commercially orientated Chief Marketing Officer with extensive experience of working with high profile brands, SMEs and start-ups, across all formats in the hospitality and leisure sector. Offers specific expertise in enhancing customer experience to drive business growth through customer insight, trend analysis, digital first strategies and B2B & B2C relationships. Highly networked across the industry with a successful track record of developing and implementing innovative sales and marketing strategies that place the customer at the heart of every decision. A collaborative leader, passionate about investing in people with the interpersonal and communication skills to lead high performance teams and develop strong relationships with all stakeholders.

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